Seven revelations of businessmen

Чего ждать, когда открываешь собственное дело

Reading time 9 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!


People start a business, to change the world. As a rule, they have a brilliant idea, a team of associates, some capital action plan, and another set of stereotypes that represents the life of the entrepreneur. After the first collision with the harsh reality of past hopes and illusions is not a trace remains. We have learned what does not expect entrepreneurs opening their own business.

1. Launching the project  almost a quarter of the way

Yuri Lifshitz, co-founder of coworking center "Coverage"
Yuri Lifshitz, co-founder of coworking center “Coverage”

When you start, it seems that the main challenges will be completed with the launch of the project. Hell stop and start will take more or less normal life. But it was not there. “The launch of the project – about a quarter of the way, –says Yury Lifshits, co-founder of coworking center” Coverage”. – We have come to the point where service or product created is the first customers is a complete operating activities. At the start it seemed that the goal is achieved, it is time to give free rein to rest. In fact – this is only the first stage. Now begins the main work: optimization of processes, active advertising, improving the quality of services, the expansion of business scope, scale. “Unjustified expectations due to the fact that start-up businesses often exaggerate the value of the product, underestimating the complexity and the importance of marketing. “Before customers realize the value of your product, they want to use it and talk about it to your friends, take a long time” – warns Purnima Vidzhayashankar, CEO BizeeBee.

2. It turns out that in the world are not enough people

Gabriel Levy, CEO Dnevnik.ru
Gabriel Levy, CEO Dnevnik.ru

When you look at the world through the eyes of management, it seems that the interest of vacancies is much less than the decent people. When you become an entrepreneur, the world turns. “Find a responsible, professional employee – a rather trivial task,” – says Gabriel Levy, CEO Dnevnik.ru. In addition, a startup or small company operating in turbulent conditions, to get a good manager is particularly difficult. “Most people want to work for a stable job where the salary is growing, – says Alexander Kim, founder of travel-projects www.sptnik.com and sashatravel.ru. –We do not have a strong culture to take and create something new.”

3. Everything is going according to plan

Max Litmus, the creator of the resource Planeta.ru
Max Litmus, the creator of the resource Planeta.ru

Starting a business, an entrepreneur, as a rule, has a plan, which he intends to strictly follow. During the first months, it is clear that it can be hung in a frame on the wall for interior decoration – no other use of it. Reality is too unpredictable – important time to regroup and learn to act according to circumstances. “A series of minor and seemingly inefficient accidents could lead to a global solution that would never have occurred to me without these small but very important nuances, – says Max Litmus, the creator of the resource Planeta.ru . – You just do not think that I’m going to the esoteric. But I am increasingly convinced that there are no coincidences. Now I pay attention to every detail, which is regarded as a portal to a parallel reality, and not as a cog in a careful business process mechanism.”

4. Accounting takes half of life

Vyacheslav Semenchuk, founder My-Apps.com
Vyacheslav Semenchuk, founder My-Apps.com

Few people starting a business to deal with accounting. And few who are preparing to the fact that most of the time will take a nasty little different routine, and not the great achievements. “My Web Studio was the first business – tells Vyacheslav Semenchuk, founder of My-Apps.com. – It is an online business, but very quickly we realized that it was not some mythical way of earnings, and the usual variety of classic business, just with a new class of services. It requires the company, accounting, customer communications, document management and other “joys.” All these processes require a lot of time, and, in fact, the very professional work often took less than half of it.”

5. Buy – it is difficult

When you have no money to start difficult. But when they are, life, in fact, too, “no sugar”. Spend them is not easy. “Purchases were much more complex issue than I imagined – admits Yury Lifshits. – The choice of the contractor by the logo or roller takes a long time. Microphones, pumps for toilets, projector, chairs… The first purchases were frequently passing, had to re-allocate budgets and make a second, more informed choices decisions. The desire to save is often counterproductive.”

6. If the goods are sold, it does not mean that you will get the money

Most do not want to bother with the problems of receivables on the way to great achievements. However, defaults and empty account – this is the reality with which the entrepreneur has to face in the very beginning. Soon after picture of the world is changing: it is clear that all must all, no one no one is paying in time: so life works. “Delays in payments for small businesses are critical because there is no financial cushion, – says Vyacheslav Semenchuk. – Creating a small business, you need to be prepared for the non-payment and deception on the part of customers. It should be mentally prepared not to get their “salary” for the current month, as there is no employer, but only you as an entrepreneur. At the start it is very difficult.”

7. A lot of work – is not a panacea

Co-founder Allan Branch LessAccounting
Co-founder Allan Branch LessAccounting

Startups are cultured work wear. It is believed that to make your company, not ditching when this all his life, is simply impossible. But co-founder LessAccounting Allan Branch once realized that this path leads nowhere. “We have worked with my partner more than eighty hours a week instead of the usual forty – he admits. – When we have brought ourselves to the point of combustion, we realized that the work twice longer means to promote your company to twice as fast. Upon additional forty hours it was always not as productive as the first forty. Now, knowing that in the affairs of the business and work is always endless, at four o’clock in the afternoon we turn off their computers and go home to rest.”

Five ways to promote the brand in the regions

Лучшие цитаты из выступления руководителя PR «Райффайзенбанка»

Reading time 5 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!


PR in Russian regions – the puzzle, the solution of which is worthy of the Nobel Prize. After that, from the point of view of companies and marketers would be to free PR, in the opinion of the owners of regional newspapers should be advertising on the price paid.

Anastasia Maximova, Head of PR «Raiffeisenbank»
Anastasia Maximova, Head of PR «Raiffeisenbank»

– In regions very little journalists – says Anastasia Maximova, Head of PR “Raiffeisenbank”. – Usually, the city is a journalist who writes about the economy, and it works in all media, where there is a strip of Finance and Economics. If we take, for example, Yaroslavl, there are three media and on them two journalists. That’s all the press event. “In his master class “Non-standard and low cost solutions PR actions” Gallery Hyundai Anastasia Maximova told as advertised not for money, when everything around just for the money. We present five of the best quotes from the speech.

Bring in the big city man

“Our senior managers from Moscow to give the largest regional newspapers exclusive interviews. Sometimes you can do this by telephone or even by post. The regional publications almost never a federal speakers. If the company is large, the media according to the interview to put free if it contains unique information for this edition. This year, we’ve got almost all the major regional centers to release an interview with our Chairman of the Board.”

Organize an online conference

“We spend on your site an online conference that moderating themselves. We send announcements, questions, engage media partners. They publish in his texts and announcements about us, and we place their logo on the website. Thus, at every conference, we invite about thirty partners from the regions. Conference topics are radically different. Mortgages – the most popular, because it is of interest to all.”

Find a regional partner

“We have a car loan partners. We agreed with the two regional motor shows that test their new machines will be the director of our branches. Test drive – this is a standard article for the media about the new parameters of the machine. And we are pleased: the photo in the article and director gently, beautifully mentioned bank. From all that we do, this is my favorite activity.”

Make still something compelling

“It is possible and standard holidays (red calendar days) to conduct creatively. For example, in Voronezh, we are one of the events held business adventure in the style of Chicago 30s. Employees of the branches looking for a bottle of whiskey. All were dressed like Chicago gangsters turned out fun. At this event we invited journalists, but just told them not to wait for any publications, and on the contrary, please accept our invitation as an informal. Nevertheless, the three publications came out, but they were not dedicated to the quest, and the results of the branches in Voronezh. We became good friends.”

Organize a good conference

“This year, we held a press day for all business journalists in southern Russia. We arrived fifty journalists from four cities: Krasnodar, Rostov-on-Don, Sochi and Novorossiysk. Is not only local speakers of these cities, but also the status of our experts from Moscow. For example, macro-analyst talked about the economy in Russia. We also invited the curator of the corporate business in the region, to talk about the small and medium business. As a result, we came out 79 free publications. The number of requests from journalists in the bank for the next month tripled. The growth of publications, not related to this event, rose twice”.

Blue on white

Гжельские реалии от Алексея Михайловича до наших дней

Reading time 29 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

the World famous blue and white porcelains are doing here in Sochi. The astonishing story of the survival of the fishery after its collapse in the 1990s.

Gzhel, Egorievsk highway, Russia
an hour and a Half on the Egorievsk highway from Moscow along the villages and construction markets – and we’re here. More precisely, somewhere in the right location: “Gzhel Bush” is a 27 villages and towns in the Ramenskoye district, which are engaged in this craft for centuries. “Capital”, the Central village of the whole Bush Gzhel and Rechitsa, towns Novokharitonovo and the Insulator, where the main production is concentrated. Smaller, but not less important, the village Turygino and Bahteeva.

Between the extreme points “Gzhel Bush”
the village of Gzhel and the village Kuzyaevo – 11 kilometers.

Even traveling alone, and not in the tour group, it is easy to understand that you are in the right place. After the sign “Gzhel” on the right and left of the highway numerous signs “brand Gzhel”, “true Gzhel”, “authentic Gzhel products”, and even makeshift stalls along the road.

Most of the shops within the Soviet buildings. Private master bring the product to the store, then you get a percentage of sales.


the

By definition

Gzhel is Russian folk craft ceramics with a distinctive blue-and-white painting. The village of Gzhel is indicated in the first spiritual letter of Ivan Kalita, and the fishing is about the same age – about seven hundred.

In retail stores the products looks better and better, there are products for every taste, even honey – gold, for example. But without exception, the sellers assure that their painting is genuine.

Fact

Traditional Gzhel – blue-white. the Current gamma is due to the influence of the Delft blue and the fact that after the great Patriotic war it was decided to restore it blue-white cobalt-painted.

Clay jug. The beginning of the XIX century, the Village Gzhel
crock. The beginning of the XIX century, the Village Gzhel

word Association Game

Before you can understand what is authentic Gzhel, and whether it is at all, try to determine how much plagiarism is historically inherent in our field.

At Gzhel porcelain often find similarities c Chinese and Dutch Delft porcelain. Local artisans call blue-and-white motifs from the middle Kingdom “Chinese”, the same definition is used by them to refer to the Chinese counterfeiting “under Gzhel”, which today make up more competition to the originals.

Blue-and-white motifs used in Chinese porcelain dynasty
Ming (1368 – 1644) and Qing (1644-1912). For them characteristic of traditional Chinese image: a dragon, a symbol of good beginning of the Chinese people, landscape motifs, images of pagodas and plot of the story.

Decorative porcelain plate
Decorative porcelain plate “bird of Paradise”. Delft, the Netherlands

The birth and flourishing Delft blue – XVII century. These processes coincided with the rise of Maritime trade in the Netherlands. Dutch master imitated Chinese designs and were decorated with products of local landscapes, biblical scenes, and floral arrangements.

 

The main production was tiles for walls and furnaces. Delft porcelain were brought to Russia by Peter the great, along with the fashion for all things European and, in particular, Dutch ovens and walls with blue and white tiles in large quantity can be seen in many palaces: the Menshikov in St. Petersburg or the Palace of Peter the great in Tallinn. In the faience factory Grebenshchikova in 1724, began to copy Delft painting. In Europe, on the contrary, its popularity began to steadily decline.

 

Gzhel porcelain adopted the blue-and-white pattern under the influence of the Dutch, and before that in local painting dominated by green, yellow, brown tones, the very same clay for porcelain in Gzhel found earlier than in Delft. It turns out: Chinese gamma spawned Delft, which in turn arrived in Russia and was born Gzhel in the usual form.

Yesterday

[svt-event title=”seventeenth century” date=”” class=”svt-cd-green” ] Gzhel is the Pharmaceutical order of the Tsar Alexei Mikhailovich [/svt-event]

[svt-event title=”the eighteenth century” date=”” class=”svt-cd-red” ] M. V. Lomonosov writes: “Scarcely has the earth’s most pure and without adulteration where in the world, which chemists call virgin, is between the clays used for porcelain, Gzhel what we have…” Gzhel is recognized as a center of art ceramics [/svt-event]

[svt-event title=”1810″ date=”” class=”svt-cd-green” ] IMG_3755Founded the first major porcelain factory of M. S. Kuznetsov in the village of Novo-Kharitonovo[/svt-event]

[svt-event title=”1830-1840″ date=”” class=”svt-cd-red” ] the heyday of the industrial production. Gzhel is a leading manufacturer of tavern dishes. In specialist circles Russian Gzhel is the name of a Staffordshire – the name of the largest ceramic center of England[/svt-event]

[svt-event title=”From the end of 50-ies of the XIX century” date=”” class=”svt-cd-blue” ] the Gradual decline of Handicrafts, they can not compete with factory industry. By the end of the XIX century crafts actually cease to exist[/svt-event]

[svt-event title=”20 years of the twentieth century” date=”” class=”svt-cd-yellow” ] IMG_3757Work individual pottery workshops, be a cooperative farm, for example, “Forward, ceramics” (toys made of red clay, painted on enamel)[/svt-event]

[svt-event title=”1925″ date=”” class=”svt-cd-green” ] IMG_3756Founded the artel of Artistic ceramics (porcelain figurines, utensils, clay toys)[/svt-event]

[svt-event title=”1944-1945″ date=”” class=”svt-cd-red” ] the Beginning of the revival of Gzhel craft. Come in Gzhel art historian A. B. Saltykov and the painter N. I. Bessarabova[/svt-event]

[svt-event title=”1970″ date=”” class=”svt-cd-red” ] the Beginning of the heyday of the “Association Gzhel”, the only manufacturing factory of Gzhel products in the USSR[/svt-event]

[svt-event title=”1980-1990-ies.” date=”” class=”svt-cd-red” ] IMG_3748the Golden age of Gzhel. The company produces thousands of famous teacups, samovars, sets, Kvasnikov and intricate small plastic[/svt-event]

[svt-event title=”the End of the 1990s” date=”” class=”svt-cd-blue” ] the Decline of primary production, the resale of “Association Gzhel”. Most of the staff go out of production and open their private workshops or small factories – began a period of private production Gzhel[/svt-event]

there is Hardly any earth’s most pure and without adulteration where in the world, which chemists call virgin, is between the clays used for porcelain, Gzhel what we have…
— M. V. Lomonosov

the

Made in USSR

– All the foreigners bought it as Souvenirs, recalls the Love Kochetkova, in the 1970s and ‘ 80s, the local school teacher. – Many parents of my students were working on the “Association “Gzhel”. They walked us to the production, showing famous Gzhel.

What is Gzhel in the Soviet Union today do not understand someone who has not lived in the era of total deficit. Buy products in Gzhel Gzhel was simply impossible, and ordinary people could only dream about it – the horses were not included in retail sales. But enterprising locals have found a loophole – secretly took out worthless products that was able to hide from destruction. In the era of the iron Standards of the slightest air bubble, just not the enamel – and the product must be broken. So gradually began to gather a collection of gifts of pupils and incidental purchases, which now occupies an entire room in the house. However, a collection of Amateur – compilation logic on the principle of “like/dislike”. Here’s the characters, here is a gift for my husband anniversary. Among the Souvenirs of endless cups-spoons – a true masterpiece of authorship by recognized masters of Tatiana Sergeevna Dunashova and Sergey Alekhin.

I like that the dishes are written, who the author is, the people themselves have perpetuated, – says Lyubov. – Horses are everywhere, literally.
We digging the garden, from a vase found some remnants. Washed part glued from fragments, which have turned out something like a jar. This yellow painted small pieces – so this is an ancient painting!”.

Today

In the Gzhel region, were not only the factories of Gzhel, from local clay made ceramic flower pots, tiles for fireplaces. Today, however, survived only Gzhel porcelain production.

layout of Gzhel production

map

Association “Gzhel”

the Heyday of Gzhel manufacture in the country occurred in 1980-1990-e

The thing is – frames: one at the head of the “Association “Gzhel” stood Viktor Loginov, an effective Manager and a great specialist. Legend has it that the couple Gorbachev, once examined some farm in the Ramenskoye district, who appeared there Loginov gave a luxurious service. Since then, the Association has regularly appeared benefits and orders, ranks, and private shops.

In the 1990s, new machines were installed, the moulding line, began to revive forgotten in the XIX century majolica until the early 2000s, all this is not liquidated, the new owners of the plant.

Loved the horses and Naina Yeltsin, which contributed to the promotion of products abroad. The Association had its offices throughout Europe.
In one of them, in Germany for a long time and has worked Tatyana Loginova, the widow of the Director General now – the guide on “Association Gzhel”.

From the former glory and greatness is almost nothing left. Summer, on trips to Association comes a rare privately owned, mainly by families. Sometimes tourists bring suburban sanatoriums and health camps.

Go into the factory building via the security entrance hall reminiscent of the Soviet sanatorium or summer camp. A middle-aged man, the father, tries to strike up a conversation, asks: “where is the town of Gzhel? That drove – and did not see!”. Tatiana says that this city on the map no, you can not look, there is the village of Gzhel and “Gzhel Bush”.

Tatyana works in the “Association Gzhel” since 1971 – have you seen him “and in sorrow and in joy”. She was the main artist for seven years worked in Germany – in the representation, organized exhibitions of stone throughout Europe. Now leads tours.

In the factory Museum Tatyana tells a long story, as a dynamically developing production in the Soviet years, was created as a system of Gzhel education: school – College – University – factory. Warm nostalgia – not only for a bygone “Golden era”, but her husband, with whom together built an Empire of Gzhel in Russia and abroad, from the Empire of today is not gone.

Went to watch a production. The first thing that strikes you is the silence, echoing and dreary.

“Previously, everything worked, built-in a big way. Fully scenic shop, all the ovens were working. Was 2500, now 120. Very much production was reduced,” – says Tatiana.

Photograph of people working on the enterprise is extremely difficult: they are almost there.

After the sale of the plant producing three times changed owners.
Saves potential. “He still kept afloat, and it would already have collapsed everything,” says Tatiana. – The repair was long gone, no heating, the water through again, and what happens next is unclear”.

The artists who worked on the Union, went to other industries, the benefit of those formed a lot in the 90s. Many have already died, and the youth on the production comes: “do Not come to us, housing is not built, pay a penny, is paid with a delay of 8-9 months.
The artists nothing at all – they are in free flight. There is an order – they are paid, there is no order – do not pay”. Projects, new models of drawings lately, not created at all.

Expert

Gzhel pattern at first glance seems similar –
blue flowers on a white background. But it is not so, what we see in the halls of the Museum “Association Gzhel”, which presents works of art toys, and kitchenware masters of the Soviet time. Each of them turns out to be his own unique style that cannot be confused with another author.

It is almost the same to know than differs from Manet, Monet, only in Sochi:

Наталия Бессарабова

Если узор простой – в основном, цветочный – мазки крупные, ярко-синие, это Наталия Бессарабова. Именно она после Великой Отечественной войны приехала сюда восстанавливать промысел. Ее работы – первые в истории современной гжели.

Людмила Азарова

Если изделия сложные по форме и выполнены в основном темно-синей краской, мелкими мазками, а узор очень тонкий – это работа Людмилы Азаровой. В 1960-е гг. рисунок Азаровой определял весь облик гжели, она повлияла на многих современных мастеров.

Татьяна Дунашова

Если изделие не существует в одиночку – только в группе – и все разрисовано сеточкой, это Татьяна Дунашова.

Юрий Гаранин

Маленькие игрушки-фигурки, расписанные до мельчайших деталей – почерк Юрия Гаранина, специалиста по «малой пластике»
Trend

Gzhel patterns is the source of inspiration not only of porcelain, but also for fashion designers.

Star Gzhel

1990s became a watershed

While the horses were at the peak of glory thanks to the rapid take-off “Enterprises,” began the co-operative movement and like mushrooms after a rain began to appear private enterprise. With enterprises began to carry the materials, shapes, left and staff. New private factories were yesterday’s shop in the neighbouring villages and towns. So, the plant “Insulator” (now “Gzhel porcelain factory”), organized a workshop for the production of porcelain tableware, porcelain began to be manufactured in the workshops of the “Galaxy” and the cooperative “Blue Russia”, where in Soviet times was done on cardboard.

Their production of “Star stone” in the renovated buildings of local garages SMU-5 opened Yuri Scripal and Sergey Alekhin. Now the process is managed by their wives, Tatiana Skripel and Galina Alekhina.

They Gzhel fishery all his life. Shakespeare, here and nowhere else to work. Tatiana was born in the nearby village, have worked 12 years on “Association Gzhel” designer. The task was monotonous and not at all creative, you could sit all day and look for that lost cover. “It’s exciting for me to work with people and products,” says Tatyana Sergeevna.

We talk in the kitchen, a small production, this time carefully looking employee and asked: “Tatyana Sergeevna, why are you hiding from us?”. You need to be everywhere at once, the “Star” runs only about thirty people.

“Head everyone should be able to do confirms my idea Galina Konstantinovna. – At any time, people can get sick, not come to work. A production is a flywheel that won’t stop”.

When in the 1990s the neighboring production was in decline, Alyokhin opened a private Studio at home – the husband of Galina, Sergei, was an artist. The house was large, some of the rooms were empty – a bit saved up, bought a slip (soft porcelain mass approx. ed.), glaze, ordered from artists shape, hired girls-painters and began to engage China. So he worked until 2000, I wanted to enlarge the production, decided to join the team “Stars of Gzhel”.

During a conversation Galina nervously looks around today, “put the stove” – launch of the product in the first firing, it is necessary to follow the process. A minute ago Galina ran from one stove to another, dropped the plates and cups in the muddy white solution (as it turned out later – in the frosting), I barely managed to stop her.

“And what you wanted to do? Always wanted to work with porcelain?”, –ask. “I dreamed of becoming an architect, – says Galina Konstantinovna. The question suddenly distracting beyond my “Gzhel” interest. – Dad was a Builder, it was really interesting, I wanted to plan at home. Still this feeling of the lack of fulfilment I was sitting – didn’t work out”.

Gzhel is a big black hole that’s sucking. No one working on the production of a man who would do such a thing is not loved, but dreams often, this place is really buries, people live according to the principle of “where was born there and handy”.

Today, the “Star of stone” two shop No. 1, experimental, “Workshop of Alekhine”, which produces a range of luxury and refined product, and # 2 – “Shop STS” (Scribal Tatiana Sergeevna) with the products accessible to the average buyer. The main feature of the “Star of stone” – thin porcelain. In the production of large quantities of such porcelain is impossible – it would break or when moving or when sending.

In General, work ordinary laws of the market, buyers “distributed enterprise.” Resellers gain product in different industries and sent to Ekaterinburg to Makhachkala from Moscow to Kamchatka to Yakutsk in Russia and abroad. “50% of production orders, – says Tatiana Sergeevna. – We go via the Internet, according to rumors, in stores. Arriving at the store, look at the product and ask where this product. Our products are everywhere, even Putin.

— Our products are everywhere, even in Putin — Tatiana Skripel

 

Figure
the Annual market volume of Gzhel products is just over 200 million rubles, individual farmers, craftsmen add to the income of 40-50 million rubles annually.

The cheapest and high quality Gzhel can be purchased only on site. As long as the product travels from Sochi to Moscow, its cost grows at 700-850 rubles.
the

Original

Despite the high quality of products, skill of the authors, the production is private, and therefore there is no uniform quality control. Asked whether it is possible to consider this crockery, toys, authentic Gzhel, which all come here?

– This question was relevant initially, – Tatyana Sergeevna. – Clay, glaze, cobalt, all the same, the recipe is the same. Training school masters of Gzhel ceramic technical school (now College GSU). Therefore, to distinguish between Gzhel’, which is released in the “Association Gzhel” and in neighbouring enterprises, it is impossible. But where do underground, in the garage, no quality no. There are Amateurs, they only earn money.

– Gradation clear to spend very difficult – says Tatiana Sivova, Deputy chief of the painter of “Gzhel porcelain factory”. Nobody cracoviae another, every company produces its product with its paintings. We are all different from each other are different, each with its own buyer. Sometimes, I am to explain what is fake and what is not. Yes, it is impossible now to explain it! You will come to the shop and choose what you like. We release products and top grade, and low grade, the extras – but the painting is still manual. It’s still – Gzhel.

Nevertheless, a number of features that distinguish a genuine painting from a fake, there is still:

cup

Ceramics is not only about porcelain. Historically, that modern horses are primarily porcelain, it is the most durable and easy to use. All of the Gzhel clay-Budenovskogo field “baked” and majolica and pollutans (technically it is nedians – a porous crock, at least a high firing temperature, this was done only in Sochi), porcelain, and only in the XIX century began to make porcelain.

Majolica is a product of a colored pottery clay with a thick and porous shard covered with white enamel (color a dull glaze) and painted on the wet surface. In Europe, majolica served decorative purposes, and in the Gzhel produced necessary in the daily life of dishes: plates, dinner sets, mugs, jugs.

Products from pottery have a dense fine-pored crock (usually white), covered with transparent or dull (opaque) glaze. For the manufacture of faience used the same materials as for the production of porcelain (changing only the ratio of components), and similar technology (differences in the mode of firing).

Small production and private workshops today can afford unprecedented in the USSR luxury – in addition to the standard, classic blue and white tableware, to revive color painting and more – to make products not only from China but also from majolica.
the

Gzhel porcelain factory

the

three years after the opening of the “Star of stone”, in 2003, was created one more enterprise – “Gzhel porcelain factory”.

Outwardly, the largest and rich in plant looks, but like all others, very unpredictable.

Its CEO became the head of the former shop of the plant “Insulator” Peter Sivov. The formal “Gzhel porcelain factory” is not even created and “restored”: the current Gzhel – last factory Kuznetsov – traces its history to 1818. Gradually the plant became the largest among the local industries.

For her Gzhel – in the truest sense of the word a family affair. Great-grandfather technologist, husband, Director of the plant. She works in a factory as a painter and is fond of majolica is almost forgotten today, the technology of production of ceramics, which revive artisans, local enthusiasts.

In 1929, the production was transferred to “the Moscow insulator factory”, where together with the insulators in Soviet times, managed to secretly produce consumer goods – dishes with simple Gzhel painting.

Today, the plant has the status of a folk art that provides certain benefits if the product is artistic councils at all levels, it does not pay VAT, plus subsidies at 80% certified products but and inconvenience. There are unspoken “limits of decency”: the company can not afford to “fall to Chinese”, says Tatiana – to produce only what the customer wants, small Souvenirs, for example. By the way, the legendary “Association Gzhel” recently deprived of the status of folk crafts.

the Process

 

Fact
manufacturing time from start to warehouse the product take up 100 times.

Studio Gzhel

Young our production is not interested, says Tatiana Skripel (“Star of stone”). They could come, but we do not take them – the old have your period to work out.

But young artists into the factories and do not seek: apparently, came the new era of private masters working with piece goods to order. Artist Dmitry Konovalov, Professor of design in Gzhel Institute and College, came to Gzhel from Kolomna: “I graduated from the University, spent two years in restoration – wanted to restore the temples. Then it was closer to the sculpture, looking where to enter – like in Architecture and sculpture in Moscow, but it was expensive – parents could never have afforded this. Come to Gzhel”.

First Dima was working on itself, has now decided to organize a creative group of students and graduates of our University. The room under the shop, which previously housed a dining room rented from the “Association Gzhel”.

– “Old” we are, however, not immediately accepted, but is already beginning to quietly accept, – says Dmitry while through the deserted corridors we go into the Studio “Studio painting”. Inside is a mini – factory with machine tools, the Soviet party for painters, caricatures on the walls. Feel the atmosphere of low-budget youth Studio at a glance workshop can be taken as the Cabinet club.

“I have done here is the case gpsmodule plant – grinding machine, with which you can do the vase” – proudly shows Dima.

I like it here, there, and in the morning go. Usually at the stage of molding the product is not show, but will show you. Ilya Muromets will be a shield and shield watch. Here is the watch – not completed, “the farm” is called. The girl – Annie, my girl name is Annie, here with her and sculpted.

I barely have time to examine everything that shows the wizard. Notice that the finished products are almost no – solid form, thrown cups, plates, saucers, neraspisannyy raw meals.

In Moscow, Dima likes to travel, says, “the atmosphere is annoying”, though sister and parents live there.

Ideas Dima has a lot of ambition even more. The plan is to do lighting “like Tiffany’s”: “We are about a year here now at the stage of development. Here at Mastowska porcelain factory Studio, Mason – there is a youth who does some creative things. As well, and then there is “old” that traditional products do, and there we are.”

I want a modern twist, in a modern design are certain to do stuff. Here at “Tiffany” lampshades made of colored glass are collected, and the bottom they have metal – I will have to go porcelain.

“Pomegranate” Dima and his crew are preparing for an exhibition of ceramics Gzhel. In this form they are already experimenting – combine traditional porcelain base and add “bones” grenade glass. Dima says our incredulous smiles, caused by the dissonance of Napoleon’s plans and his shirts with Mickey mouse, and explains:

– I want to attract guys who are finishing College and looking for a place where to go on a single plant, on the other – and want to do something of their own. I want to create a…cooperative. There is no “sit, write!”, “and you sit and pee!”, to this was not. We participate in exhibitions and sell our products. Here I am and artist, and technologist, and the guys in front of me. Girls paint my products, we consulted. If I don’t have ideas, they have carried out their orders and earn.

One life cycle is over, Gzhel again passed into private hands. For whom the future: for plants or artisan will know tomorrow. Most importantly – saved lives and craft, known for centuries all over the world.

noroot

Georgy Rozov: “It was painfully difficult, but convincing interesting!”

Как начал заниматься фотографией, как поступал в МГУ, и многое другое

Reading time 14 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Photographer, journalist, author of several books on photographic art Georgy Rozov shared his story.

Maria Grebneva, first course, Bachelor’s program “Mediacommunications”: Did you do a child a photo, drawing or other creative work?

Georgy Rozov: There have been attempts to paint watercolors in 14 years, but I ran into something that no one in the family could not understand why buy such expensive paint. Saving for breakfast, I had saved some money, bought honey watercolors. Not knowing what you need to breed and watercolor on wet paint, I painted as paint gouache. And it somehow died down quickly. There were bad brush and paint, I did not like it, the paper was poor and a loose, often warped.

At school I was fond of literature, and even wrote essays in verse.

MG .: Who influenced your decision to take a photo?

GR .: My father was an avid amateur photographer, he liked to repeat the scenes of “Spark”. Images were obtained clearly ogonkovskogo level, but for him it was fine, if everything drastically, if the black dot on the spot, if all the juicy, then he walked pleased with himself. He was a technician, engineer, test cars in the profession. Technique photos he did with great pleasure. He liked the way this piece of paper is shown. He showed me, and I remember how the manifestation process. By itself, the process of the soul of the fuse, but the artistic side of photography passed.

At school, she taught Russian language and literature, Nina Sviridova (editor’s note:. A well-known photographer of the second half of the XX century.). It was our homeroom teacher, it has led to all sorts of tours and filmed there. Photos even partially preserved. In terms of sensationalism it was even some student work. I even now I look and wonder that such a talented person such nonsense shot. And then she left the school, but thanks to her, I became interested in literature and writing poetry.

MG .: When you first realized took the camera in his hands?

GR .: When I returned from the army, he saw a new “Zenit E” father of the camera table. Pretty primitive contraption, but then it was better not. On it she was put on a telephoto lens “Tair-11”, at the time a striking, because it was very small depth of field. I took this thing, looked at her flowers on the window and realized that it was very interesting. I ran out into the street and began to shoot the sun reflected in the different subjects. In the very first day, I made 10 pieces of photos, where the sun through a leaf in the hole lurks, as the sun is reflected in a puddle through the leaves. And then a friend of mine, who was older than me, took my pictures and said that will carry them to the photo contest at his institute, and there were people with experience of 10-15 years. He took and anonymously put this series, it was called: “I see the sun.” I grabbed the first place. And from that moment I did not part with cameras.

Georgy Rozov. Sharko shower
Georgy Rozov. Sharko shower

MG:. When and how did you write your first text ?

GR:. I began to write once he came out of the army: he went and collected the announcements, one of these tasks was to write a preview for the transmission of Lenin. I was assigned to go to Karanovic (editor’s note:. Russian actor, director and screenwriter) and make rasshifrovochku. It just thrown into the water, poplyvesh – availest not poplyvesh – do not need anyone. Then, because there was no Internet, and discover who is quickly Karanovic I could not, I have no one taught us how to prepare for an interview. He came up to him and got into some other medium of his farmhouse, then I saw Svetlov, I learned it from newspaper pictures, and then realized that he was in the Writers’ House.

I’m calling on the door Karanovic, an elderly man opens. He acknowledges that about him do not know anything, then he climbed up on the shelf and took out the encyclopaedia Bi-bi-si on the world cinema, was opened, and there is the letter “K” two pages on Karanovic, and 15 films that he created.

In between the films deal with nothing, and he wrote the script for the transmission of Lenin on the radio. I do not like to use direct speech of Lenin, so to create a script based on documents and letters, read these tests different actors. The result was an interesting documentary series, which gladly listened.

He told me everything, I listened, wrote something down. Came home, a tremendous promptly inserted text, and then cleaned and cut, brought to the editor, there read it and said: “Well, go, we have to cut it, go enjoy yourself!”. Two weeks later I received a 9 rubles, at that time it was a lot of money for me.

MG:. As you begin to work without education journalist, had come to the decision to go to university ?

GR:. I have never in life no diploma did not ask any photographic or journalistic. It is not a piece of paper, and in education really is. Can you do – you will be working. I come from a technical family, and I obviously did not have enough human knowledge. When I started writing, I felt it.

First he tried to enter the university at the History Faculty. But I did not have three points in English. I handed over to the English trio, and needed a very high pass rate, because there were 20 people in the place.

Shortly before the fourth year exams I had almost given up: just about the baby is born, and I obviously did not get without a university preparatory courses have at me, and there is no money. I went to the aunt from English and told her straight out that I have no money, and want so much, asked her to help prepare. She agreed: “All right, come to my house.” I went to her home they had a little girl who drummed on the piano. And I began to take off.

The next time you come with ready-made pictures – how to pay. Photos turned out well, very much. Her husband looked at them and said, “Look, you forgot this history department? You’re a born journalist, not only writing, but also shoot brilliant! “. He convinced me, I tried to apply for journalism and was the first time.

Georgy Rozov. Genre pictures

MG:. Have you had any difficult cases, when it was impossible to make good pictures?

GR:. the photographer has the concept of “resistance of the material.” “Material” – these are the people with whom you work, circumstances, location and lighting. There are a variety of circumstances that interfere with the photographer. Suppose the motion train schedule does not coincide with the event for which you are in a hurry, but must somehow be there on time, but the train is not coming. What do you want, then do it, but be on time, because the photographer has to be at the right time in the right place. Sometimes the weather is bad and you need to shoot it, too, “the resistance of the material.” But the photographer has to come out on top, it should not come empty. Blood from his nose, and the picture should be.

MG:. Have you had a difficult situation where only your own knowledge helped you make a good shot ?

GR:. With Zhirinovsky story was: you have to shoot him, and he at the meeting. I was taken to his office, I put the light. The guard asked if I two minutes is enough. I said that’s enough. He waited fifteen minutes, then flew Zhirinovsky, all sweaty, sits down and says, “Let’s shoot!”. He quickly combed his hair, straightened his shirt and did the right person. I once clicked, and he fled, and it was the band picture for the magazine. If I did not know how to shoot portraits if not immediately delivered light, if he did not have the right person, and I would not have time to hit, then I would have a photo with a crooked face.

MG:. Do you have any stories like that you’re proud ?

GR:. I was very pleased with himself, when he began to engage in advertising, because I went to a whole period of discoveries of all kinds. To discover things that before did not know about the pictures. We had to somehow be creative and invent something.

It was such a story: the Japanese arrived in Russia and announced a tender for the construction of a huge hotel complex, where it was necessary to create a large cooling system “climate control”, a common air conditioning to the entire building, which purifies the air and creates the desired temperature. They needed a company that will assemble it all. And one of our firms competing for the order, seriously fought for him. Order has been around for a million dollars, at that time a lot of money, it was 15-20 years ago. Competitors were much more than twenty. Then arranged the exhibition, where there were stands of these companies.

He came to me a young guy, who was hired as a PR-manager of this office, and offered to make a promotional photo. I went to the company and it became clear that they were going to shoot, and it looks like this thing. They said that there is a similar setup in another place, and we need to go there, shoot it. It was located on the first and second floor of an industrial building, the different parts of it were located in each room. How do I take off? Firstly, it is a small room, there is a dark and ugly!

I went home, scratched his head for two days, and then came to him and asked him to put me to the warehouse, where there were new components to the Japanese system. In stock had a lot of shiny tubes, all brand new polished squiggles, all this I took a deep car, drove home and started playing with it. I started to take pictures, and to highlight how they get some kind of snake. So it’s the name of this series – “zmeyuku”.

From what I have been made nasnimal Way photos for advertising booklet. At the same time, interestingly, at the same time with me in secret, they were given the order large advertising firm, and they have developed a concept of the advertising booklet, but the company chose my concept band with pictures. We did booklet and stands and got this huge order. Then I was offered three thousand dollars or a car «Toyota». I left them in the car, and then she told me his wife had saved lives, when we got into a serious car accident.

MG:. as the emergence of digital photography effect on your life ?

GR:. radically and enthusiastically, that is, with gusto! It was so hard at first because all the programs were in English, and to them I was not engaged, it seemed to me that it is absolutely empty pastime. And when I suddenly leaned english photoshop, I started poking around with a dictionary to translate every line, every word. It was painfully difficult, but intoxicatingly interesting!

I got suddenly such opportunities, which could not even dream of, because about 15 years old color photo had been torn away from the photographer. Photographer only pressed the button and getting ready photos. He had to accept the fact that issued a “black box.” You do not like it, you realize that there are little green men, trash, and even if you go to the lab, especially any that you can not influence. Then you were not the owner, an artist, you just had a “punchers on the button.” I was always terribly enraged.

Suddenly you become the owner of the image! You begin to be an artist in the present. You are the creator from the beginning to the end, affect the image when you shoot and when it is processed. I’m 16 hours did not get out of the computer.

Georgy Rozov. Portraits

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes


One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.

How to break into journalism

Куда берут с дипломом журналиста? Этот вопрос звучит как крик души

Reading time 7 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!



The answer is simple and merciless: only diploma will not practically take anywhere. The top of your ability – an opening for a call centre operator, press officer or copywriter.

the First seven tips – most, in my opinion, is basic and universal for every budding journalist. Maybe someone will disagree with me, but in my case it worked. Hope will be useful to you.

the

Experience more valuable than education

No journalism will not teach the craft of the journalist. Unfortunately, no matter how diligently you studied at the University, in the best case you will get a good theoretical base for the overall development. Without applied skills with one diploma you nobody wants you, because your value as a specialist is negligible. Still have to go all the way from Intern to the position you are applying for. Therefore, the sooner you’re on that path join, the higher the chance before graduation to get a job dreams. The faculty of journalism of the good that leaves plenty of time for work, so don’t wait for last year – get a internship now. And it is better to choose the direction that is closer to you and where you plan to work.

The grab all

We are not talking about the legwork for the coffee and the functions of the courier. Here I try to distinguish for yourself where you openly use, and carry out a course of the young fighter. But if you are loaded on business, do not shy. Rest only when you really need to rest. Do not neglect any opportunity to prove themselves and show how much you mean for this work. And, of course, use every chance to learn something new or improve your skills. If you send the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader. To tell a story about an interesting event can be a lot, but the “create an event” out of the blue only a real journalist.

If you send for the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader
If in your twenties a time to send at a boring press conference, invent, how to make it interesting for the viewer or reader

The practice, Practice and more practice

To learn how to ride a bike, you need to sit on the bike. Want to learn how to write articles – write articles. If you ever do write for myself, keep a blog, as if you write for publication, where you want to work. If you have friends among experienced and competent journalists, ask them to read and edit these publications. If you have no such people urgently get them. A journalist without the right people – no.
the

Be aware

No, do not have to know everything about everything, but have a broad Outlook, the journalist is obliged. If you already have a specific area in which you want to specialize, – follow the news in this sphere. If you got to illuminate the subject in which you are the expert – do not be lazy to spend a couple of hours on the study of “materiel” and history. In addition, the more you know, the less likely that you will be lost in the event of a spontaneous interview. Imagine that you suddenly appeared on the buffet with little available to journalists person: Michel Platini, woody Allen, Anton Siluanov – select your option. If you know of recent events, will always be ready to ask the speaker questions without prior preparation.
the

Learn from others

Read, watch, listen to reports on their topics. Be alert to what they liked, what made them especially interesting, and where you missed a whole paragraph. Analyze, from any interview, you learned something new, and which turned out to be quite banal and predictable. Try to feel what the authors of the reports were really on the scene, and what was written in press releases.

whatever you write, always think, what's interesting let your audience
whatever you write, always think, what’s interesting let your audience

Tell stories

What happened? Why do you talk about it? What you want to convey? As a rule, any story is easier to tell in a specific character. However, with specific techniques to become better acquainted in the process. Most importantly – learn to see all over no information, and history.
the

just chill out

No matter to whom you are writing for a newspaper or for TV coverage – do not wrap the artistic and graphic techniques. Means of expression is good in moderation, better with them to gleaning than to touch. Try to write as if telling something to his friends – of course, printed language. Not zagromozhdaet weighty syntax, don’t kill the text kantselyarizmami. Keep it simple.

In the next Chapter I will talk more about television, about how to combine work with studies and other Hobbies, and how I achieved your dream job.

Leo plus Leo

Россиянин Роман Бурцев готов доказать своё родство с Ди Каприо

Reading time 2 minutes

the Photo: Komsomolskaya Pravda

Double Leonardo DiCaprio thirty-year-old Russian Roman Burtsev has expressed readiness to undergo a DNA test to prove a direct relationship with Bursevich DiCaprio.

The last film involving the world’s superkara the Novel did not like implausible, explains a double, but the game “relative” of the novel as a whole estimated at “Oscar”, which was ready in some way to help.

He nominated for the award makes no secret of its Russian roots: the story was such that after the October revolution, grandmother of the future six-time nominee for “Oscar” was taken by his parents to Germany. For a long time she lived in West Germany where she met her future husband William in 1955, the year they both emigrated to the United States.

In 2010 at the “Tiger summit” in conversation with Vladimir Putin, Leonardo said that despite the departure from Russia at an early age my grandmother still spoke Russian. Moreover, the actor’s grandfather was also Russian, it turns out that the actor is half Russian.

Burtsev, as you know, not the first double DiCaprio: last year a “clone” Leo was the 21-year-old bartender from Sweden, but he has received such massive attention.