On October 16 the M’ARS Center for Contemporary Art opened an exhibition of Evgeniya Maltseva‘s works «FLUIDS – a meta-connection of art and technology». The project was supported by «Art Dynamics» studio and musician Anastasia Martyanova. The exhibition will run until January 10, 2021.
«FLUIDS» is an experiment by Evgenia Maltseva. Her paintings are combined with holographic digital animation. The artworks are accompanied by music created by Anastasia Martyanova in the genre of expressionistic realism.
The goal of the exhibition project is to penetrate into the inner structure of a person’s life and influence their future destiny. The artist believes that this can be done through image, sound and word. «Through art I want to restore the broken details of life», says Evgenia Maltseva.
The exhibition was created using VR-technology. Virtual reality is a world created by technical means. VR refers to immersive technologies that blur the line between the real and the fictional. The trend began to develop actively in 2014, after Facebook acquired the startup Oculus VR.
The new media space became an attractive platform for artists. They found in it an alternative way to express themselves. Gretchen Andrew is a London-based artist who worked at Googlé for several years. Deciding to go into art, she combined art and technology in her work. The artist creates pictures using Google Glass. Gretchen shoots a show about the process of creating the artwork. She presents her art in a VR gallery created for Oculus Rift glasses.
Australian designer and illustrator Stuart Campbell (creative pseudonym – Sutu) has been creating three-dimensional paintings for the last 10 years. VR-technology allows the viewer to become part of the picture.
Another outstanding VR artist is Eric Parker . He brings his surrealistic worlds to life. The plots of his paintings turn into a dystopian film about the possible future of the earth.
Exhibitions of VR artists began to take place more and more often in museums and galleries. In the mid-noughties, the M’ARS center even appeared in Moscow. The founders want to regain the audience’s interest in art by using new technologies. Therefore, M’ARS shows works by famous artists such as Hieronymus Bosch, Edvard Munch, Salvador Dali, and Claude Monet using VR.
With the onset of the pandemic, the rapid transition of art into the digital space began. It is now possible to visit museums without leaving home. For example, the Pushkin Museum has a virtual platform, and the Tretyakov Gallery has launched online exhibitions. To learn more about the world art of the 21st century, we advise to watch a series of videos on the Artifex channel.
The look of artworks is increasingly a hybrid of science and technology. The breaking down of physical barriers and the opportunity to become part of the process brings art to a new level of communication with the audience. «The field of art has boldly stepped into the digital», states international art dealer and independent art digital expert Catherine Schneide
