On February 14, Valentine’s Day, “Ice 2” was released in cinemas – a continuation of the melodramatic musical of 2018 with Alexander Petrov, Aglaia Tarasova and Maria Aronova in the lead roles. The film companies “Hydrogen” and Art Pictures Studio, which are part of the National Media Group, were engaged in the creation and promotion of the film. And now we can say that they have done a very high-quality work to promote the picture: after 10 days, it has already submitted a billion rubles to the box office. Thus, “Ice 2” was included in the list of 14 Russian films that achieved such success at the box office. Earlier, more than a billion rubles were collected by the first part of “Ice”, as well as the films “Serf”, “Stalingrad”, “Crew”, “Irony of Fate. Continuation ”,“ Viking”,“ Fir-trees 3 ”,“ Wii 3D ”,“ Attraction ”,“ Last hero ”,“ Policeman from Rublevka. New Year’s lawlessness ”,“ Upward Movement ”and“ T-34 ”. In addition, “Ice 2” set a record for fees on the first day – 193 million rubles, leaving behind the “T-34” with an indicator of 114 million rubles. However, for the first weekend, the military action figure still collected more than the sequel of “Ice”: 713 million rubles against 610 million rubles. The novelty set its first record even before the release in theaters. Preliminary ticket sales amounted to about 72 million rubles. For comparison, with the first part, this indicator amounted to approximately 18 million rubles, and with the “Serf” it increased to only 9 million rubles.
There are several reasons for such success. First of all, the first “Ice”, which collected more than 1.5 billion rubles at the box office, made the continuation only a matter of time. First of all, Alexander Petrov is at the peak of popularity. “T-34”, “Text”, “Attraction”, “Invasion”, “Ice”, “Gogol” and the series “Call DiCaprio!” – this is an incomplete list of hits of the last 3 years, where Petrov has always been in the foreground . It is worth noting the change of director: instead of Oleg Trofim, who shot the first part, the sequel was led by Zhora Kryzhovnikov, the author of such box-office successful films as “Gorky!”, “Gorky! 2 ” and ” The Best Day. ” And it was him who created “Call DiCaprio!”. Simply put, the film looked very stellar by Russian standards. Finally, the producers of the film managed to start the premiere on Valentine’s Day – the best day of the year for melodramas and romantic comedies in movie theaters. In the next 3 weeks, we have holidays dedicated to Defender of the Fatherland Day and International Women’s Day. At this time, more and more people go to cinemas, especially with their family and with loved ones (“Ice 2” age rating is 6+).
