Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes


One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.

How to break into journalism

Куда берут с дипломом журналиста? Этот вопрос звучит как крик души

Reading time 7 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!



The answer is simple and merciless: only diploma will not practically take anywhere. The top of your ability – an opening for a call centre operator, press officer or copywriter.

the First seven tips – most, in my opinion, is basic and universal for every budding journalist. Maybe someone will disagree with me, but in my case it worked. Hope will be useful to you.

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Experience more valuable than education

No journalism will not teach the craft of the journalist. Unfortunately, no matter how diligently you studied at the University, in the best case you will get a good theoretical base for the overall development. Without applied skills with one diploma you nobody wants you, because your value as a specialist is negligible. Still have to go all the way from Intern to the position you are applying for. Therefore, the sooner you’re on that path join, the higher the chance before graduation to get a job dreams. The faculty of journalism of the good that leaves plenty of time for work, so don’t wait for last year – get a internship now. And it is better to choose the direction that is closer to you and where you plan to work.

The grab all

We are not talking about the legwork for the coffee and the functions of the courier. Here I try to distinguish for yourself where you openly use, and carry out a course of the young fighter. But if you are loaded on business, do not shy. Rest only when you really need to rest. Do not neglect any opportunity to prove themselves and show how much you mean for this work. And, of course, use every chance to learn something new or improve your skills. If you send the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader. To tell a story about an interesting event can be a lot, but the “create an event” out of the blue only a real journalist.

If you send for the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader
If in your twenties a time to send at a boring press conference, invent, how to make it interesting for the viewer or reader

The practice, Practice and more practice

To learn how to ride a bike, you need to sit on the bike. Want to learn how to write articles – write articles. If you ever do write for myself, keep a blog, as if you write for publication, where you want to work. If you have friends among experienced and competent journalists, ask them to read and edit these publications. If you have no such people urgently get them. A journalist without the right people – no.
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Be aware

No, do not have to know everything about everything, but have a broad Outlook, the journalist is obliged. If you already have a specific area in which you want to specialize, – follow the news in this sphere. If you got to illuminate the subject in which you are the expert – do not be lazy to spend a couple of hours on the study of “materiel” and history. In addition, the more you know, the less likely that you will be lost in the event of a spontaneous interview. Imagine that you suddenly appeared on the buffet with little available to journalists person: Michel Platini, woody Allen, Anton Siluanov – select your option. If you know of recent events, will always be ready to ask the speaker questions without prior preparation.
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Learn from others

Read, watch, listen to reports on their topics. Be alert to what they liked, what made them especially interesting, and where you missed a whole paragraph. Analyze, from any interview, you learned something new, and which turned out to be quite banal and predictable. Try to feel what the authors of the reports were really on the scene, and what was written in press releases.

whatever you write, always think, what's interesting let your audience
whatever you write, always think, what’s interesting let your audience

Tell stories

What happened? Why do you talk about it? What you want to convey? As a rule, any story is easier to tell in a specific character. However, with specific techniques to become better acquainted in the process. Most importantly – learn to see all over no information, and history.
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just chill out

No matter to whom you are writing for a newspaper or for TV coverage – do not wrap the artistic and graphic techniques. Means of expression is good in moderation, better with them to gleaning than to touch. Try to write as if telling something to his friends – of course, printed language. Not zagromozhdaet weighty syntax, don’t kill the text kantselyarizmami. Keep it simple.

In the next Chapter I will talk more about television, about how to combine work with studies and other Hobbies, and how I achieved your dream job.

Leo plus Leo

Россиянин Роман Бурцев готов доказать своё родство с Ди Каприо

Reading time 2 minutes

the Photo: Komsomolskaya Pravda

Double Leonardo DiCaprio thirty-year-old Russian Roman Burtsev has expressed readiness to undergo a DNA test to prove a direct relationship with Bursevich DiCaprio.

The last film involving the world’s superkara the Novel did not like implausible, explains a double, but the game “relative” of the novel as a whole estimated at “Oscar”, which was ready in some way to help.

He nominated for the award makes no secret of its Russian roots: the story was such that after the October revolution, grandmother of the future six-time nominee for “Oscar” was taken by his parents to Germany. For a long time she lived in West Germany where she met her future husband William in 1955, the year they both emigrated to the United States.

In 2010 at the “Tiger summit” in conversation with Vladimir Putin, Leonardo said that despite the departure from Russia at an early age my grandmother still spoke Russian. Moreover, the actor’s grandfather was also Russian, it turns out that the actor is half Russian.

Burtsev, as you know, not the first double DiCaprio: last year a “clone” Leo was the 21-year-old bartender from Sweden, but he has received such massive attention.