02.02.2019
Article Article Medium

Balenciaga and Farfetch collaborated to save animals

The brands will donate a part of their profit from a new collection to The International Union for Conservation of Nature

Reading time 2 minutes

Balenciaga fashion house released a new collection for e-tailer Farfetch dedicated to rare animal species. The main goal of this collaboration between the famous French brand and the biggest online platform is to demonstrate endangered species.

New collection from Balenciaga

This exclusive capsule collection consists of clothes, shoes, and accessories for men, women, and children. The clothes are illustrated with Large Pandas, Asian Elephants, North White Rhinoceros and Blue Whales — these species are threatened with extinction right now. While creating this limited edition, the brand did not use leather, fur and down materials. The collection is also complimented by popular models presented in new colors and materials.

A North White Rhinoceros on a shirt from Balenciaga

A presentation of the new clothing line played a big role for Balenciaga fashion house. For the lookbook, two leading luxury companies decided to hold a creative photoshoot. The models were photographed with natural landscapes on the background — this way the designers wanted to stress the acute problem of preserving the environment. To make the album for the collection, the brand blurred the background on all photos in order to emphasise the fragility of nature. While the rare representatives of fauna are depicted clearly.

The lookbook of the exclusive collection from Balenciaga

The fashion house expresses its concern with the current ecological situation. CEO of the label, Cédric Charbit, encourages all fashion connoisseurs to support organizations aiming to save rare animal species. A part of a profit from sales of the limited collection will be donated to The International Union for Conservation of Nature — the Swiss charity organization. Moreover, Cédric Charbit mentioned that Balenciaga shares with the organization the same values.

The lookbook of the exclusive collection from Balenciaga

According to José Neves, the founder of Farfetch, the brand Balenciaga is very popular among users of the online platform. He considers this partnership pretty advantageous, because it will bring new clients. The e-tailer represented exclusive wear which can be purchased only through the company’s web site.

Posted on Categories ArticleTags ,

Leave a Reply