Sleep is not for wimps: five alternative modes

Учёные расходятся во мнениях относительно пользы полифазного сна

Reading time 7 minutes

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The average person wakes about 25 years of his life. This figure is really appalling, not surprisingly, many claim today, that life is too short to waste it on sleep. In place of the usual 6-8-hour night’s sleep come custom cycles, in which the total duration of sleep is reduced, and wakefulness is increased to 20–22 hours. If you’re a workaholic, creative person or you just do not have enough for their cases to 24 hours in a day, it is worth trying to adjust to one of the alternate sleep mode. There is a possibility that it will suit you, as once approached by Leonardo da Vinci, Napoleon, Margaret Thatcher, Winston Churchill and Pёtru I.

Superman cycle (Leonardo da Vinci)
Twenty minutes of sleep after waking every four hours.

On this laid sleep cycle six times a day, the total amount per day is two hours. “Superman” mode is considered very effective, since people in such a rhythm feel more healthy, full of strength and energy, a well as see vivid dreams. However, if you miss at least one twenty-minute sleep, then the energy will be replaced by exhaustion and apathy.

Thirty minutes of sleep after every six hours of wakefulness.

This cycle also includes two hours of sleep on the condition that you need to rest four times a day. Bucky Fuller, founder of the regime two years lived by these rules and, as he himself said, had never felt such a surge of strength. After the experiment, the doctor did not find him any diseases and have recognized that such an extreme sleep did not affect his health. I end this practice Fuller at the request of his wife, which did not suit their different modes. And while working to find time to sleep strictly required hours are not so simple.

Average cycle
Three hours sleep at night and one hour day (three times for twenty minutes).


According to the mode of “the common man” is important to have a long sleep for up to three hours and three short of twenty minutes. It is important that after a relatively long night’s sleep, a short rest took place at regular intervals. For example, from midnight to three o’clock in the morning you sleep, then alternate the five o’clock wake with a twenty-minute break in a dream. This cycle is considered the most flexible of the alternative, because it is easily customizable for his regime. Pass one of the naps should not affect health.

Five hours of sleep during the night and 20, 60 or 90 minutes in the afternoon.

This biphasic cycle is the most common modes of polyphase. It is the most practical and easy to learn, the cycle requires 5.3 to 6.5 hours of sleep a day. Many studies have shown that such a dream in many respects better than monophasic as the person has the ability to break twice a day, and so it becomes more alert, productive, less prone to stress and mood swings. “Siesta” mode is recommended for students, especially in preparation for the session.

Salvador Dali Mode

Famous artists managed to sleep a minimum amount of time, as he put himself on the floor near a metal tray, a hand in the hanging bed, pinched a spoon. Thus, as soon as the Salvador Dali fell asleep, the spoon clattered hits the tray, and he would wake up from this. Artist relaxed and rested in this period of time, but at the same time, not scattered, then a new strength to return to work. A similar method was used in ancient times of Alexander the Great, but he was holding a large rock, which thundered about the copper basin and wake the commander.

According to doctors


Before the regime change, listen to the words of Matt Bianchi, director of the sleep disorders clinic at Massachusetts: “Every body is different. One person can come polyphase form of sleep, and the other as a result of such an experiment can fall asleep at the wheel and crashed into a pole. ” In modern science, opinions about alternative sleep cycles diverge: some scientists believe that human health requires one night’s sleep seven to nine hours, while others argue that REM sleep is much more effective because it helps to improve memory and restores the brain. The third group of doctors recommends listen to your body, to monitor the status depending on what time you went to bed and slept a lot. Maybe you can bring your own regime that correlated with your lifestyle.

If you do decide to experiment with the transition to polyphasic sleep cycle, it should be when you have a few free weeks to adapt. Think about how your new schedule will be linked to work or school. And of course do not forget about your loved ones, try to avoid conflicts on this ground, a compromise together.

Five ways to promote the brand in the regions

Лучшие цитаты из выступления руководителя PR «Райффайзенбанка»

Reading time 5 minutes

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PR in Russian regions – the puzzle, the solution of which is worthy of the Nobel Prize. After that, from the point of view of companies and marketers would be to free PR, in the opinion of the owners of regional newspapers should be advertising on the price paid.

Anastasia Maximova, Head of PR «Raiffeisenbank»
Anastasia Maximova, Head of PR «Raiffeisenbank»

– In regions very little journalists – says Anastasia Maximova, Head of PR “Raiffeisenbank”. – Usually, the city is a journalist who writes about the economy, and it works in all media, where there is a strip of Finance and Economics. If we take, for example, Yaroslavl, there are three media and on them two journalists. That’s all the press event. “In his master class “Non-standard and low cost solutions PR actions” Gallery Hyundai Anastasia Maximova told as advertised not for money, when everything around just for the money. We present five of the best quotes from the speech.

Bring in the big city man

“Our senior managers from Moscow to give the largest regional newspapers exclusive interviews. Sometimes you can do this by telephone or even by post. The regional publications almost never a federal speakers. If the company is large, the media according to the interview to put free if it contains unique information for this edition. This year, we’ve got almost all the major regional centers to release an interview with our Chairman of the Board.”

Organize an online conference

“We spend on your site an online conference that moderating themselves. We send announcements, questions, engage media partners. They publish in his texts and announcements about us, and we place their logo on the website. Thus, at every conference, we invite about thirty partners from the regions. Conference topics are radically different. Mortgages – the most popular, because it is of interest to all.”

Find a regional partner

“We have a car loan partners. We agreed with the two regional motor shows that test their new machines will be the director of our branches. Test drive – this is a standard article for the media about the new parameters of the machine. And we are pleased: the photo in the article and director gently, beautifully mentioned bank. From all that we do, this is my favorite activity.”

Make still something compelling

“It is possible and standard holidays (red calendar days) to conduct creatively. For example, in Voronezh, we are one of the events held business adventure in the style of Chicago 30s. Employees of the branches looking for a bottle of whiskey. All were dressed like Chicago gangsters turned out fun. At this event we invited journalists, but just told them not to wait for any publications, and on the contrary, please accept our invitation as an informal. Nevertheless, the three publications came out, but they were not dedicated to the quest, and the results of the branches in Voronezh. We became good friends.”

Organize a good conference

“This year, we held a press day for all business journalists in southern Russia. We arrived fifty journalists from four cities: Krasnodar, Rostov-on-Don, Sochi and Novorossiysk. Is not only local speakers of these cities, but also the status of our experts from Moscow. For example, macro-analyst talked about the economy in Russia. We also invited the curator of the corporate business in the region, to talk about the small and medium business. As a result, we came out 79 free publications. The number of requests from journalists in the bank for the next month tripled. The growth of publications, not related to this event, rose twice”.

Should we start a business with friends?

Деловой интерес против крепких дружеских отношений

Reading time 7 minutes

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Can I start a business with friends? This eternal question every entrepreneur has to look for the right answer. Although not too much to ask the opinion of those who decided to combine friendship and business and, despite all the fears, he began his work with his comrades. We provide entrepreneurs arguments “for” and “against.”


Yuri Lifshitz, co-founder of coworking center Yuri Lifshitz, co-founder of coworking center “Coverage”: “If you have been familiar with and do projects in the past (eg, the school organized trips), then you know exactly how you will solve the conflict. You have a high level of trust, avoiding micromanagement. Investors clearly prefer teams that have long been working together and have common values. The reason for the failure of startups №1 – a conflict cofounders. The long and positive history of relationships may reduce this risk. Example: co-founders of “Yandex” Arkady Volozh and Ilya Segalovich – classmates at the Republican Physics and Mathematics School of Almaty.”


Gabriel Levy, CEO of “
“Unfortunately, in any” friendly “business, there comes a time when each of the partners have to make a difficult choice between the interests of business and friendly relations. The situation may be different, but the result is usually the same – yesterday’s comrades swear three sheets and, at best, stop communicating, and at worst – have become bitter enemies. In a difficult situation only a few put friendships and relationships over money, power and personal ambitions.”


Richard Reid, the founder of Innocent DrinksRichard Reid, the founder of Innocent Drinks: “I have many warned that business with friends – a very bad idea. But we have proved that it is not. We were close friends before, but now have become even closer. The last 14 years we are working in the same office. We have three common values. We want to succeed, but do not want to sell it for the soul. And always aware that the work – is one thing, and friendship – is another. At work, we do not discuss personal things outside of work, we do not discuss work. We are very lazy. If someone had a big ego, then we may be, and would be disbanded. When a company has become a large, we were forbidden to fly on the same flight. If the plane falls, there will be nobody to lead the company. Of course, we understand that the idea of intelligent. But still we fly-way, because none of us are not interested to stay in business on its own.”


Vyacheslav Semenchuk, CEO My-Apps.comVyacheslav Semenchuk, CEO “If you have friends, then you understand the strong and weak sides of each other? In practice it is not so. Friends, an active and hard-working, business turned in front of the lazy workers in what you have never seen them. Do you trust each other and believe that one you do not throw? In fact, because of the high trust of friends can deceive you for so long that it can not be compared with the usual trick employee. Friends do not have to pay? Once you start working, they focus on all of your money. From my partner and friend, with whom we shared is always 50 to 50, I once heard that he wants 80% of the business (which has already become large) and I the remaining 20%. Then he immediately ceased to be a partner. Friends always help you out in life, is brought to the house drunk and borrow money? In business, this will not wait. Those friends will score a job and tear as possible. And you have to do everything yourself. And to leave with a friend who does not work, we need determination. Because after that in 95% of cases, it ceases to be your friend.”


Max Litmus, the creator of the resource Planeta.ruMax Litmus, the creator of the resource
“I am convinced that to start a business with friends is possible and even necessary. If this is the case in your life, and you invest in it with all my heart, that friends can become a reliable support. This is especially important if you do that no one before you did, and you have a lot of work on the destruction of stereotypes and skeptical statements about the activities of your company. In cases where the coming great moral and material investments, friendship helps keep your internal resources and direct all energy on achieving results. This feeling of fellowship in general an interesting fact, that people are engaged with dedication and faith in a successful enterprise. If the business involves sawing chego-to very valuable and accidentally turned up, or is it a workstation on a large competitive market that has the “special rules”, such as businesses in our country a lot, then it is likely that there may be fast friends stop being friends and generally crap one another injury at the stage of signing the contract.”

Seven revelations of businessmen

Чего ждать, когда открываешь собственное дело

Reading time 9 minutes

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People start a business, to change the world. As a rule, they have a brilliant idea, a team of associates, some capital action plan, and another set of stereotypes that represents the life of the entrepreneur. After the first collision with the harsh reality of past hopes and illusions is not a trace remains. We have learned what does not expect entrepreneurs opening their own business.

1. Launching the project  almost a quarter of the way

Yuri Lifshitz, co-founder of coworking center "Coverage"
Yuri Lifshitz, co-founder of coworking center “Coverage”

When you start, it seems that the main challenges will be completed with the launch of the project. Hell stop and start will take more or less normal life. But it was not there. “The launch of the project – about a quarter of the way, –says Yury Lifshits, co-founder of coworking center” Coverage”. – We have come to the point where service or product created is the first customers is a complete operating activities. At the start it seemed that the goal is achieved, it is time to give free rein to rest. In fact – this is only the first stage. Now begins the main work: optimization of processes, active advertising, improving the quality of services, the expansion of business scope, scale. “Unjustified expectations due to the fact that start-up businesses often exaggerate the value of the product, underestimating the complexity and the importance of marketing. “Before customers realize the value of your product, they want to use it and talk about it to your friends, take a long time” – warns Purnima Vidzhayashankar, CEO BizeeBee.

2. It turns out that in the world are not enough people

Gabriel Levy, CEO
Gabriel Levy, CEO

When you look at the world through the eyes of management, it seems that the interest of vacancies is much less than the decent people. When you become an entrepreneur, the world turns. “Find a responsible, professional employee – a rather trivial task,” – says Gabriel Levy, CEO In addition, a startup or small company operating in turbulent conditions, to get a good manager is particularly difficult. “Most people want to work for a stable job where the salary is growing, – says Alexander Kim, founder of travel-projects and –We do not have a strong culture to take and create something new.”

3. Everything is going according to plan

Max Litmus, the creator of the resource
Max Litmus, the creator of the resource

Starting a business, an entrepreneur, as a rule, has a plan, which he intends to strictly follow. During the first months, it is clear that it can be hung in a frame on the wall for interior decoration – no other use of it. Reality is too unpredictable – important time to regroup and learn to act according to circumstances. “A series of minor and seemingly inefficient accidents could lead to a global solution that would never have occurred to me without these small but very important nuances, – says Max Litmus, the creator of the resource . – You just do not think that I’m going to the esoteric. But I am increasingly convinced that there are no coincidences. Now I pay attention to every detail, which is regarded as a portal to a parallel reality, and not as a cog in a careful business process mechanism.”

4. Accounting takes half of life

Vyacheslav Semenchuk, founder
Vyacheslav Semenchuk, founder

Few people starting a business to deal with accounting. And few who are preparing to the fact that most of the time will take a nasty little different routine, and not the great achievements. “My Web Studio was the first business – tells Vyacheslav Semenchuk, founder of – It is an online business, but very quickly we realized that it was not some mythical way of earnings, and the usual variety of classic business, just with a new class of services. It requires the company, accounting, customer communications, document management and other “joys.” All these processes require a lot of time, and, in fact, the very professional work often took less than half of it.”

5. Buy – it is difficult

When you have no money to start difficult. But when they are, life, in fact, too, “no sugar”. Spend them is not easy. “Purchases were much more complex issue than I imagined – admits Yury Lifshits. – The choice of the contractor by the logo or roller takes a long time. Microphones, pumps for toilets, projector, chairs… The first purchases were frequently passing, had to re-allocate budgets and make a second, more informed choices decisions. The desire to save is often counterproductive.”

6. If the goods are sold, it does not mean that you will get the money

Most do not want to bother with the problems of receivables on the way to great achievements. However, defaults and empty account – this is the reality with which the entrepreneur has to face in the very beginning. Soon after picture of the world is changing: it is clear that all must all, no one no one is paying in time: so life works. “Delays in payments for small businesses are critical because there is no financial cushion, – says Vyacheslav Semenchuk. – Creating a small business, you need to be prepared for the non-payment and deception on the part of customers. It should be mentally prepared not to get their “salary” for the current month, as there is no employer, but only you as an entrepreneur. At the start it is very difficult.”

7. A lot of work – is not a panacea

Co-founder Allan Branch LessAccounting
Co-founder Allan Branch LessAccounting

Startups are cultured work wear. It is believed that to make your company, not ditching when this all his life, is simply impossible. But co-founder LessAccounting Allan Branch once realized that this path leads nowhere. “We have worked with my partner more than eighty hours a week instead of the usual forty – he admits. – When we have brought ourselves to the point of combustion, we realized that the work twice longer means to promote your company to twice as fast. Upon additional forty hours it was always not as productive as the first forty. Now, knowing that in the affairs of the business and work is always endless, at four o’clock in the afternoon we turn off their computers and go home to rest.”

Georgy Rozov: “It was painfully difficult, but convincing interesting!”

Как начал заниматься фотографией, как поступал в МГУ, и многое другое

Reading time 14 minutes

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Photographer, journalist, author of several books on photographic art Georgy Rozov shared his story.

Maria Grebneva, first course, Bachelor’s program “Mediacommunications”: Did you do a child a photo, drawing or other creative work?

Georgy Rozov: There have been attempts to paint watercolors in 14 years, but I ran into something that no one in the family could not understand why buy such expensive paint. Saving for breakfast, I had saved some money, bought honey watercolors. Not knowing what you need to breed and watercolor on wet paint, I painted as paint gouache. And it somehow died down quickly. There were bad brush and paint, I did not like it, the paper was poor and a loose, often warped.

At school I was fond of literature, and even wrote essays in verse.

MG .: Who influenced your decision to take a photo?

GR .: My father was an avid amateur photographer, he liked to repeat the scenes of “Spark”. Images were obtained clearly ogonkovskogo level, but for him it was fine, if everything drastically, if the black dot on the spot, if all the juicy, then he walked pleased with himself. He was a technician, engineer, test cars in the profession. Technique photos he did with great pleasure. He liked the way this piece of paper is shown. He showed me, and I remember how the manifestation process. By itself, the process of the soul of the fuse, but the artistic side of photography passed.

At school, she taught Russian language and literature, Nina Sviridova (editor’s note:. A well-known photographer of the second half of the XX century.). It was our homeroom teacher, it has led to all sorts of tours and filmed there. Photos even partially preserved. In terms of sensationalism it was even some student work. I even now I look and wonder that such a talented person such nonsense shot. And then she left the school, but thanks to her, I became interested in literature and writing poetry.

MG .: When you first realized took the camera in his hands?

GR .: When I returned from the army, he saw a new “Zenit E” father of the camera table. Pretty primitive contraption, but then it was better not. On it she was put on a telephoto lens “Tair-11”, at the time a striking, because it was very small depth of field. I took this thing, looked at her flowers on the window and realized that it was very interesting. I ran out into the street and began to shoot the sun reflected in the different subjects. In the very first day, I made 10 pieces of photos, where the sun through a leaf in the hole lurks, as the sun is reflected in a puddle through the leaves. And then a friend of mine, who was older than me, took my pictures and said that will carry them to the photo contest at his institute, and there were people with experience of 10-15 years. He took and anonymously put this series, it was called: “I see the sun.” I grabbed the first place. And from that moment I did not part with cameras.

Georgy Rozov. Sharko shower
Georgy Rozov. Sharko shower

MG:. When and how did you write your first text ?

GR:. I began to write once he came out of the army: he went and collected the announcements, one of these tasks was to write a preview for the transmission of Lenin. I was assigned to go to Karanovic (editor’s note:. Russian actor, director and screenwriter) and make rasshifrovochku. It just thrown into the water, poplyvesh – availest not poplyvesh – do not need anyone. Then, because there was no Internet, and discover who is quickly Karanovic I could not, I have no one taught us how to prepare for an interview. He came up to him and got into some other medium of his farmhouse, then I saw Svetlov, I learned it from newspaper pictures, and then realized that he was in the Writers’ House.

I’m calling on the door Karanovic, an elderly man opens. He acknowledges that about him do not know anything, then he climbed up on the shelf and took out the encyclopaedia Bi-bi-si on the world cinema, was opened, and there is the letter “K” two pages on Karanovic, and 15 films that he created.

In between the films deal with nothing, and he wrote the script for the transmission of Lenin on the radio. I do not like to use direct speech of Lenin, so to create a script based on documents and letters, read these tests different actors. The result was an interesting documentary series, which gladly listened.

He told me everything, I listened, wrote something down. Came home, a tremendous promptly inserted text, and then cleaned and cut, brought to the editor, there read it and said: “Well, go, we have to cut it, go enjoy yourself!”. Two weeks later I received a 9 rubles, at that time it was a lot of money for me.

MG:. As you begin to work without education journalist, had come to the decision to go to university ?

GR:. I have never in life no diploma did not ask any photographic or journalistic. It is not a piece of paper, and in education really is. Can you do – you will be working. I come from a technical family, and I obviously did not have enough human knowledge. When I started writing, I felt it.

First he tried to enter the university at the History Faculty. But I did not have three points in English. I handed over to the English trio, and needed a very high pass rate, because there were 20 people in the place.

Shortly before the fourth year exams I had almost given up: just about the baby is born, and I obviously did not get without a university preparatory courses have at me, and there is no money. I went to the aunt from English and told her straight out that I have no money, and want so much, asked her to help prepare. She agreed: “All right, come to my house.” I went to her home they had a little girl who drummed on the piano. And I began to take off.

The next time you come with ready-made pictures – how to pay. Photos turned out well, very much. Her husband looked at them and said, “Look, you forgot this history department? You’re a born journalist, not only writing, but also shoot brilliant! “. He convinced me, I tried to apply for journalism and was the first time.

Georgy Rozov. Genre pictures

MG:. Have you had any difficult cases, when it was impossible to make good pictures?

GR:. the photographer has the concept of “resistance of the material.” “Material” – these are the people with whom you work, circumstances, location and lighting. There are a variety of circumstances that interfere with the photographer. Suppose the motion train schedule does not coincide with the event for which you are in a hurry, but must somehow be there on time, but the train is not coming. What do you want, then do it, but be on time, because the photographer has to be at the right time in the right place. Sometimes the weather is bad and you need to shoot it, too, “the resistance of the material.” But the photographer has to come out on top, it should not come empty. Blood from his nose, and the picture should be.

MG:. Have you had a difficult situation where only your own knowledge helped you make a good shot ?

GR:. With Zhirinovsky story was: you have to shoot him, and he at the meeting. I was taken to his office, I put the light. The guard asked if I two minutes is enough. I said that’s enough. He waited fifteen minutes, then flew Zhirinovsky, all sweaty, sits down and says, “Let’s shoot!”. He quickly combed his hair, straightened his shirt and did the right person. I once clicked, and he fled, and it was the band picture for the magazine. If I did not know how to shoot portraits if not immediately delivered light, if he did not have the right person, and I would not have time to hit, then I would have a photo with a crooked face.

MG:. Do you have any stories like that you’re proud ?

GR:. I was very pleased with himself, when he began to engage in advertising, because I went to a whole period of discoveries of all kinds. To discover things that before did not know about the pictures. We had to somehow be creative and invent something.

It was such a story: the Japanese arrived in Russia and announced a tender for the construction of a huge hotel complex, where it was necessary to create a large cooling system “climate control”, a common air conditioning to the entire building, which purifies the air and creates the desired temperature. They needed a company that will assemble it all. And one of our firms competing for the order, seriously fought for him. Order has been around for a million dollars, at that time a lot of money, it was 15-20 years ago. Competitors were much more than twenty. Then arranged the exhibition, where there were stands of these companies.

He came to me a young guy, who was hired as a PR-manager of this office, and offered to make a promotional photo. I went to the company and it became clear that they were going to shoot, and it looks like this thing. They said that there is a similar setup in another place, and we need to go there, shoot it. It was located on the first and second floor of an industrial building, the different parts of it were located in each room. How do I take off? Firstly, it is a small room, there is a dark and ugly!

I went home, scratched his head for two days, and then came to him and asked him to put me to the warehouse, where there were new components to the Japanese system. In stock had a lot of shiny tubes, all brand new polished squiggles, all this I took a deep car, drove home and started playing with it. I started to take pictures, and to highlight how they get some kind of snake. So it’s the name of this series – “zmeyuku”.

From what I have been made nasnimal Way photos for advertising booklet. At the same time, interestingly, at the same time with me in secret, they were given the order large advertising firm, and they have developed a concept of the advertising booklet, but the company chose my concept band with pictures. We did booklet and stands and got this huge order. Then I was offered three thousand dollars or a car «Toyota». I left them in the car, and then she told me his wife had saved lives, when we got into a serious car accident.

MG:. as the emergence of digital photography effect on your life ?

GR:. radically and enthusiastically, that is, with gusto! It was so hard at first because all the programs were in English, and to them I was not engaged, it seemed to me that it is absolutely empty pastime. And when I suddenly leaned english photoshop, I started poking around with a dictionary to translate every line, every word. It was painfully difficult, but intoxicatingly interesting!

I got suddenly such opportunities, which could not even dream of, because about 15 years old color photo had been torn away from the photographer. Photographer only pressed the button and getting ready photos. He had to accept the fact that issued a “black box.” You do not like it, you realize that there are little green men, trash, and even if you go to the lab, especially any that you can not influence. Then you were not the owner, an artist, you just had a “punchers on the button.” I was always terribly enraged.

Suddenly you become the owner of the image! You begin to be an artist in the present. You are the creator from the beginning to the end, affect the image when you shoot and when it is processed. I’m 16 hours did not get out of the computer.

Georgy Rozov. Portraits

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes

One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.

How to break into journalism

Куда берут с дипломом журналиста? Этот вопрос звучит как крик души

Reading time 7 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

The answer is simple and merciless: only diploma will not practically take anywhere. The top of your ability – an opening for a call centre operator, press officer or copywriter.

the First seven tips – most, in my opinion, is basic and universal for every budding journalist. Maybe someone will disagree with me, but in my case it worked. Hope will be useful to you.


Experience more valuable than education

No journalism will not teach the craft of the journalist. Unfortunately, no matter how diligently you studied at the University, in the best case you will get a good theoretical base for the overall development. Without applied skills with one diploma you nobody wants you, because your value as a specialist is negligible. Still have to go all the way from Intern to the position you are applying for. Therefore, the sooner you’re on that path join, the higher the chance before graduation to get a job dreams. The faculty of journalism of the good that leaves plenty of time for work, so don’t wait for last year – get a internship now. And it is better to choose the direction that is closer to you and where you plan to work.

The grab all

We are not talking about the legwork for the coffee and the functions of the courier. Here I try to distinguish for yourself where you openly use, and carry out a course of the young fighter. But if you are loaded on business, do not shy. Rest only when you really need to rest. Do not neglect any opportunity to prove themselves and show how much you mean for this work. And, of course, use every chance to learn something new or improve your skills. If you send the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader. To tell a story about an interesting event can be a lot, but the “create an event” out of the blue only a real journalist.

If you send for the twentieth time at a boring press conference, invent how to make it interesting for the viewer or reader
If in your twenties a time to send at a boring press conference, invent, how to make it interesting for the viewer or reader

The practice, Practice and more practice

To learn how to ride a bike, you need to sit on the bike. Want to learn how to write articles – write articles. If you ever do write for myself, keep a blog, as if you write for publication, where you want to work. If you have friends among experienced and competent journalists, ask them to read and edit these publications. If you have no such people urgently get them. A journalist without the right people – no.

Be aware

No, do not have to know everything about everything, but have a broad Outlook, the journalist is obliged. If you already have a specific area in which you want to specialize, – follow the news in this sphere. If you got to illuminate the subject in which you are the expert – do not be lazy to spend a couple of hours on the study of “materiel” and history. In addition, the more you know, the less likely that you will be lost in the event of a spontaneous interview. Imagine that you suddenly appeared on the buffet with little available to journalists person: Michel Platini, woody Allen, Anton Siluanov – select your option. If you know of recent events, will always be ready to ask the speaker questions without prior preparation.

Learn from others

Read, watch, listen to reports on their topics. Be alert to what they liked, what made them especially interesting, and where you missed a whole paragraph. Analyze, from any interview, you learned something new, and which turned out to be quite banal and predictable. Try to feel what the authors of the reports were really on the scene, and what was written in press releases.

whatever you write, always think, what's interesting let your audience
whatever you write, always think, what’s interesting let your audience

Tell stories

What happened? Why do you talk about it? What you want to convey? As a rule, any story is easier to tell in a specific character. However, with specific techniques to become better acquainted in the process. Most importantly – learn to see all over no information, and history.

just chill out

No matter to whom you are writing for a newspaper or for TV coverage – do not wrap the artistic and graphic techniques. Means of expression is good in moderation, better with them to gleaning than to touch. Try to write as if telling something to his friends – of course, printed language. Not zagromozhdaet weighty syntax, don’t kill the text kantselyarizmami. Keep it simple.

In the next Chapter I will talk more about television, about how to combine work with studies and other Hobbies, and how I achieved your dream job.

Leo plus Leo

Россиянин Роман Бурцев готов доказать своё родство с Ди Каприо

Reading time 2 minutes

the Photo: Komsomolskaya Pravda

Double Leonardo DiCaprio thirty-year-old Russian Roman Burtsev has expressed readiness to undergo a DNA test to prove a direct relationship with Bursevich DiCaprio.

The last film involving the world’s superkara the Novel did not like implausible, explains a double, but the game “relative” of the novel as a whole estimated at “Oscar”, which was ready in some way to help.

He nominated for the award makes no secret of its Russian roots: the story was such that after the October revolution, grandmother of the future six-time nominee for “Oscar” was taken by his parents to Germany. For a long time she lived in West Germany where she met her future husband William in 1955, the year they both emigrated to the United States.

In 2010 at the “Tiger summit” in conversation with Vladimir Putin, Leonardo said that despite the departure from Russia at an early age my grandmother still spoke Russian. Moreover, the actor’s grandfather was also Russian, it turns out that the actor is half Russian.

Burtsev, as you know, not the first double DiCaprio: last year a “clone” Leo was the 21-year-old bartender from Sweden, but he has received such massive attention.