Georgy Rozov: “It was painfully difficult, but convincing interesting!”

Как начал заниматься фотографией, как поступал в МГУ, и многое другое

Reading time 14 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Photographer, journalist, author of several books on photographic art Georgy Rozov shared his story.

Maria Grebneva, first course, Bachelor’s program “Mediacommunications”: Did you do a child a photo, drawing or other creative work?

Georgy Rozov: There have been attempts to paint watercolors in 14 years, but I ran into something that no one in the family could not understand why buy such expensive paint. Saving for breakfast, I had saved some money, bought honey watercolors. Not knowing what you need to breed and watercolor on wet paint, I painted as paint gouache. And it somehow died down quickly. There were bad brush and paint, I did not like it, the paper was poor and a loose, often warped.

At school I was fond of literature, and even wrote essays in verse.

MG .: Who influenced your decision to take a photo?

GR .: My father was an avid amateur photographer, he liked to repeat the scenes of “Spark”. Images were obtained clearly ogonkovskogo level, but for him it was fine, if everything drastically, if the black dot on the spot, if all the juicy, then he walked pleased with himself. He was a technician, engineer, test cars in the profession. Technique photos he did with great pleasure. He liked the way this piece of paper is shown. He showed me, and I remember how the manifestation process. By itself, the process of the soul of the fuse, but the artistic side of photography passed.

At school, she taught Russian language and literature, Nina Sviridova (editor’s note:. A well-known photographer of the second half of the XX century.). It was our homeroom teacher, it has led to all sorts of tours and filmed there. Photos even partially preserved. In terms of sensationalism it was even some student work. I even now I look and wonder that such a talented person such nonsense shot. And then she left the school, but thanks to her, I became interested in literature and writing poetry.

MG .: When you first realized took the camera in his hands?

GR .: When I returned from the army, he saw a new “Zenit E” father of the camera table. Pretty primitive contraption, but then it was better not. On it she was put on a telephoto lens “Tair-11”, at the time a striking, because it was very small depth of field. I took this thing, looked at her flowers on the window and realized that it was very interesting. I ran out into the street and began to shoot the sun reflected in the different subjects. In the very first day, I made 10 pieces of photos, where the sun through a leaf in the hole lurks, as the sun is reflected in a puddle through the leaves. And then a friend of mine, who was older than me, took my pictures and said that will carry them to the photo contest at his institute, and there were people with experience of 10-15 years. He took and anonymously put this series, it was called: “I see the sun.” I grabbed the first place. And from that moment I did not part with cameras.

Georgy Rozov. Sharko shower
Georgy Rozov. Sharko shower

MG:. When and how did you write your first text ?

GR:. I began to write once he came out of the army: he went and collected the announcements, one of these tasks was to write a preview for the transmission of Lenin. I was assigned to go to Karanovic (editor’s note:. Russian actor, director and screenwriter) and make rasshifrovochku. It just thrown into the water, poplyvesh – availest not poplyvesh – do not need anyone. Then, because there was no Internet, and discover who is quickly Karanovic I could not, I have no one taught us how to prepare for an interview. He came up to him and got into some other medium of his farmhouse, then I saw Svetlov, I learned it from newspaper pictures, and then realized that he was in the Writers’ House.

I’m calling on the door Karanovic, an elderly man opens. He acknowledges that about him do not know anything, then he climbed up on the shelf and took out the encyclopaedia Bi-bi-si on the world cinema, was opened, and there is the letter “K” two pages on Karanovic, and 15 films that he created.

In between the films deal with nothing, and he wrote the script for the transmission of Lenin on the radio. I do not like to use direct speech of Lenin, so to create a script based on documents and letters, read these tests different actors. The result was an interesting documentary series, which gladly listened.

He told me everything, I listened, wrote something down. Came home, a tremendous promptly inserted text, and then cleaned and cut, brought to the editor, there read it and said: “Well, go, we have to cut it, go enjoy yourself!”. Two weeks later I received a 9 rubles, at that time it was a lot of money for me.

MG:. As you begin to work without education journalist, had come to the decision to go to university ?

GR:. I have never in life no diploma did not ask any photographic or journalistic. It is not a piece of paper, and in education really is. Can you do – you will be working. I come from a technical family, and I obviously did not have enough human knowledge. When I started writing, I felt it.

First he tried to enter the university at the History Faculty. But I did not have three points in English. I handed over to the English trio, and needed a very high pass rate, because there were 20 people in the place.

Shortly before the fourth year exams I had almost given up: just about the baby is born, and I obviously did not get without a university preparatory courses have at me, and there is no money. I went to the aunt from English and told her straight out that I have no money, and want so much, asked her to help prepare. She agreed: “All right, come to my house.” I went to her home they had a little girl who drummed on the piano. And I began to take off.

The next time you come with ready-made pictures – how to pay. Photos turned out well, very much. Her husband looked at them and said, “Look, you forgot this history department? You’re a born journalist, not only writing, but also shoot brilliant! “. He convinced me, I tried to apply for journalism and was the first time.

Georgy Rozov. Genre pictures

MG:. Have you had any difficult cases, when it was impossible to make good pictures?

GR:. the photographer has the concept of “resistance of the material.” “Material” – these are the people with whom you work, circumstances, location and lighting. There are a variety of circumstances that interfere with the photographer. Suppose the motion train schedule does not coincide with the event for which you are in a hurry, but must somehow be there on time, but the train is not coming. What do you want, then do it, but be on time, because the photographer has to be at the right time in the right place. Sometimes the weather is bad and you need to shoot it, too, “the resistance of the material.” But the photographer has to come out on top, it should not come empty. Blood from his nose, and the picture should be.

MG:. Have you had a difficult situation where only your own knowledge helped you make a good shot ?

GR:. With Zhirinovsky story was: you have to shoot him, and he at the meeting. I was taken to his office, I put the light. The guard asked if I two minutes is enough. I said that’s enough. He waited fifteen minutes, then flew Zhirinovsky, all sweaty, sits down and says, “Let’s shoot!”. He quickly combed his hair, straightened his shirt and did the right person. I once clicked, and he fled, and it was the band picture for the magazine. If I did not know how to shoot portraits if not immediately delivered light, if he did not have the right person, and I would not have time to hit, then I would have a photo with a crooked face.

MG:. Do you have any stories like that you’re proud ?

GR:. I was very pleased with himself, when he began to engage in advertising, because I went to a whole period of discoveries of all kinds. To discover things that before did not know about the pictures. We had to somehow be creative and invent something.

It was such a story: the Japanese arrived in Russia and announced a tender for the construction of a huge hotel complex, where it was necessary to create a large cooling system “climate control”, a common air conditioning to the entire building, which purifies the air and creates the desired temperature. They needed a company that will assemble it all. And one of our firms competing for the order, seriously fought for him. Order has been around for a million dollars, at that time a lot of money, it was 15-20 years ago. Competitors were much more than twenty. Then arranged the exhibition, where there were stands of these companies.

He came to me a young guy, who was hired as a PR-manager of this office, and offered to make a promotional photo. I went to the company and it became clear that they were going to shoot, and it looks like this thing. They said that there is a similar setup in another place, and we need to go there, shoot it. It was located on the first and second floor of an industrial building, the different parts of it were located in each room. How do I take off? Firstly, it is a small room, there is a dark and ugly!

I went home, scratched his head for two days, and then came to him and asked him to put me to the warehouse, where there were new components to the Japanese system. In stock had a lot of shiny tubes, all brand new polished squiggles, all this I took a deep car, drove home and started playing with it. I started to take pictures, and to highlight how they get some kind of snake. So it’s the name of this series – “zmeyuku”.

From what I have been made nasnimal Way photos for advertising booklet. At the same time, interestingly, at the same time with me in secret, they were given the order large advertising firm, and they have developed a concept of the advertising booklet, but the company chose my concept band with pictures. We did booklet and stands and got this huge order. Then I was offered three thousand dollars or a car «Toyota». I left them in the car, and then she told me his wife had saved lives, when we got into a serious car accident.

MG:. as the emergence of digital photography effect on your life ?

GR:. radically and enthusiastically, that is, with gusto! It was so hard at first because all the programs were in English, and to them I was not engaged, it seemed to me that it is absolutely empty pastime. And when I suddenly leaned english photoshop, I started poking around with a dictionary to translate every line, every word. It was painfully difficult, but intoxicatingly interesting!

I got suddenly such opportunities, which could not even dream of, because about 15 years old color photo had been torn away from the photographer. Photographer only pressed the button and getting ready photos. He had to accept the fact that issued a “black box.” You do not like it, you realize that there are little green men, trash, and even if you go to the lab, especially any that you can not influence. Then you were not the owner, an artist, you just had a “punchers on the button.” I was always terribly enraged.

Suddenly you become the owner of the image! You begin to be an artist in the present. You are the creator from the beginning to the end, affect the image when you shoot and when it is processed. I’m 16 hours did not get out of the computer.

Georgy Rozov. Portraits

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes


One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.

How to break into journalism

Куда берут с дипломом журналиста? Этот вопрос звучит как крик души

Reading time 7 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!



The answer is simple and merciless: only diploma will not practically take anywhere. The top of your ability – an opening for a call centre operator, press officer or copywriter.

the First seven tips – most, in my opinion, is basic and universal for every budding journalist. Maybe someone will disagree with me, but in my case it worked. Hope will be useful to you.

the

Experience more valuable than education

No journalism will not teach the craft of the journalist. Unfortunately, no matter how diligently you studied at the University, in the best case you will get a good theoretical base for the overall development. Without applied skills with one diploma you nobody wants you, because your value as a specialist is negligible. Still have to go all the way from Intern to the position you are applying for. Therefore, the sooner you’re on that path join, the higher the chance before graduation to get a job dreams. The faculty of journalism of the good that leaves plenty of time for work, so don’t wait for last year – get a internship now. And it is better to choose the direction that is closer to you and where you plan to work.

The grab all

We are not talking about the legwork for the coffee and the functions of the courier. Here I try to distinguish for yourself where you openly use, and carry out a course of the young fighter. But if you are loaded on business, do not shy. Rest only when you really need to rest. Do not neglect any opportunity to prove themselves and show how much you mean for this work. And, of course, use every chance to learn something new or improve your skills. If you send the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader. To tell a story about an interesting event can be a lot, but the “create an event” out of the blue only a real journalist.

If you send for the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader
If in your twenties a time to send at a boring press conference, invent, how to make it interesting for the viewer or reader

The practice, Practice and more practice

To learn how to ride a bike, you need to sit on the bike. Want to learn how to write articles – write articles. If you ever do write for myself, keep a blog, as if you write for publication, where you want to work. If you have friends among experienced and competent journalists, ask them to read and edit these publications. If you have no such people urgently get them. A journalist without the right people – no.
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Be aware

No, do not have to know everything about everything, but have a broad Outlook, the journalist is obliged. If you already have a specific area in which you want to specialize, – follow the news in this sphere. If you got to illuminate the subject in which you are the expert – do not be lazy to spend a couple of hours on the study of “materiel” and history. In addition, the more you know, the less likely that you will be lost in the event of a spontaneous interview. Imagine that you suddenly appeared on the buffet with little available to journalists person: Michel Platini, woody Allen, Anton Siluanov – select your option. If you know of recent events, will always be ready to ask the speaker questions without prior preparation.
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Learn from others

Read, watch, listen to reports on their topics. Be alert to what they liked, what made them especially interesting, and where you missed a whole paragraph. Analyze, from any interview, you learned something new, and which turned out to be quite banal and predictable. Try to feel what the authors of the reports were really on the scene, and what was written in press releases.

whatever you write, always think, what's interesting let your audience
whatever you write, always think, what’s interesting let your audience

Tell stories

What happened? Why do you talk about it? What you want to convey? As a rule, any story is easier to tell in a specific character. However, with specific techniques to become better acquainted in the process. Most importantly – learn to see all over no information, and history.
the

just chill out

No matter to whom you are writing for a newspaper or for TV coverage – do not wrap the artistic and graphic techniques. Means of expression is good in moderation, better with them to gleaning than to touch. Try to write as if telling something to his friends – of course, printed language. Not zagromozhdaet weighty syntax, don’t kill the text kantselyarizmami. Keep it simple.

In the next Chapter I will talk more about television, about how to combine work with studies and other Hobbies, and how I achieved your dream job.

Leo plus Leo

Россиянин Роман Бурцев готов доказать своё родство с Ди Каприо

Reading time 2 minutes

the Photo: Komsomolskaya Pravda

Double Leonardo DiCaprio thirty-year-old Russian Roman Burtsev has expressed readiness to undergo a DNA test to prove a direct relationship with Bursevich DiCaprio.

The last film involving the world’s superkara the Novel did not like implausible, explains a double, but the game “relative” of the novel as a whole estimated at “Oscar”, which was ready in some way to help.

He nominated for the award makes no secret of its Russian roots: the story was such that after the October revolution, grandmother of the future six-time nominee for “Oscar” was taken by his parents to Germany. For a long time she lived in West Germany where she met her future husband William in 1955, the year they both emigrated to the United States.

In 2010 at the “Tiger summit” in conversation with Vladimir Putin, Leonardo said that despite the departure from Russia at an early age my grandmother still spoke Russian. Moreover, the actor’s grandfather was also Russian, it turns out that the actor is half Russian.

Burtsev, as you know, not the first double DiCaprio: last year a “clone” Leo was the 21-year-old bartender from Sweden, but he has received such massive attention.