10.06.2019
Article Article Medium

Masslooking: New, Effective and Intrusive

Due to the service, insta-stories views have increased many times

Reading time 3 minutes

In May 2019, active Instagram users noticed significant changes in the statistics of their pages. The number of views instagram-stories became much greater. In addition, public pages of famous bloggers and celebrities began to “follow” them. This is a new way to PR accounts – masslooking.

Bots are not welcome

At first, users of the platform did not understand why they had such an increased activity. Some users thought they aroused the interest of public pages.

В среднем на 200 ожидаемых просмотров приходится 600-700 посещений
An average of 200 expected views account for 600-700 visits

Profiles of famous people caused even more questions. The bloggers Sasha Kat, Ruslan Sokolovsky and Lissa Aveme became unexpected spectators.T-Killah was the most prominent one, he looked through the stories of almost all Instagram users. Obviously, none of these people were subscribed to the browsed accounts. Bots appeared in the list of views of stories that usually have more than a hundred views.

Masslooking – a new way of promotion

In 2018, on the reddit.com forum, a user wondered why his Instagram stories are viewed by random accounts if he does not use tags. Answer: this is due to the fact that the story was highlighted in the “interesting”, these are algorithms of recommendations. However, this phenomenon is called “masslooking” – it was a question of this instrument back in 2017. Probably, SMM-specialists mastered the algorithm only now and are ready to provide services.

Using the algorithm, profiles of public people and brands can view up to 80 thousand insta-stories per day. The average price for a single story view is 0.01 kopecks. The function is carried out through third-party services to work with Instagram.

The account promotion tool works in the same way as “massfollowing” (mass subscription) and “masscommenting” (mass mailing of comments). The main goal of the algorithm is to attract a new audience. Developers are counting on user interest in accounts with a large number of subscribers. After the transition to the profile is expected subscription user. Many users also publish new stories with marks of the stars who visited their account.

Specialists in SMM are well aware of the new promotion tool. SMM managers consider such an algorithm effective. The fact is that the vast majority of users follow the views, often expecting to see interesting profiles. Companies are praised by masslooking and consider the scheme a unique PR strategy.

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Масслукинг фуфло? Ой ли? ⠀ Все чаще я стала встречать в инстаграм посты о том, что масслукинг это фигня. Что вот ещё месяц назад на обычном профиле среднестатистической девочки было 50-100 просмотров сторис, а сейчас их 500-700 и никто не будет смотреть «кто меня посмотрел» и переходить. ⠀ Ребят, специально – нет. НО… у всех нас (почти у всех) есть люди которые нам не безразличны. В том или ином варианте. И нам интересно а вот он/она посмотрел мои сторис? И мы лезем среди этих дебрей в 500-1000 просмотров выискивать ТОГО человечка. ⠀ И здесь нам в глаза бросается описание аккаунта или интересная аватарка и мы переходим. ⠀ Да!!! Все ещё переходим! Работает масслукинг!!! У меня у клиентки с подключением масслукинга запросов в день стало на 30 шт больше. Часть закрывается на продажи. Часть остаётся запросами. ⠀ Важно грамотно базу подобрать. И фильтровать ее с умом!!!! Ну не слушайте вы тупо тех, кто говорит «максимум 100 подписок, максимум 500 подписчиков» иначе вас не заметят. ⠀ Если ваши клиенты – девочки модели, актрисы начинающие или просто девочки которые накрутили зачем то себе подписчиков? Тысяч так 20-200. Подписчиков то накрутили, но просмотров сторис у них от этого не прибавилось! Как скажите мне вы их найдёте, как они вас заметят если вы их не прорабатываете массфоллом или масслукингом? ⠀ В идеале, конечно, надо выходить в топ по хештегам. Тогда вас люди сами найдут. И здесь важно чтоб аккаунт был максимально информативен. ⠀ У нас с масслукинга приходят люди у которых подписок 3000-4000 то есть масфолловеры. А подписчиков и 11000 и 300000 может быть. ⠀ Если у вас крутой продукт и красивый Инстаграм вас заметят! Особенно если человеку нужна ваша услуга. ⠀ У меня всё. Со мной можно не согласиться, но я вижу конверсию от масслукинга.

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Experienced Instagram users immediately understood the algorithm, but were not happy with it. They were divided into two camps: some condemned the scheme of advancement for its uselessness, others for obsession. The algorithm is effective for stars – many users noticed the artist T-Killah, but they laughed at the profiles of unpopular bloggers. Obsessive advertising of these accounts littered browsing lists with hundreds of bots.

Protection from unwanted viewers

It is impossible to completely get rid of unnecessary accounts – the stories will be viewed by new spam bots. However, there are two ways to avoid twisted views:

  1. Close the profile by changing the privacy settings (many users did this);
  2. Publish stories only for “best friends”, in the list of which you can add all your subscribers.
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