25.02.2020
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Nonexistent clothes

What is virtual clothing and why is it becoming popular?

виртуальная одежда
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Imagine that you browse online stores in search of new clothes, and your eye involuntarily clings to a magnificent jacket. After a moment of thought, you decide to purchase it. But instead of ordering this jacket and getting it in your hands, you send one of your photos, and after a while you get it back. The only difference is that now you are depicted in a new jacket.

виртуальная одежда
The collection of virtual clothing by “Carlings”

This concept of digital clothing may seem strange, but it was based on games and applications. The users spend real money on their virtual character’s clothes and hairstyle. Thus, the profit of the game “Covet Fashion”, which allows players to try on designer clothes and accessories using digital visualization, amounted to $ 53.4 million for 2018.

The first collection of virtual clothing, which was released in November 2018 by “Carlings”, instantly gained popularity. “In real life”, says Kiki Person, a manager of Scandinavian company, “such designer clothes cost thousands of pounds and are worn only once —to be posted on social networks.”

виртуальная одежда
The collection of virtual clothing by “Carlings”

Digital clothing has received many positive reviews and has become a trend not only in Scandinavia. So, the influencer Daria Simonova was one of the first in the world to try on virtual trousers and a jacket. The girl noted that the concept was interesting and in line with modern trends.

“Firstly, it is eco-friendly, and secondly, clothing these days is more of an art on social networks. Virtual clothing is very convenient, and its design potential is huge, because it is cheaper to create.”

 Since 2018, digital clothing has spread throughout the world. In May 2019, a virtual dress was sold at a charity auction for £ 7,500. “In ten years, everyone will be wearing digital clothes”, says Mr. Ma, a buyer of this dress. “It’s definitely very expensive, but it’s a bit of an investment”, he added.

виртуальная одежда
The collection of virtual clothing by “Carlings”

There are also companies producing digital clothing in Russia. The “Грань” brand presented a collection that was advertised by Alyona Pole, a virtual model: “I experiment a lot with digital materials, because I believe that new fashion should be environmentally friendly and should not destroy the environment.”

 

 

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