28.11.2018
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Flavorism: make it yummy!

Who and how creates your favorite tastes and smells

Молочная продукция на полке магазина
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We’re surrounded by product abundance with a host of numerous tastes: gingerbread, sundae, green tea and even baklava-flavored yogurts.It is not a secret that all of them contain flavor additives and flavouring. Who and where produces them?

IFF и Givoudan are huge companies which are responsible for producing flavor additives. They hire flavorists – specialists responding for flavouring elaboration for various food sectors. They also create smells for perfumes. One of their tasks is reviving goods «natural» smell which is being lost while producing and keeping in the warehouses and shops shelves.

Used flavourings and additives must not be harmful for the human organism, and the body of laws and orders is existing in this field: which explosives, components, chemical connections should be used, and this list is constantly being updated.

Flavorist arsenal of instruments is rather affluent: essences, various extracts, oils and other chemical explosives. Proper combination is able to provide a necessary taste. For instance, if mix lemon, banana, raspberry and ananas essences in particular proportions, one can give an initially tasteless product strawberry taste.

In order to become a flavourist it is necessary to have chemistry, biology and food technology education, be well-versed in organic chemistry. Every day a specialist deals with 4000 explosives. It is impossible to obtain necessary skills at university that is why it is required to master this craft intentionally while working. Many companies connected to flavorism teach their technologists by themselves. Consequently, employees receive high salaries.

Obviously, consumers are worried about flavouring safety, a great number of people are sure additives are harmful. Official Rosquality site ensures an interview with Olga Bagryantseva, a scientist of Federal research center of nutrition and biotechnology.

Doctor of Biological Science assures that it is worthless to worry about jeopardy: natural, artificial, identical flavourings pass numerous verifications. The body of flavour-aromatic explosives is existing, and their harmlessness is proved.

«Approximately thousand kilograms of food which a person is eating during one year contains only 500 grams of flavour-aromatic explosives. Even if flavourings were dangerous this amount would not be enough for doing our health harm».

However, various taste enhancers rapidly bring on adaptation and even addiction to get rid of which is very complicated. A human stops perceiving goods with natural, not enhanced taste, and begin to swallow up meals flavoured and supplemented with additives . This phenomenon can lead to health issues and at least to excessive weight.

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