Нищий работяга по имени Луи Виттон

История бренда Louis Vuitton

Reading time 10 minutes

Кто же такой Луи Виттон?

Один из самых знаменитых на сегодняшний день человек – Луи Виттон – родился в 4 августа 1821 года в маленьком городе Лон-ле-Сонье. Уже в детстве он преодолевал немало трудностей: каждый день он проводил, помогая своему отцу на ферме, работал с раннего утра до позднего вечера.  Его семья не отличалась большим достатком – им едва хватало на жизнь.

Луи Виттон рано осиротел – когда ему было 10 лет, его отец умер, и мальчику пришлось взять ответственность за свою жизнь. Так, в 13-летнем возрасте Виттон покинул родной город и пешком отправился  в Париж. Дорога, которую ему необходимо было преодолеть составляла 470 км, она вела в полную неизвестность. Это путешествие у него заняло несколько лет. И только в возрасте 16 лет Луи наконец достиг Парижа.

Портрет создателя бренда Louis Vuitton (Источник: rfl.rf)
Портрет создателя бренда Louis Vuitton (Источник: rfl.rf)

Первые недели в Париже он скитался по улицам в поиске работы, спал, где придется. Жизнь была к нему сурова до того дня, пока однажды в витрине одной мастерской он не увидел красивую коробку с качественно упакованными вещами. Ее форма, цвет и изгибы заинтересовали Луи. Тогда он предложил свою помощь в работе владельцу мастерской. Качества характера, которыми обладал юный Луи – упорство, целеустремленность и желание работать – не оставили никого из работников равнодушными. Так, уже на следующий день он стал полноправным работником мастерской Месси Марешаль. Благодаря своему труду уже через несколько лет Луи заслужил репутацию среди богатых парижан и стал одним из лучших практиков.

Первый бутик Louis Vuitton (Источник: intebagl.com)
Первый бутик Louis Vuitton (Источник: intebagl.com)

Первая мастерская и революция в мире путешественников

1854 году Виттон открыл собственную мастерскую на улице Капуцинов, рядом с Вандомской площадью. Большую часть заказов в то время были индивидуальными. Так, например, в 1956 году ему необходимо было изготовить несколько сундуков для одного из известных французских цирков.

Несмотря на свою известность, Луи мечтал стать уникальным в своем деле. Тогда ему пришла идея создания революционных водонепроницаемых сундуков прямоугольной формы с закругленными крышками. В своей практике он использовал холст, а не кожу, как было распространенно в то время. Именно эти сундуки стали насколько успешными, что определили форму дорожных сумок на последующие 70 лет. Успех был обусловлен еще и тем, что люди стали активно изучать мир, путешествовать по железной дороге. Удобство нового аксессуара привлекло самую состоятельную публику. Это был успех – об этом «чудо-чемодане» узнали далеко за пределами Франции.

Уже в то время изделия Луи Виттона стали активно подделывать, но создатель решил ввести опознавательный знак на его работах. Он разработал оригинальную расцветку, которая выделялась на фоне тусклых и привычных оттенков чемоданов и сумок других мастерских. Также, чтобы отличаться от конкурентов, Луи создал сперва коричнево-бежевую полоску, а после – шахматный принт, который даже сейчас не потерял своей актуальности.

С первых дней клиентами магазина были обеспеченные люди, хорошо знающие толк в качестве и красоте изделий. Одной из них была жена Наполеона III – Евгения. Благодаря ей магазин Луи Виттона привлек внимание большого количества богатых людей, тем самым обеспечив успех дальнейшей карьеры Луи.

Чемоданы Louis Vuitton 1956 год (Источник: Casual.info.ru)
Чемоданы Louis Vuitton 1956 год (Источник: Casual.info.ru)

Война и Louis Vuitton

В 1871 году в результате Франко-Прусской войны мастерская Луи Виттона была разграблена и разрушена. Однако Луи быстро сумел восстановить производство.

Во время Второй мировой войны бренд Louis Vuitton поддерживал связь с фашистами. Известно, что на входе в фирменный бутик висела табличка с текстом фашистской направленности: «Вход евреям запрещен». Но даже не смотря на все эти события, бренд по-прежнему оставался признаком статуса и хорошего вкуса.

Уникальность
Спрос на его продукцию был настолько высок, что в 1885 году Виттон открыл свой первый магазин за пределами Франции. С этого же года на каждой единице продукции стала появляться марка «L. Vuitton de pouce», которая гарантировала подлинность товара. В 1886 году Виттон с сыном Джорджем разработали и запатентовали пружинный замок, конструкция которого используется по сей день. Все модели замков хранились в мастерских на случай, если владельцу понадобится еще один ключ.

Луи Виттон. 1960 год (Источник: avmh.ru)
Луи Виттон. 1960 год (Источник: avmh.ru)

Продолжатели семейного дела
После смерти отца Джордж Виттон поставил перед собой глобальную цель – вывести бренд на международный уровень. С этого момента появилась легендарная монограмма с цветами и буквами «LV» в память об его отце. Благодаря Ждорджу бутики стали открываться по всемы миру. В те года стали активно выпускаться разновидности сумок Louis Vuitton: Steamer bag, Squire bag и Keepall, которая изначально задумывались как сумки для перевозки грязного белья.

Дорожная сумка Louis Vuitton Keepall (Источник: Poshmark)
Дорожная сумка Louis Vuitton Keepall (Источник: Poshmark)

На смену Джорджа пришел его сын, который преобразил бренд и внес корректировки в его оформление: при Джордже легендарный принт стал более мелким, что позволило разместить его на всей продукции. В то время компания выросла от двух эксклюзивных магазинов и 11 млн. евро дохода от продаж до 125 магазинов, приносивших 600 млн. евро в 1989 году.

Показ Louis Vuitton 2014 год (Источник: Lofficiel)
Показ Louis Vuitton 2014 год (Источник: Lofficiel)

Louis Vuitton в наши дни
Процесс изготовления чемоданов не изменился со времен первой мастерской. До сих пор корпус чемодана изготавливается из тополя, сохранились элементы защиты углов и те самые надежные замки. Более того, на все изделия компания дает пожизненную гарантию, а в случае, если продукция износилась со временем, владельцы имеют возможность обратиться в специальные службы ремонта. То есть, фактически, покупатели Louis Vuitton покупают продукцию, которая прослужит им всю жизнь.

В 1997 году креативным директором бренда становится Марк Джейкобс. Благодаря ему компания вышла на новый уровень: он создал коллекцию, где впервые использовал грубые мужские ботинки и легкие шелковые платья на моделях. При нем каждый показ напоминал шоу, где модели катаются на каруселях, выходят на подиум из лифта или же спускаются по эскалатору.

С 2016 в продаже появилась коллекция ароматов для дам, а в 2018 году была выпущена мужская линейка туалетной воды. Уже с лета 2019 года фирма начинает производить парфюм в стиле унисекс, который сразу покорил сердца всех любителей этого бренда.

Балерина Диана Вишнева (Источник: buro247)
Балерина Диана Вишнева (Источник: buro247)

Интересные факты
Существуют даже контрацептивы Louis Vuitton. Стоимость одной штуки составляет 65 долларов (4800 рублей).
Louis Vuitton стали первой компанией, которая стала использовать в своей рекламе известных певцов и актеров. В одной из реклам снимался сам Милаил Горбачев.

Самый известный скандал Louis Vuitton, повлекший за собой судебное дело, был против Бритни Спирс. Тогда певицу признали виновной за нарушение закона о фальсификации товарного знака в клипе, где фигурировала приборная доска с розовым материалом и фирменной символикой Louis Vuitton. Певицу обязали выплатить бренду 80 тысяч долларов за трансляцию данного логотипа.

В 2014 году был специальный индивидуальный заказ для прима-балерины Мариинского театра Дианы Вишневой. В чемодан помещалось 6 балетных пачек и 18 пар пуантов, а также аксессуары балерины. А в 2019 году лучшими мастерами бренда был изготовлен сундук для перевозки кубка мира по футболу. Шести-килограммовый трофей из золота и малахита путешествовал по миру в безопасной коробке с логотипом бренда Louis Vuitton.

Контрацептивы Louis Vuitton (Источник: LVMH)
Контрацептивы Louis Vuitton (Источник: LVMH)

На сегодняшний день дом моды Louis Vuitton имеет свои фирменные магазины в 53 странах мира. Известно, что по традиции все непроданные сумки возвращают в Париж, где их сжигают. Это делается для того, чтобы избежать подделок и оставаться единственным брендом в мире, который отвечает за свое качество и оригинальность.

Сумки, одежда и аксессуары, которые Louis Vuitton никогда не продает оптом или со скидками, представляют собой идеальное сочетание классики и современности.

The Mars Chronicle: NASA explores the planet

Space agency will be looking for signs of life on Mars

Reading time 5 minutes

NASA launched the «Mars 2020» mission last July. The rover, named «Perseverance», took off from the US military base at Cape Canaveral and flew for nearly seven months. A successful landing occurred on February 24. Four video cameras filmed the descent of the rover: two were installed on the device, one more – on the landing module and next to the parachute. «Perseverance» landed in the Ezero crater. There are also recorded alien sounds – for the first time ever.

In addition, the rover drove a few meters across the surface, took photographs, and has already transmitted them to Earth.

The photo taken by the Martian satellite shows bright dots - traces of scorched soil from the landing (source: NASA)
The photo taken by the Martian satellite shows bright dots – traces of scorched soil from the landing (source: NASA)

NASA’s main goal of the mission is to understand whether Mars was habitable in the past. To do this, Perseverance will look for traces of water and life organisms, study the climate and collect surface samples. For the latter task, the rover has special tubes with which it will be able to take rocks and soil.

The rover will also test new technologies. In the future, they will be used for other missions – delivering samples to Earth in 2031 and a manned mission to Mars.

A picture of the surface of Mars (source: NASA)
A picture of the surface of Mars (source: NASA)

The Perseverance mission is far from the first attempt to learn the secrets of the red planet: Mars has long been the object of research by scientists. Space programs look for alien life or at least traces of it. For example, scientists have discovered subterranean lakes of saltwater in the planet’s south pole, methane particles in the atmosphere, and the chemical elements necessary for life. These discoveries were made possible by the Mars rover «Curiosity».

«Curiosity» reveals that Mars has red skies during the day and blue sunsets (source: NASA)
«Curiosity» reveals that Mars has red skies during the day and blue sunsets (source: NASA)

Although there is no direct evidence of living organisms on the red planet yet, this has not stopped researchers from trying to send humans there. American engineer and billionaire Elon Musk is a case in point. One of his companies, SpaceX, has been involved in a manned mission to Mars for nearly twenty years. Musk wants to create a space vehicle so people can travel between planets and colonize Mars.

«I think becoming an interplanetary civilization and traveling through space is very important for all humanity. It would take a lot of resources to build a colony on Mars. And I want to contribute as much as I can»,- claimed Elon Musk for Business Insider. The billionaire is prepared to devote his $140 billion fortune to sponsoring the project.

What planetary colonisation will look like (source: SpaceX press materials)
What planetary colonisation will look like (source: SpaceX press materials)

Great artists – truth or myth?

Dispelling myths about 5 great painters

Reading time 6 minutes

Art of the turn of XIX-XX centuries – what is it? Great? Breakthrough? Unexpected? Undoubtedly. But the word «different» better describes the art of this period.

The second half of the 19th and 20th centuries gave us many great artists and genres. And individual masters have become tightly associated with their directions in art. Does no one doubts that Kazimir Malevich – Suprematist, and Auguste Renoir – the pioneer of Impressionism?

But there were artists who did not identify themselves with those styles at all, as is commonly believed. Today we will tell you about five of the most famous of them.

Salvador Dali

Salvador Dalí
Salvador Dalí

What is the question? Obviously, he is surreal… however, stop. In fact, the most famous surrealist painter in 1939 was excluded from the group of surrealists, and for the next 53 years of his work he was not the official representative of this direction. From their conflict, by the way, was born the phrase of Dali «I am not a surrealist, I am surrealism!»

Dali discovered his own unique technique – the paranoid-critical method, which differs from the method of the surrealists. And despite the fact that Dali is now considered the greatest representative of Surrealism, for most of his career he formally belonged to a different style.

Edouard Manet

Edouard Manet, «А Bar at the Folies Bergere», 1882
Edouard Manet, «А Bar at the Folies Bergere», 1882

In many sources, Édouard Manet is ranked alongside Claude Monet and the Impressionist company. In fact, Edouard was their predecessor. Of course, Manet communicated with the Impressionists and was interested in their work, but he himself denied any involvement with this style. On the contrary, throughout his career Manet strove for an official professional appraisal – that is, the recognition of the Salon, which the Impressionists opposed. And Manet never even once exhibited with them.

Edvard Munch

Edward Munch «The Scream», 1893
Edward Munch «The Scream», 1893

Next on our list is the author of the famous «The Scream» and other masterpieces. The direction of the artist, it would seem obvious – expressionism. But no! Expressionism evolved much later and independently of Munch. Meanwhile, the Norwegian master the young expressionists considered the ancestor of the direction and were inspired by his work.

But Munch himself created under the influence of Symbolism – a style of which he was a contemporary.

Frida Kahlo

Frida Kahlo (years of life: 1907-1954)
Frida Kahlo (years of life: 1907-1954)

The Mexican artist was considered by her contemporaries to be a Surrealist (particularly André Breton). But Kahlo herself categorically denied it (although she actively exhibited with the surrealists). She said that she «painted only her own reality and was not into fantasies». Plus Kahlo had no special education, and in combination with her formal features her work is referred to as the direction of naive art.

Bonus

Leonardo da Vinci's drawings: Portrait of a Man in Red Chalk (left) and Vitruvian Man (right)
Leonardo da Vinci’s drawings: Portrait of a Man in Red Chalk (left) and Vitruvian Man (right)

Leonardo da Vinci – who was he?

The author of «Mona Lisa», «Vitruvian Man», «The Last Supper» and many other masterpieces which everyone knows for sure. However, the master never positioned himself as an artist. In the Renaissance, science and art were two sides of the same coin, and an outstanding man had to prove himself in different fields. Leonardo da Vinci referred to himself not as an artist but as an engineer (for example, in his resume, which he sent to the Duke of Milan in 1482). Another indication that painting was not his main occupation is how few paintings he painted.

Of course, the boundaries of styles in art are very conditional – everything is adaptive and subjective, each work of art is unique and combines many elements. But we have tried to dispel 5 common myths about well-known artists, based on generally accepted norms.

«Winx» is saving the world again

Netflix has released a movie adaptation of the animated series about fairies

Reading time 4 minutes

The 6 episodes of the first season of «Fate: the Winx Saga» was released on the streaming platform Netflix on January 22. Directed by Brian Young, known for his work on «The Vampire Diaries», and Iginio Straffi, the creator of the original cartoon. Production was handled by Italy and the United Kingdom, and filming took place in Ireland.

The Netflix project is based on the Italian animated series «Winx Club». The fantastic series has been released since 2004 and from that time has won the love of viewers. At the moment, 8 seasons, 3 feature films and several spin–offs have been released. In addition, the manufacturer produces merch: comics, clothing, stationery, toys and computer games. Straffi conceived the film adaptation back in 2011, but Netflix only started shooting in 2019.

Despite its popularity among children and teenagers, the animated series has been repeatedly criticized. The creators of «Winx» were accused of sexual objectification of the heroines — sixteen-year-old fairies have a perfect body and wear too open clothes.

A shot from the first season of «Winx» (source: Amino Apps)
A shot from the first season of «Winx» (source: Amino Apps)

The plot of the film series differs from the original one. Sixteen-year-old Bloom (Abigail Cowen) gets into «Alphea». «Alphea» is a school for fairies and specialists from the magical world. The girl lives in a hostel with other fairies, communicates only with Aisha (Precious Mustapha), and with Stella (Hannah van der Westhuysen) is at enmity. The heroine has a bad relationship with her parents. Headmistress Miss Dowling (Eve Best) knows the truth about Bloom, but keeps it a secret. The young fairy has yet to learn about herself and her origins.

The series received an age limit of «18+». According to Straffi’s idea, the show is designed for adult fans of the animated series: in the Netflix adaptation, there are a large number of bed scenes and obscene language.

From left to right: Muse, Terra, Bloom, Stella, Aisha (source: Twitter)
From left to right: Muse, Terra, Bloom, Stella, Aisha (source: Twitter)

The public met the news of the film adaptation with conflicting reviews. Even at the stage of creation, the project was discussed because of the cast: the Asian Muse was made a white American, Techna was removed from the number of Winx fairies, and instead of Flora, another character appeared — her cousin Terra. Another heroine — Beatrix-became a collective image of the evil trinity Trix. There is no Muse and Riven couple that is loved by many: Riven is an open bisexual who is in love with another person.

The first season received many positive reviews. On IMDB, users rated the series 7 points on a ten-point scale. On Kinopoisk slightly below-6,4. After the premiere, the network received information that Netflix has extended «Fate: The Winx Saga». There was no official confirmation of the second season.

 

Почему мы много едим в Новый год?

Расскажем о трёх эволюционных и социальных факторах, вызывающих праздничные переедания

Reading time 6 minutes

Новогодние застолья позади, и мир по традиции охватывает проблема: как пережить праздничные застолья? Ведь затяжные праздники, обилие вкусной еды, родственники и друзья, собравшиеся за одним столом – в общем, у многих Рождество и Новый Год провоцируют переедание и сбои в пищевом поведении. Это стало своего рода культурной нормой не только в России, но и по всему миру.И не случайно: здесь играют роль физиологические и психологические процессы, которые заставляют нас много есть.
Мы расскажем о трёх таких причинах.

Sensory-Specific Satiety (сенсорно-специфическая сытость)
Это один из психологических феноменов, отвечающих за чувство насыщения во время еды. Об этой особенности рассказывает профессор Мэрион Хизерингтон (Marion Hetherington) из Лидского университета. https://medicinehealth.leeds.ac.uk/psychology/staff/419/professor-marion-hetherington
Вы замечали, что первый кусочек любимой еды самый вкусный? И на протяжение трапезы она становится менее и менее приятной? При этом при появлении нового блюда его всегда хочется попробовать и даже сытость отступает.
Это вполне нормальное поведение для человека, а объясняется оно тем, что мы всеядны. Феномен ССС помогает человеку пробовать разную еду и получать полный спектр полезных веществ. Из-за ССС меняется удовольствие от вкуса еды во время трапезы (оно уменьшается к концу). Но при появлении принципиально нового продукта оно возвращается.
В обычной жизни феномен ССС хорошо нам служит и помогает питаться разнообразно. Но в особых случаях (например, в праздники), когда мы переполняем тарелку разными блюдами – это соблазн съесть слишком много, ибо чем больше вариантов, тем слабее чувство насыщения. И именно поэтому всегда есть место для десерта.
Таким образом, изменение удовольствия и чувство насыщения может относиться не в целом к трапезе, а к конкретному блюду, которое вы едите в данный момент.

Но то, ЧТО вы едите – это одна сторона медали. Играет роли и то, С КЕМ вы едите.

СОЦИАЛЬНАЯ СТОРОНА ПЕРЕЕДАНИЙ
Доктор Бирмингенского университета Хелен Руддок (Dr Helen Ruddock, https://fb.watch/2OtBWYKi7l/ ) рассказывает о социальных факторах, влияющих на количество съеденного.
На самом деле в каждой компании появляется мини-норма количества еды, и мы неосознанно корректируем свой выбор под эту норму. Поэтому, например, если ваши сотрапезники едят большие порции, то вы, вероятно, последуете их примеру и съедите больше.

Кроме этого, есть свидетельства https://www.birmingham.ac.uk/research/activity/psychology/ebrg/projects/eating-together.aspx , что люди склонны есть больше, находясь с друзьями и семьёй (по сравнению с трапезой в одиночестве). Это называют «социальное содействие в еде» (social facilitation of eating). Возможно, этот феномен развился для того, что в моменты совместной трапезы (когда члены коммуны делятся едой) получить максимум пищи. Объяснение у этого самое простое: на протяжении большей части эволюции еда была в дефиците, а распределение ресурсов внутри группы помогало избежать голода отдельных индивидуумов. Но в то же время, способ делёжки всегда провоцировал конфликты. Поэтому единственным путём преодолеть разногласия было есть ровно столько же, сколько и остальные.
В современных условиях еда больше не является дефицитом, нам не надо делиться с родственниками и друзьями, чтобы они не голодали. Но это как раз тот случай, когда эволюционный механизм продолжает руководить нашим поведением. И в некоторых ситуациях (таких, как совместная трапеза) содействовать перееданию.

И ещё один фактор, влияющий на пищевое поведение в праздники – это эмоции. Рождество и Новый год вызывают у нас приятные ощущения, напоминают о детстве. А вкус любимой еды (тем более, если мы едим её только по праздникам) – это сильнейший психологический якорь, возвращающий нас к приятным моментам. И чем сильнее связь между едой и воспоминаниями, чем больше радости они вызывают, тем сложнее нам остановиться во время приёма пищи. В случае новогодних или рождественских блюд мы придаём еде гораздо больше значение, чем обычно.

Так что в силу эволюционных причин, а также из-за сложного психологического и физиологического устройства человека, еда – это не только источник питания. Еда – это процесс, который способствуют сближению и социальному взаимодействию, который формирует и поддерживает приятные воспоминания и ритуалы семейных сборищ.
Так что еда – это важная часть нашей культуры и нас самих. Но помните, что человеческая осознанность позволяет нам контролировать эти процессы. И в Новом году мы желаем вам чувствовать меру, но не ругать себя из-за перееданий, ведь это часть нашей природы. Главное, делайте выводы и заботьтесь и себе!

All that is known about the 2021 Grammys

Nominees, scandals, date, and new records

Reading time 5 minutes

The Grammy is the most prestigious music award in the world. Each year the National Academy holds an award ceremony. A jury of producers, sound engineers and musicians award the artists by voting. Each musician dreams about gaining at least a Grammy nomination. Here’s what you need to know about the 63rd Awards.

When and where?

The awards ceremony will be on 31of January at the Staples Center in Los Angeles. It has been held there for 40 years, since the beginning of its broadcasting. It’s not yet clear what format the event will take: it all depends on whether the coronavirus situation in the U.S. worsens. «We will make a decision about the audience and the carpet closer to the date,» the Grammy website says. In addition, the names of the presenters and performing artists are unknown.

55th Grammy Awards, 2013

Beyoncé got the most nominations.

After the «Black is King» album released in July of this year the singer got 9 nominations. Now Beyonce has 79 nominations and 24 statuettes. If she wins 8 more, it will be the record-breaking quantity of Grammys. In addition to Beyonce Dua Lipa (5) and Billie Eilish (4) lead the way in the number of nominations.

A still from Beyoncé’s visual album «Black is King» 2020

BTS’s first serious nomination

BTS is a Korean boys band that continues to break records and conquer the West. The guys finally received Academy recognition and a nomination for «Best Pop Duo/Group Performance» for their song «Dynamite». Their hit topped the Billboard Hot 100 music chart for two weeks. BTS will compete for the statuette with other pop stars: Justin Bieber, Lady Gaga and Taylor Swift.
The band did not receive a nomination for «Best Album», although their release «Map of the Soul: 7» was recognized as the best-selling album in the first half of 2020.

BTS on the carpet at the 62nd Grammy Awards, 2020

The Weeknd vs. the Grammys

This year’s announcement of nominees was not without scandal. The Weeknd did not receive any of the nominations and accused the Academy jury of corruption. There really is the reason for doubt: the album by Abel Tesfaye (The Weeknd’s real name) exploded all the charts and received critical acclaim. It’s all the more strange that the singer’s work has been ignored.
Abel shared his thoughts on his Instagram page. «The Grammys are still corrupt. You owe me, my fans and the industry in general», he wrote. Drake, Ariana Grande and Halsey supported the performer and agreed with his words

The Weeknd’s «After Hours» album cover, 2020

Russians in the West

Two musicians from Russia received nominations at once. Pianist Daniil Trifonov will compete for the award for «Best Solo Instrumental Classical Music Work» for his performance of Rachmaninov. The second, conductor Maxim Emelyanychev, was in the «Best Opera Recording» category. Leonid Agutin, who originally applied for five categories, received no nominations after the Academy vote.

Daniil Trifonov was nominated in the category «Best Classical Instrumental Solo Work»

How to be employed in 2030

What skills employers will need in 10 years

Reading time 5 minutes

It is not enough for today’s employers that a programmer knows how to create applications and a translator has a good grasp of texts. Potential employees must have not only professional but also «soft» skills.

Soft skills are supra-professional competences, which help to work more effectively in any sphere. For example, they include the ability to communicate with people and quick learnability. The value of these skills has increased in today’s world, where humanity’s opportunities are increasingly global. You need to adapt to technological changes and communicate with people of different nationalities.

According to Kontakt InterSearch Russia consulting company’s research for Forbes Woman employers already expect soft skills from potential employees. Creators of the  «Atlas of professions» project predict even more significant changes on the labor market.

What is worth getting better at today to be a sought-after specialist in 10 years?

1. Working with people

Communication with people is a skill worth learning

This skill has 3 components::

Multiculturalism and multilingualism. More and more companies are operating in the international market, so employees need to know foreign languages. Knowledge in the specifics of intercultural communication will be a plus.

Representatives of different cultures working together

Customer centricity. It is possible to win the battle with the competitors only if the product is created exactly for the client’s needs. That is why employers appreciate the ability to see the demand and to adjust to it.

Emotional intelligence. Empathy, the ability to feel another person is valued in today’s world. People with these qualities find it easier to find common ground with others, which helps not only in everyday life but also in work.

2. Flexibility

Quick learning curve helps you adapt to the demands of the modern world

Quick learning curve. In today’s world, new technologies often appear and you need to adapt to them in a minimum of time. The needs of the labor market are also changing, so you need to learn new professions quickly.

Working under uncertainty. The year 2020 showed that you can’t always be sure of tomorrow. It is necessary to be able to work here and now, to try to foresee the further development of events and not to be afraid of the unknown.

3. Project Management

Project management is no longer the task of the manager

The strict hierarchical structure of companies is replaced by project groups. Representatives of different professions have to show leadership and take responsibility for leading part of the work.

4. Green thinking

Businesses pollute the environment

Manufacturers of goods are thinking about the impact of their business on the environment. Therefore, modern professionals in any field must understand at a basic level how to reduce harmful emissions and the use of natural resources. In Russia this culture is in its infancy, but in Japan the environmental friendliness of production is already controlled at the legislative level.

To develop soft skills, you can join a discussion club, read books on the topic, watch professionals on TED, or take a course.

«Soft» skills are useful not only in work. In life, we communicate with people, learn, and set goals, each of which can be viewed as a project. Above-the-professional skills will help in these areas of life as well.

Hogwarts doesn’t exist, the Dursleys are good, and Dumbledore is Death

Recalling fan theories on the anniversary of the last Harry Potter movie

Reading time 6 minutes

The Wizarding World stories premiered exactly ten years ago. Over the course of the franchise’s existence, fans have come up with theories, some of which completely overturn the usual story of the magical world.

Neville is the Chosen One

One of the most argued theories is that Harry was never the Chosen One. The real savior of Magical Britain is Neville. Although bumbling loser Longbottom doesn’t look like a superhero, he could have been the Boy Who Survived. According to the prophecy of Voldemort’s demise, the wizard will be killed by a boy born in July. Also, the child must be part of a family that has defied the Dark Lord three times. Not only do the Potters fit the description, but also the Longbottom. Why Tom Riddle decided it was Harry who would destroy him is not clear. Perhaps the wizard wanted to deal with Neville and his family after but did not have time.

Further events of the story also make you doubt Harry’s selectivity. The prophecy says that the child has a special gift. Potter had no gift (the boy’s knowledge of the snake language was passed down from Voldemort), but Neville had a strong knowledge of herbalism.

Theory #1: Neville is the Chosen One

Harry, Severus and Tom Riddle are brothers in the «Deathly Hallows» tale

The tale is about three brothers. Death gives them the Elder Wand, the Cloak of Invisibility, and the Resurrection Stone. Harry, Severus, and He-Who-No-Name resemble the Peverell brothers. Voldemort wishes to get his wand so he can wield power like his older brother. Snape, the middle one, is obsessed with the love of a dead woman. Harry wields the Cloak of Invisibility, which makes him look like the younger brother.

If you follow this theory, Death is Dumbledore. The Professor is the only one who possessed all the Hallows. Also, when Harry is killed by the Dark Lord, it is Albus who waits for him and meets him as an “old friend.” – Another reference to the fairy tale.

Theory # 2: Harry, Severus and Tom Riddle are brothers in the «Deathly Hallows» tale

Draco is in love with Hermione

Many fans believe that Draco was in love with Hermione. He was always bullying the girl, calling her a «filthy dirty girl» following on the heels of the Golden Trio, all to get Granger’s attention. This behavior was caused by the fact that Malfoy grew up in a family where Muggles were considered the scum of society, but the boy himself thought otherwise. The version about the Slytherin’s crush is common among fans of movies because there Draco is shown as a deeper and more compassionate person.

Theory #3: Draco is in love with Hermione

Harry is to blame for the bad temper of the Dursleys

In the books, the Dursley family had a strong dislike for the Boy-who-survived. Harry lived in a closet, subjected to insults and hard labor. There is a theory: the character of the relatives was influenced by Potter, or rather by Voldemort’s Horcrux imprisoned in the wizard.

In «Deathly Hallows» Harry, Hermione and Ron wore a locket around their necks – part of the Dark Lord’s soul. The teenagers were negatively influenced by black magic: they argued, fought, were aggressive. The theory is that Harry’s presence had the same effect on the Dursleys. Although this assumption does not explain why the boy did not influence his friends and other wizards in his surroundings.

Theory #4: Harry is to blame for the Dursleys’ bad temper

Harry made up the world of magic

What if there is no magic world? That’s probably the saddest theory. Its proponents are certain that Harry never left the house on Tees Street, never received a letter from Hogwarts, and never fought Voldemort. The boy-who-survived- made it all up, and the fantasy is an attempt to escape the brutal reality. The writer believes this viewpoint fits into the original story.

Theory #5: Harry made up the world of magic

 

 

Russian sensation

"To the lake" - the most expensive Russian series on Netflix

Reading time 3 minutes

“To the Lake” is a Russian sci-fi thriller series directed by Nika Award nominee Pavel Kostomarov. It was added to the Netflix catalogue in October 2020. The platform bought the series for a record-breaking sum – $1,5 million. The Russian name of the series is “Эпидемия” (Epidemic).

Главный герой сериала
The main character moves to Karelia because of the epidemic

It is based on the novel ‘Vongozero’ by author Yana Vagner. The plot is literally repeating the events of the current pandemic. Life in Moscow has become life-threatening because of the new disease. The main character, accompanied by his family, ex-wife and neighbours, moves to Karelia, to a small island in the middle of a lake.They have a dangerous way to go. Netflix got interested in the series in January, when the pandemic just started.

“To the lake” was ranked the 4-th most watched series in the Netflix rating. Stephen King tweeted about the series: he called it “pretty darn good” and highlighted the excess of snow, cold and vodka in the show. There is even a fan-page of the series on the Internet.

Стивен Кинг написал твит об «Эпидемии»
Stephen King’s tweet

This is not the first time when Netflix wants to buy a project created by Valeriy Fedorovich and Evgeniy Nikishov. In their interview to Meduza producers said that they had already refused to sell their projects to Netflix because the terms weren’t beneficial. At first Netflix wanted to pay for “To the lake” less than the other streaming platform. When the offer was rejected, the company suggested releasing the series with a “Netflix Originals” mark. Products from this category are generally more expensive. After some consideration producers accepted the offer.       

Netflix has already purchased more than 40 Russian cartoons, movies and tv shows. Before “To the lake” was added to the catalogues, the most expensive Russian project on Netflix was “Better than us”. The series cost one million dollars. 

Seven Lives of Sherlock Holmes

The most famous images of the detective in cinematography

Reading time 7 minutes

Sherlock is a character created by English writer Arthur Conan Doyle. Consulting detective lives in Victorian London on Baker Street and helps Scotland Yard police in solving crimes. Works about the adventures of Holmes and Dr. Watson have become classics of the detective genre, and screenings are still successful.

The first film adaptation is considered to be a thirty-second silent movie «Sherlock Holmes Baffled». The short sketch was premiered in May 1900. The names of the actors are unknown. The only copy was lost until it was restored by cards in 1968. «Baffled» is the first detective in the history of cinematography.

«Sherlock Holmes Baffled» // Frame from the restored film of 1900

The most popular screen adaptation among the Russian public is the Soviet series with Vasily Livanov and Vitaly Solomin in the lead roles. The series «The Adventures of Sherlock Holmes and Dr. Watson» was released in 1979-1986 and consisted of eleven episodes. The plot was based on stories «A Study in Pink», «The Final Problem», «The Hound of the Baskervilles».

The TV series was appreciated abroad: the film critic Alan Barnes in his book «Sherlock Holmes on the screen» (1999) wrote that the detective performed by Livanov is the best of all time.

Frame from the Soviet series «The Adventures of Sherlock Holmes and Dr. Watson»

In 1970 the American film «The Private Life of Sherlock Holmes» was released. Oscar-winning director Billy Wilder worked on the picture, and the main character was played by British Robert Stevenson. Holmes and Watson visit the ball of Russian ballerina and bathe in women’s attention. Unlike his3 friend, Sherlock is not glad about this arrangement. At the same time, a standard detective line develops: the detective investigates the case of the disappearance of the man. The search brings the heroes to Loch Ness Lake.

Frame from «The Private Life of Sherlock Holmes»

«Sherlock Holmes» by Guy Ritchie was released in 2009, two years later – a continuation under the title «Sherlock Holmes: A Game of Shadows» . The characters of the detective and the doctor were performed by Robert Downey Jr. and Jude Law. The friends save London from Moriarty’s plans and investigate terrorist attacks. Critics praised the screening, and the first film was nominated for an Oscar and a Golden Globe. The third part of the franchise will be released in 2021.

Frame from «Sherlock Holmes: A Game of Shadows»

«Sherlock» (2010) by the BBC is probably the most unusual of all. The action takes place not in Victorian England, but in the modern one. John Watson (Martin Freeman) blogs about his friend instead of notes. The image of Holmes, played by Benedict Cumberbatch, turned out to be extraordinary. Sherlock calls himself a «highly active sociopath», fights against drug addiction and denies the existence of feelings and emotions. The main antipode of the detective is James Moriarty.

At the moment, 4 seasons and a special episode  «The Abominable Bride» have been released. It is not known whether there will be a continuation.

Poster for the fourth season of «Sherlock» by the British company BBC

In 2012, CBS offered to the producers of the British «Sherlock» with a proposal to make a remake. The BBC refused to sell the copyrights, so the company created a TV series from scratch. «Elementary» was released in September of the same year.

Holmes comes to New York for treatment in a rehabilitation center and remains to work as a police consultant. Joanne Watson – in this adaptation the doctor became a girl – supervises the detective.

«Elementary» // Sherlock (John Lee Miller) and Joan (Lucy Lew)

«Enola Holmes» is an online platform project created by Netflix, released in autumn. Producer and main actress – 16-year-old Millie Bobby Brown. The focus is not on Sherlock, but his teenage sister Enola. The image of the detective turned out to be interesting, though not canonical. In the story Mycroft, Sherlock and Enola are looking for their missing mother.

«Enola Holmes» // Enola (Millie) and Sherlock (Henry Cavill)
«Enola Holmes» // Enola (Millie) and Sherlock (Henry Cavill)

There was also a scandal: Doyle’s heirs sued on Netflix. In their opinion, the producers used stories that are not yet in the public domain.