03.05.2019
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Around the World with Dior: cruise shows from French Fashion House

A resort show of the brand took place in Marrakech on April 29

Показ Dior Resort collection в Марракеше
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The place of rendezvous for celebrity, VIP guests, stylists, journalists and other representatives of the fashion industry was the Palace of El-Badi, built in 1578. Models demonstrated clothing with ethnic music. The pond, lined with candles, was the setting for the podium. Fabrics with waxed prints, which incorporate the cultural code of African countries, have become the leitmotif of the show.

The destination for the third show with Maria Grazia Chiuri was not chosen by chance. 2020 collection is an homage to the work to Yves Saint Laurent, who drew inspiration in Morocco from the time of his debut work for the home.

Demonstration of resort clothing in Marrakech – this is not the first show of the brand abroad. Cruise collections more than once traveled beyond the borders of their native Paris for the 72-year history of the brand. In 1948, a year after the foundation of the house, Christian Dior launched the Resort and Spring project, the Russian media called it a cruise collection. Potential clients of the campaign are American women who like to spend their winter holidays on warm islands.

“If you travel a lot, you need compact clothes — lightweight and unshakable, which does not take up much space in a suitcase,” Christian Dior wrote in his “Little Fashion Dictionary”.

Christian Dior Resort 2007 in the time of John Galliano

John Galliano revived the tradition of cruise shows. The show took place in New York in 2006, after which Resort-collections became an obligatory part of the fashionable Dior calendar. Since then, the show has been demonstrated twice in New York in 2007 and 2008. The cruise collection visited Shanghai in 2009. In May 2015, Villa Palais Bulles, a futuristic sculpted mansion of the Hungarian architect Antti Lovag, was chosen as the showcase for the cruise collection. This mansion resembles a stretched mass of terracotta colored bubbles. Then Christian Dior fans were invited to the residence of the Dukes of Marlborough Blenheim Palace, near Oxford, where in 1954 Christian Dior made a show of the winter collection to raise funds for the British branch of the Red Cross.

Dior cruise collection at the Palais Bulles Villa

Maria Grazia Chiuri left the post of Valentino creative director and took the place of Raf Simons who left Dior in 2016. Her first cruise collection 2017 was held in the California desert, and the next one took the audience to the equestrian Palace of Chantilly, built by architect IV Auber. This estate played a big role in the history of the fashion house, Christian Dior called a bright symbol of the French savoir-vivre (“the art of living”).

Show of Dior cruise collection in the California desert

 

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