Куда катится подиум

JW Anderson создал виртуальный журнал с фотографиями коллекции бренда вместо проведения модного показа

Reading time 5 minutes

В 2019 году модные дома (Chanel, Gucci, Christian Dior и др) представляют четыре коллекции в год. Изначально недели мод проходили только весной и осенью, но с течением времени их оказалось недостаточно, поэтому бренды первой величины создают также круизные и pre-fall линейки. В эпоху интернета люди за считанные секунды могут ознакомиться с коллекцией и перенять главные тренды. Для этого необязательно сидеть в первом ряду на показе, можно просто следить за прямыми трансляциями и публикациями в социальных сетях. Такое стремительное развитие приводит к тому, что некоторые бренды отказываются от проведения стереотипных показов, ведь они, во-первых, утрачивают свою полезность, а, во-вторых, приобретают негативные последствия для окружающей среды. Давайте разберемся подробно, что не так с неделями мод и как индустрия планирует отходить от исторического формата показов коллекций.
Для начала нужно сказать, что первоначальная цель показов – ознакомить байеров и журналистов с коллекцией – трансформировалась. Теперь неделя моды, как пишет интернет-портал журнала L’officiel (https://www.lofficielrussia.ru/moda/whats-going-on-with-fashion-weeks), используется дизайнерами в качестве рекламы и пиара. Чем сильнее резонанс от коллекции или прохода моделей, тем больше упоминаний о бренде будет в СМИ и социальных сетях. Именно поэтому крайний показ Vetements проходил в Макдональдс, а на подиум во время шоу Chanel ворвалась комедиантка Мари Бенолиэль. Все ходы тщательно и заранее планируются. Команда бренда хочет удивить гостей и сделать показ незабываемым, однако зачастую качество вещей отходит на второй план. Никто не может пощупать одежду на моделях во время представления, но все могут насладиться перфомансом и снять сторис, отметив аккаунт марки.
В августе этого года 150 брендов заключили «модный» пакт в рамках саммита G7 (https://www.vogue.com/article/fashion-pact-sustainability-g7-summit-emmanuel-macron). Мировые бренды подписали документ, обязывающий их считаться с экологическими проблемами 21 века. Причем тут модные показы? Резонный вопрос, сейчас разберемся. В индустрии моды существует противоречие: нарастающая тенденция экологичного потребления и участие брендов в неделях мод. Сезон показов, как пишет американский Vogue (https://www.vogue.com/article/fashion-week-sustainability-carbon-footprint-runway-show), оставляет неизгладимый углеродный след. Тысячи и тысячи пластиковых бутылок, упаковок от быстрого питания и просто целлофановых пакетов остаются после того, как все именитые гости покинули подиумный зал. Неделя моды создает вокруг себя такой сильный ажиотаж, что люди со всей планеты, вне зависимости от наличия приглашения, приезжают в Милан, в Нью-Йорк или в Париж, чтобы прикоснуться к прекрасному. Они добираются на самолетах, машинах, поездах, а известно, что все вышеперечисленные виды транспорта наносят вред экологии.
Показы – дорогое удовольствие. Рэй А. Смит в своей статье для The Wall Street Journal (https://www.wsj.com/articles/is-the-fashion-show-out-of-fashion-1518021961) предположил, что многие бренды будут вынуждены отказаться от проведения шоу из-за высокой стоимости проведения. Для примера, показ круизной коллекции Chanel в Дубае в 2014 году обошелся в 1,4 млн долларов. Сумма складывается из аренды площадки, наема стилистов, моделей, визажистов и даже приглашения мировых знаменитостей, которым платят за то, чтобы те присутствовали. В скором времени бренды не смогут разбрасываться такими деньгами. Всему виной обширный рынок неоригинальной продукции, которая зачастую лучше по качеству, чем настоящие модели, что неоднократно доказывали стилист Гоша Карцев и блогер Чума Вечеринка в YouTube. Реплика лишает дизайнеров их потенциальных клиентов, потому что цены на неоригинальные модели объективно ниже.
В этом году бренд Vivienne Westwood предпочел выпуск лукбука и ролика проведению показа. Креативный директор марки Вивьен Вествуд снилась в ролике, в котором, по словам Fashion Week Daily (https://fw-daily.com/vmesto-pokaza-vivienne-westwood-vyipustil-videorolik-v-kotorom-nazval-politikov-prestupnikami/) рассуждала об остросоциальных темах: об экономике и климатических изменениях. Видео распространилось по сети, пиар удался даже без организации масштабного шоу. Другие бренды, например Ralph Lauren и Burberry, пока не решились уйти от привычного формата, но уже перешли на тактику see now – buy now, то есть одежда из новой коллекции появляется на полках магазина на следующий день после показа. Раньше простым смертным нужно было ждать полгода, чтобы приобрести желанную вещь из новой коллекции.
Индустрия моды меняется и адаптируется к современному миру. Нельзя точно сказать, исчезнут ли показы вовсе и заменят ли их онлайн-трансляции. Однако можно уже сделать вывод, что недели мод точно трансформируются, но во что, мы узнаем лишь в течение следующих лет.

3 countries provided the museum in Moscow suburbs with works of Marc Chagall

From November, 16th to March, 8th The New Jerusalem exhibition complex demonstrates the exposition of Russian-born Jewish artist

Reading time 3 minutes

Modern Art paintings were provided by The Centre Pompidou in Paris, The Museum of Marc Chagall in Vitebsk, The Pushkin State Museum of Fine Arts in Moscow, Chagall Museum in Nice and private collections from Russia, France and Belarus. The project’s curator was Ekaterina Selezneva, an expert from the Marc Chagall committee in Paris. She explains why the exhibition is hosted in The New Jerusalem: “All his life the artist was searching for His Jerusalem”. The New Jerusalem appeared in the vicinity of Moscow in the middle of the XVII century. Patriarch Nikon planned to create an architectural copy of the Holy Land near the capital. And in the XX century, a museum was built in the monastery. It was then separated from the monastery and began to operate independently. This New Jerusalem History became an impulse for the organizers to talk about religion, life and love on The New Jerusalem’s soil, taking as an interlocutor the artist Marc Chagall, who also managed to combine religious traditions and cultural spaces.

“Twelve Tribes of Israel” were created by Marc Chagall in 1959-1960. Private Collection

The exhibition features 238 works of art, including 22 sketches that Russian viewers will see for the first time as well as 105 biblical engravings. The last ones the artist painted by hand and gave as a gift to his second wife Vava Chagall.

"Portrait of Vava" was created in 1966 in Paris. You can the Eiffel Tower at the top right and The Paris Opera at the bottom
“Portrait of Vava” was created in 1966 in Paris. You can the Eiffel Tower at the top right and The Paris Opera at the bottom. Private collection

The idea of ​​the exhibition is expressed by the words of Marc Chagall himself: “Painting seemed to me some kind of window through which I flew into another world.” He claimed that he was “born between heaven and earth” and constantly resided in this “intermediate” space, understanding his existence in art and life, as being in a special dimension. For Chagall, there is no distance between the visible and the imaginary, between the subject and the symbol, between the concrete and the abstract. “He carries everything with himself” – as one of his key characters – a wanderer flying over the city with a bag over his shoulders, in which he carries all his belongings. “Honestly, I am a man with one house and a single picture,” the artist assured.

The work Chagall is most famous for is «‎Over the city» appeared in 1913
The work Chagall is most famous for is «‎Over the city» appeared in 1913. The Tretyakov Gallery

“Chagall’s characters are simply endowed with the gift of flying – like birds or angels. They are light, like happy love, weightless, like a dream, directed to heaven, like a balloon. The sky for them is the same habitat as the earth. Love transfers Chagall to other worlds, to distant and near cities,” says curator Ekaterina Selezneva.

«Clock with Blue Wing», created in 1914. Private collection in Paris
“Clock with Blue Wing”, created in 1914. Private collection in Paris

The title of the exhibition “Chagall: Between Heaven and Earth” refers to various periods of the artist’s career. His works of the first quarter of the XX century were devoted to “earthly life”. The paintings of the next 25 years are connected with “travels and bridges”. It was then, in 1931, that the author visited Israel. Paintings of the late period of his life may be characterized as “heavenly being”.

Rihanna named world’s richest female musician

Forbes estimated the fortune of a pop diva at $600 million

Reading time 3 minutes

Popular singer Rihanna topped the list of the richest women in the music industry. She received this status thanks to a large contract with a world leader in the production of luxury clothes LVMH Moët Hennessy Louis Vuitton. The corporation includes such brands as Louis Vuitton, Guerlain, Moët & Chandon, Givenchy, Chaumet and Hennessy. LVMH is headed by billionaire Bernard Arnaud, his family is in 4th place on the Forbes list. Arno’s fortune is estimated at $76 billion.

Fenty Beauty
The greatest income to the singer brings luxury decorative cosmetics

Renowned singer and LVMH have been working together on Fenty Beauty luxury cosmetics brand since 2017. At the initial stage, sales of the line simultaneously covered the Internet and 1,620 stores in more than 17 countries of the world. Products also represented the largest network of cosmetics stores Sephora, which is also owned by LVMH. Within a few weeks of sales, the new cosmetic line brought the creators about $100 million. An important success factor was the promotion of the brand in an Instagram-star account, which is followed by 72 million users. In 2018, the creators of Fenty Beauty earned about $570 million.

LVMH presumably owns 50% of the company, while the singer owns 15%. The official representative of Rihanna denied this information, but he did not share the exact data.

In addition to the cosmetic brand, Rihanna is also promoting her Savage X Fenty underwear line. The singer leads this project together with a large retailer TechStyle Fashion Group. The main idea of ​​the brand is that beauty is different, and girls should not be ashamed of their bodies.

In May of this year, a popular singer with the support of the LVMH corporation presented her own fashion house Fenty. The brand creates luxury clothing, shoes, accessories and jewelry. Rihanna believes that Bernard Arno is the best partner in business and in creativity. According to the singer, the general director of LVMH gave the actress complete freedom of action and trusted her taste.

Fenty luxury brand has become the first fashion house created by Moët Hennessy Louis Vuitton in the last 30 years. The line from Rihanna promotes the principles of inclusion and offers a wide range of sizes.

Messi, Ronaldo and Neymar are the richest athletes

For the first time, three footballers headed the list of the highest paid athletes, according to Forbes

Reading time 5 minutes

Every year, Forbes magazine ranks the richest athletes, which takes into account professional earnings, prize awards and advertising contracts. In 2019, the palm went to Lionel Messi, who earned 127 million in one year. Ronaldo followed with 109 million revenues and Neymar with 105 million.

For many years Lionel Messi and Cristiano Ronaldo have been among the three richest athletes according to Forbes

The captain of the national team of Argentina and Barcelona has the highest salary among football players. The Catalan club pays Messi 42 million dollars a year, in total with image and prize payments he receives 92 million. In addition, Messi has contracts with Adidas, MasterCard and PepsiCo. In the past, Messi had a trial with the Spanish tax service, after which Barcelona had pledged to pay off the player’s debts and pay his taxes. Such a gesture from the club has significantly saved the cost of a football player.

Lionel Messi is the face of PepsiCo soft drinks

Cristiano Ronaldo has repeatedly headed the list of the highest paid athletes. In recent years, he began to give first place to his sworn rival Lionel Messi. The main income is advertising contracts and business activities. Cristiano Ronaldo has his own line of clothing and underwear, hotels in New York, Madrid, Lisbon and on the native island of Madeira. Recently opened cosmetology clinic in Spain. He gave this clinic to his bride, Georgina Rodriguez. Brand CR7 brings a separate income. In addition, Ronaldo has a lifetime contract with Nike, the amount of the transaction amounted to more than $ 1 billion.

Cristiano Ronaldo has a line of clothing and underwear under the logo CR7

After moving from Barcelona to PSG, Neymar’s annual income increased significantly. His salary in the Paris club is 38 million dollars. In total, with prize and image payments, it reaches 75 million. The Instagram player has 120 million subscribers, and one advertising post in it costs almost 500 thousand dollars.

Neymar, like Ronaldo, represents the sports brand Nike

For the first time, only footballers entered the top 3 richest sportsmen according to Forbes. Last year, boxer Floyd Mayweather, who earned the lion’s share of his fees after winning a victory over Conor McGregor, won first place. Tennis player Serena Williams with $ 29.5 million in revenue was the only woman who entered the Forbes list. She earned on advertising contracts five times more than on a tennis court.

The only representative of the female half of the sport was tennis player Serena Williams

The rating from Forbes includes representatives of basketball, football, tennis, boxing and Formula 1 racing.

From Jay-Z to Drake: Richest Rappers

The Forbes rating is headed by the first billionaire in hip-hop culture — Jay-Z

Reading time 7 minutes

In early June, an influential financial publication Forbes published a list of the richest rap artists. The wealthiest rapper in the world is a hip-hop artist Jay-Z, the husband of the famous R’n’B singer Beyoncé. In early 2000s he sang: «I’m already the G.O.A.T. — next stop is the billie». So it happened: today the musician’s capital is one billion dollars. Jay-Z became the first owner of a billion dollars in the history of hip-hop culture.

Jay-Z (Shawn Corey Carter) for the second year in a row becomes the wealthiest rapper in the world

The rapper invested in a private company Uber, music service Tidal, alcohol production company Armand de Brignac и D`Uss. The musician gains his profit from concerts and Roc Nation service, and also a partnership with the recording Studio Def Jam. The real estate of Jay-Z and his wife Beyoncé is estimated at $50 million, and the collection of art objects — $ 70 million.

The younger generation of hip-hop artists takes Jay-Z as an example of success. TV presenter and novice rapper Fab 5 Freddy believes that Jay-Z — an example of how to make the real American dream come true.

Second place — Dr. Dre, $800 million

Dr. Dre (Andre Romelle Young ) was considered the richest artist in hip-hop culture until March 2018

Five years ago, Dr. Dre. declared himself the owner of a billion dollars. However, Forbes did not confirm this information about his financial condition. In 2014, the musician sold his line of headphones Beats by Dr. Dre to Apple for three billion dollars. He owned approximately 20-25% of the company’s shares. For the deal with Apple, hip-hop artist received an advance of about $500 million. Only last summer the company paid Dr. Dre remaining fee, however, even this did not help him top the Forbes’s list.

In recent years, the artist has put his music in the background. Dr. Dre invested his money in real estate and charity. He bought a huge Villa in California for $40 million. Together with partner Jimmy Iovine, he also invested $70 million in the development of the Academy of Arts at the University of Southern California.

Third place — Diddy, $740 million

In 2017, P. Diddy (Sean John Combs)  was recognized as the wealthiest hip-hop artist

Hip-hop artist Diddy earned his first money at the age of 12 by selling newspapers. He admitted this in an interview in the anniversary issue of Forbes. At that time the edition considered Diddy to be the wealthiest and most influential rap artist.

Now the musician takes the third place in the list of the richest rappers. Market fluctuations have a negative impact on his business projects. The most unprofitable were the cable  business Revolt and the clothing brand Sean John.

However, the rapper Diddy owns a successful business as well. For example, the production of luxury vodka Ciroc. Products give the musician a lot of money, as the volume of sales has increased in recent years. According to Forbes, Diddy will soon replace Jay-Z and become a billionaire.

Fourth place — Kanye West, $240 million

Kanye West
In the promotion of the collection of sneakers Yeezy, actively involved the wife of the rapper – Kim Kardashian

The famous performer and husband of epotage Kim Kardashian Kanye West ranks fourth in the list of wealthy colleagues. Recently, the musician can be spotted at private Sunday services on the South coast. West also held an Easter service at the largest Coachella festival.

In 2016, the musician told about his debt of $53 million. Then he suggested the Facebook founder Mark Zuckerberg to invest one billion dollars in his projects. In 2019, Kanye West still entered the top five wealthy artists in hip-hop culture, but thanks to another source of investment. Kanye West has a partnership  with the sports brand Adidas for more than one year. Prior to this brand, the artist had a contract with Nike. This collaboration with Adidas brings huge income to the rapper, his line of sneakers Yeezy is gaining more and more popularity. According to Forbes, if Yeezy sales do not stop growing, Kanye West will become a billionaire thanks to the business.

Fifth place — Drake, $150 million

Drake
Hip hop artist Drake produces strong alcohol, which brings him huge profits

Concludes the list of the richest hip-hop artists 32-year-old canadian rapper Drake. But he is already catching up with his colleagues: over the past year, his musician’s capital has doubled. Drake has invested in real estate and in its own brand of whiskey Virginia Black. The rapper cooperates with the XS Nightclub in Las Vegas, which also brings the rapper a large fee.

In 2013, the musician admitted that earning more money is one of his main goals. And he sticks to the plan: since that time, the average price tag for one concert of the artist has grown from $500,000 to more than two million dollars.

“The beating of babies” in Saransk

Russian national football team defeated San Marino 9:0

Reading time 6 minutes

It might seem that the World Cup still continues to many Saransk residents. There are songs and dances on the city streets, fans in national team shirts, and a real sold-out on the stadium. Mordovia Arena has not seen so many visitors since the end of the world championship – almost 43 thousand spectators in the stands. Residents raised such a stir because of the arrival of the national team, they witnessed a historic victory: Russia won San Marino with a record score of 9:0.

Fans launched a large-scale performance at the match Russia – San Marino

The previous record was 23 years old when Russia beat San Marino with a score of 7:0. It is noteworthy that before the Saransk meeting, these teams met only twice. Russia won both times, Stanislav Cherchesov defended the gate.

The previous record was in 1996, then Russia won San Marino with a score of 7:0

San Marino is considered one of the weakest teams in the world. Mentor Cherchesov reassured journalists that there are no weak and strong opponents for the team. “For all the games we need to prepare equally well,” – the words of the coach, according to Sportbox.ru.

Russian national team before the match against San Marino in the qualification for Euro 2020

Russia took the lead in the match from the first minutes, but the score was opened only in the 25th minute. Chevoli scored an own goal, five minutes later, team captain Artem Dzyuba doubled the lead from the penalty spot. In the time remaining before the break, Kudryashov and Miranchuk also scored goals.

The team captain pushes the ball into the goalkeeper’s net, who beat most of the shots of Dzyuba

After the break, the teams played for half an hour without goals. But after the 73rd minute, a real hail of scored goals began. Dzyuba and Smolov scored five goals twenty minutes before the final whistle. Russia won the match with its best result, and 23 players inscribed themselves in history.

In the second half, the strikers Dzyuba and Smolov distinguished themselves

The head coach of San Marino admitted defeat and considered that it was impossible to fight with the Russian team. “When will we play as equals with Russia? These times will come when there will be no place for us in this world,” Franco Varella joked at the post-match press conference. Mentor noticed the players of the Russian national team, who stopped celebrating the last goals in deference to the opponent.

San Marino national team coach at the post-match press conference shares his impressions

After a successful performance at the World Championships, the fans stopped criticizing the national team for unsuccessful performances, even the failure at the National League did not upset them. In one year, Stanislav Cherchesov turned the most closed team into a friendly and open for fans and the press. Mentor uncoupled the national team from the “Luzhniki” and home qualifying matches for Euro 2020 are held in all cities of the past World Cup.

Cherchesov and the team after a successful performance at the World Cup at the meeting with fans

A change of generations, which painfully affects many teams, brought success to Russia. A year ago, there were no young and decent players in the national team, but now promising players do not have enough seats in the first team. Cherchesov constantly justifies himself for the lack of a player in the start.

This year the national team was filled up with many young and promising players: Chalov, Akhmetov, Barinov, and Suleymanov and Ignatiev almost got their chance

The interest of Russians in football has raised the statistics of visiting matches: the Russian team plays at home with full house, even if the opponent is San Marino. Artem Dzyuba became a universal favorite, and his gesture became a meme.

Vedomosti, Kommersant and RBC published the same front page for the first time in history

They were all dedicated to Ivan Golunov, who was supported by the journalistic community

Reading time 4 minutes

Russia’s three major business newspapers supported the decision of the Moscow Nikulinsky District Court. It placed journalist Ivan Golunov under house arrest. Earlier, the Investigative Committee of Russia demanded that Gounov be placed in a detention facility. Journalists called to check the actions of the investigation and provide the results of the check to the mass media.

Ivan Golunov in court

Historical editions of newspapers were sold in Moscow and St. Petersburg, Interfax reports. Residents of cities also reported this on social networks. The owners of newsstands claim that such a rush around the publications Vedomosti, Kommersant and RBC has never happened before. New editions of newspapers are available on Aeroflot’s aircraft, as well as in Starbucks, Coffeemania, and Maccafe coffee shops.

В очереди к очередному киоску поинтересовалась, журналисты ли:- Студент Бауманки- Преподаватель английского – ИнженерСпасибо

Опубликовано Каролина Гладкова Понедельник, 10 июня 2019 г.

Medusa’s special correspondent Ivan Golunov was detained on June 6. He is suspected of drug trafficking on a large scale. Golunov does not recognize the guilt. He is convinced that the persecution is related to his professional activities. We are talking about the investigation of the funeral business – the material on corruption. The journalistic community stands with him.

Ivan Golunov denies participation in the sale of narcotic drugs. As proof, he offered the investigators to take the nail cuts, but he was refused. Journalists considered such a response illegal and arranged a rally of support. The next day, the examination was still appointed – tests did not reveal any drug traces.

У здания управления МВД по Москве пикеты не прекращаются и ночью
Single pickets near the Ministry of Internal Affairs

Pickets in support of the journalist do not stop. The special correspondent of Novaya Gazeta and the municipal deputy Ilya Azar said that the actions at Petrovka in Moscow would continue until the release of Ivan Golunov. The journalist was one of the first to speak out in support of a colleague on June 7 and went to a single picket.

Hundreds of people gather at Petrovka to support the journalist

Actions of solidarity are also held in other regions of Russia, for the first time the journalistic community has united on such a scale.

Masslooking: New, Effective and Intrusive

Due to the service, insta-stories views have increased many times

Reading time 4 minutes

In May 2019, active Instagram users noticed significant changes in the statistics of their pages. The number of views instagram-stories became much greater. In addition, public pages of famous bloggers and celebrities began to “follow” them. This is a new way to PR accounts – masslooking.

Bots are not welcome

At first, users of the platform did not understand why they had such an increased activity. Some users thought they aroused the interest of public pages.

В среднем на 200 ожидаемых просмотров приходится 600-700 посещений
An average of 200 expected views account for 600-700 visits

Profiles of famous people caused even more questions. The bloggers Sasha Kat, Ruslan Sokolovsky and Lissa Aveme became unexpected spectators.T-Killah was the most prominent one, he looked through the stories of almost all Instagram users. Obviously, none of these people were subscribed to the browsed accounts. Bots appeared in the list of views of stories that usually have more than a hundred views.

Masslooking – a new way of promotion

In 2018, on the reddit.com forum, a user wondered why his Instagram stories are viewed by random accounts if he does not use tags. Answer: this is due to the fact that the story was highlighted in the “interesting”, these are algorithms of recommendations. However, this phenomenon is called “masslooking” – it was a question of this instrument back in 2017. Probably, SMM-specialists mastered the algorithm only now and are ready to provide services.

Using the algorithm, profiles of public people and brands can view up to 80 thousand insta-stories per day. The average price for a single story view is 0.01 kopecks. The function is carried out through third-party services to work with Instagram.

The account promotion tool works in the same way as “massfollowing” (mass subscription) and “masscommenting” (mass mailing of comments). The main goal of the algorithm is to attract a new audience. Developers are counting on user interest in accounts with a large number of subscribers. After the transition to the profile is expected subscription user. Many users also publish new stories with marks of the stars who visited their account.

Specialists in SMM are well aware of the new promotion tool. SMM managers consider such an algorithm effective. The fact is that the vast majority of users follow the views, often expecting to see interesting profiles. Companies are praised by masslooking and consider the scheme a unique PR strategy.

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Масслукинг фуфло? Ой ли? ⠀ Все чаще я стала встречать в инстаграм посты о том, что масслукинг это фигня. Что вот ещё месяц назад на обычном профиле среднестатистической девочки было 50-100 просмотров сторис, а сейчас их 500-700 и никто не будет смотреть «кто меня посмотрел» и переходить. ⠀ Ребят, специально – нет. НО… у всех нас (почти у всех) есть люди которые нам не безразличны. В том или ином варианте. И нам интересно а вот он/она посмотрел мои сторис? И мы лезем среди этих дебрей в 500-1000 просмотров выискивать ТОГО человечка. ⠀ И здесь нам в глаза бросается описание аккаунта или интересная аватарка и мы переходим. ⠀ Да!!! Все ещё переходим! Работает масслукинг!!! У меня у клиентки с подключением масслукинга запросов в день стало на 30 шт больше. Часть закрывается на продажи. Часть остаётся запросами. ⠀ Важно грамотно базу подобрать. И фильтровать ее с умом!!!! Ну не слушайте вы тупо тех, кто говорит «максимум 100 подписок, максимум 500 подписчиков» иначе вас не заметят. ⠀ Если ваши клиенты – девочки модели, актрисы начинающие или просто девочки которые накрутили зачем то себе подписчиков? Тысяч так 20-200. Подписчиков то накрутили, но просмотров сторис у них от этого не прибавилось! Как скажите мне вы их найдёте, как они вас заметят если вы их не прорабатываете массфоллом или масслукингом? ⠀ В идеале, конечно, надо выходить в топ по хештегам. Тогда вас люди сами найдут. И здесь важно чтоб аккаунт был максимально информативен. ⠀ У нас с масслукинга приходят люди у которых подписок 3000-4000 то есть масфолловеры. А подписчиков и 11000 и 300000 может быть. ⠀ Если у вас крутой продукт и красивый Инстаграм вас заметят! Особенно если человеку нужна ваша услуга. ⠀ У меня всё. Со мной можно не согласиться, но я вижу конверсию от масслукинга.

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Experienced Instagram users immediately understood the algorithm, but were not happy with it. They were divided into two camps: some condemned the scheme of advancement for its uselessness, others for obsession. The algorithm is effective for stars – many users noticed the artist T-Killah, but they laughed at the profiles of unpopular bloggers. Obsessive advertising of these accounts littered browsing lists with hundreds of bots.

Protection from unwanted viewers

It is impossible to completely get rid of unnecessary accounts – the stories will be viewed by new spam bots. However, there are two ways to avoid twisted views:

  1. Close the profile by changing the privacy settings (many users did this);
  2. Publish stories only for “best friends”, in the list of which you can add all your subscribers.

Tarantino made a romantic film with a terrible ending

The love story of Sharon Tate and Roman Polanski which turned into a tragedy

Reading time 8 minutes

«Once Upon a Time in Hollywood», a three hours long retro filmed by Quentin Tarantino, was shown at the Cannes Film Festival. The film is based on the real events of 1969. The main roles were performed by Leonardo DiCaprio and Brad Pitt, Margot Robbie played the main character. The film is timed to the 50th anniversary of the death of Hollywood actress Sharon Tate.

Margot Robbie played the main character in the «Once Upon a Time in Hollywood» movie

Sharon Tate was one of the most beautiful Actresses of her generation. She became widely known after her role in the film “Valley of the Dolls” in 1967. At that time, the young actress also married the famous Director Roman Polanski. Hollywood couple attracts attention: she is a young actress with model features, he is a talented, but not the most charming Director.

Sharon Tate and Roman Polanski got married in 1967

During World War II Polanski and his family got into the Krakow Ghetto. Having seen all the horrors of the war, the Director shot his movies in dark colors and the genre of psychological thriller. Sharon is the complete opposite: she was born and raised in the American family of the officer. Since childhood, she participated in various beauty contests and aspired to world fame.

She began her actress career as a model at beauty contests in the US

Polanski and Tate met at a casting for the film «The Fearless Vampire Killers» in 1967. «She made a big impression on me and I called her,» says Polanski about their first meeting. During the filming of the movie, between the Director and the actress broke out romantic feelings. Polanski was patient with Tate, who suffered from her inexperience in the film industry. Once they needed seventy takes for just one scene.

In the «The Fearless Vampire Killers» the Director also acted as the lover of Tate’s character

Sharon Tate broke off her engagement to her longtime lover Jay Sebring because of Polanski. For two years, the Hollywood couple enjoyed the relationship and traveled the world. The Director often took his Muse on business trips and on film shoots. In early 1969, the Polanskis learned about the imminent addition to the family.

Despite the label of the most unusual couple of Hollywood, Tate was happily being married to Polanski

In the summer of 1969 in Europe, Polanski was shooting his new film — «The Day of the Dolphin». Tate was with him, but due to her pregnancy she left for America. When she said goodbye to her husband, Sharon was very much worried, as if she felt that this was their last meeting.The Director embracing his pregnant wife thought that he might not see her again. But quickly pushed away the bad thoughts.

The couple was waiting for their firstborn, who already had a name — Paul Richard

In a country house near Los Angeles, Tate spent the summer days waiting for her husband. On the 8th of August, 1969, the actress spoke with Polanski, who once again postponed his arrival to America. That night, Tate’s sisters were supposed to look after her, but Sharon refused their help. Without knowing it, she saved the lives of her family.

The motives for the murder of Sharon Tate and her friends are still not disclosed

The evening of the same day Tate spent in the company of her friends, when followers of Charles Manson broke into her house. They massacred everyone, including two random witnesses. Sharon was 9 months pregnant and begged to spare her unborn child, but the cultists only tortured her. They wrote «Pig» on the front door in her blood. This crime was recognized as the most brutal in the XX century.

Roman Polanski allowed to take a picture of himself with the inscription, which was left by the killers of his wife

Roman Polanski could not come to his senses for a long time and suspected all of his friends in this murder. Only after the arrest of Charles Manson’s group, the Director calmed down, but could not continue shooting the film «The Day of the Dolphin». He believed that it was because of this project he had to leave his beloved wife. Polanski returned to his work with the film «Macbeth», in which he used a lot of blood and cruelty. When the English film critic Kenneth Turan reproached him for this, he replied: «You were not at my house last summer».

Roman Polanski admitted that he tried to commit suicide several times because of the loss of his pregnant wife

Polanski did not give his permission to Quentin Tarantino to use his story in the film. Because of that, the current wife of the Director criticized Tarantino. He, in turn, addressed the sister of Sharon who approved the project.

Wonders of Modern Photo Editors

Now you can change sex, get a tattoo and turn into an anime in one click

Reading time 7 minutes

Once again Snapchat literally blew up social networks with its new filter, which allows you to «change» sex. The girls looked at themselves as a guy, and the guys looked at themselves as a girl. Some users have even created Tinder pages for their alter ego to prank friends.

Илон Маск в «женской» версии от Snapchat
Elon Musk and his «female» version from Snapchat

It is not the first time when Snapchat developers demonstrate to the public interesting things. Take even insta-stories, the format that has been created by Snapchat team. Also masks and photos in dialogs, which disappear after 24 hours. All of that Instagram borrowed from the creators of Snapchat. Although, in a way it was not invented by them either. Some time ago, Snapchat redeemed the Looksery app, which was developed in Ukraine. The team of the same app actually made most of those «masks».

Today Snapchat really sets the bar, but it is not the only app that allows you to experiment with your appearance. There are plenty of them, and they all perform different functions – from changing the sex and age to transformation into the anime.

Meitu — transformation into the anime

Chinese app Meitu was launched way back in 2008, but it became popular only in January 2017. The mask of this photo editor increases eyes, blushes cheeks and changes facial proportions. That is how you become an anime character. The main advantage is that the app processes images in real time, so you can try on the effects before taking a photo or  a video.

Basic editor filters are free – but there are also special filters that require a paid subscription. For free you can try on Bunny ears and pretend to be sick: a face blushes, cheeks grow and virtual snot starts pouring.

Meitu - приложение для любителей японской культуры
Meitu — the app for fans of Japanese culture

FaceApp — aging, fake smile and sex change

The developers of FaceApp one of the first resorted to the use of neural networks in creating photo editors. The app is widely known for the opportunity to try on a believable smile, change the sex and look at yourself in old age. In 2017, the social network was full of collages of four photos, which appeared even on television.

Today FaceApp yields to new masks from Snapchat. New filters process images in real time and make men look like women, and women look like men way more realistic. However, FaceApp can still surprise those who just discovered it, because it alters the appearance quite plausibly. We must not forget that  the developers of Snapchat obviously got inspired by this app. Because several years ago, the developers of FaceApp introduced such filters as «sex change» and «aging».

FaceApp - нейросеть, от которой стареешь
FaceApp — neural network that makes you grow old

InkHunter — the virtual try-on of tattoos

InkHunter does not change the appearance, this application’s function is practical. It is recommended to use it before going to the tattoo parlor. With InkHunter you can try on a tattoo: the desired image will be applied to the specified area of the skin. In order to do this, you only need to draw a special sign on your hand or foot — three stripes in the form of a smiley. So the neural network recognizes it.

The app uses augmented reality technology, so the quality of the displayed tattoo is not high enough. The «tattoo» cannot be properly scaled, expanded or zoomed in to really see how the image would look on the skin. Probably the fact is that after the success of the app in 2016, it is no longer being developed.

Фото с меткой для приложения и снимки с примерами татуировок (динозаврик настоящий)
Photos with a label for the app and pictures with examples of tattoos (a dinosaur is real)

FaceTune — the simplified version of Photoshop

And finally, the most important hit in the insta-photography industry — FaceTune. It was developed by the Israeli team Lightricks. This platform has replaced Photoshop for many users. In the photo editor, you can do face tuning, whiten teeth or remove bags under the eyes. In addition, it looks quite natural.

Even the free version of FaceTune amazes with its list of features. For instance, you can «narrow» the shape of the face and highlight the cheekbones, or paint it  in any color. The app does not apply filters or «masks», but it provides tools: you need to apply the desired effects with a brush and try not to overdo it.

FaceTune - любимое приложение всех insta-блогеров
FaceTune is the favorite app of all insta bloggers

The app simplified the work on improving the appearance so much that the media started discussions. On the one hand, FaceTune is suitable for those who cannot use Photoshop, on the other — it makes it too easy to hide flaws, which makes natural beauty a rarity.