How to be employed in 2030

What skills employers will need in 10 years

Reading time 5 minutes

It is not enough for today’s employers that a programmer knows how to create applications and a translator has a good grasp of texts. Potential employees must have not only professional but also «soft» skills.

Soft skills are supra-professional competences, which help to work more effectively in any sphere. For example, they include the ability to communicate with people and quick learnability. The value of these skills has increased in today’s world, where humanity’s opportunities are increasingly global. You need to adapt to technological changes and communicate with people of different nationalities.

According to Kontakt InterSearch Russia consulting company’s research for Forbes Woman employers already expect soft skills from potential employees. Creators of the  «Atlas of professions» project predict even more significant changes on the labor market.

What is worth getting better at today to be a sought-after specialist in 10 years?

1. Working with people

Communication with people is a skill worth learning

This skill has 3 components::

Multiculturalism and multilingualism. More and more companies are operating in the international market, so employees need to know foreign languages. Knowledge in the specifics of intercultural communication will be a plus.

Representatives of different cultures working together

Customer centricity. It is possible to win the battle with the competitors only if the product is created exactly for the client’s needs. That is why employers appreciate the ability to see the demand and to adjust to it.

Emotional intelligence. Empathy, the ability to feel another person is valued in today’s world. People with these qualities find it easier to find common ground with others, which helps not only in everyday life but also in work.

2. Flexibility

Quick learning curve helps you adapt to the demands of the modern world

Quick learning curve. In today’s world, new technologies often appear and you need to adapt to them in a minimum of time. The needs of the labor market are also changing, so you need to learn new professions quickly.

Working under uncertainty. The year 2020 showed that you can’t always be sure of tomorrow. It is necessary to be able to work here and now, to try to foresee the further development of events and not to be afraid of the unknown.

3. Project Management

Project management is no longer the task of the manager

The strict hierarchical structure of companies is replaced by project groups. Representatives of different professions have to show leadership and take responsibility for leading part of the work.

4. Green thinking

Businesses pollute the environment

Manufacturers of goods are thinking about the impact of their business on the environment. Therefore, modern professionals in any field must understand at a basic level how to reduce harmful emissions and the use of natural resources. In Russia this culture is in its infancy, but in Japan the environmental friendliness of production is already controlled at the legislative level.

To develop soft skills, you can join a discussion club, read books on the topic, watch professionals on TED, or take a course.

«Soft» skills are useful not only in work. In life, we communicate with people, learn, and set goals, each of which can be viewed as a project. Above-the-professional skills will help in these areas of life as well.

Russian sensation

"To the lake" - the most expensive Russian series on Netflix

Reading time 3 minutes

“To the Lake” is a Russian sci-fi thriller series directed by Nika Award nominee Pavel Kostomarov. It was added to the Netflix catalogue in October 2020. The platform bought the series for a record-breaking sum – $1,5 million. The Russian name of the series is “Эпидемия” (Epidemic).

Главный герой сериала
The main character moves to Karelia because of the epidemic

It is based on the novel ‘Vongozero’ by author Yana Vagner. The plot is literally repeating the events of the current pandemic. Life in Moscow has become life-threatening because of the new disease. The main character, accompanied by his family, ex-wife and neighbours, moves to Karelia, to a small island in the middle of a lake.They have a dangerous way to go. Netflix got interested in the series in January, when the pandemic just started.

“To the lake” was ranked the 4-th most watched series in the Netflix rating. Stephen King tweeted about the series: he called it “pretty darn good” and highlighted the excess of snow, cold and vodka in the show. There is even a fan-page of the series on the Internet.

Стивен Кинг написал твит об «Эпидемии»
Stephen King’s tweet

This is not the first time when Netflix wants to buy a project created by Valeriy Fedorovich and Evgeniy Nikishov. In their interview to Meduza producers said that they had already refused to sell their projects to Netflix because the terms weren’t beneficial. At first Netflix wanted to pay for “To the lake” less than the other streaming platform. When the offer was rejected, the company suggested releasing the series with a “Netflix Originals” mark. Products from this category are generally more expensive. After some consideration producers accepted the offer.       

Netflix has already purchased more than 40 Russian cartoons, movies and tv shows. Before “To the lake” was added to the catalogues, the most expensive Russian project on Netflix was “Better than us”. The series cost one million dollars. 

Reading time 6 minutes

Banksy is a British street-artist and a political activist. He is the most famous graffiti artist in the world but works incognito. Banksy’s mysterious personality makes him and his art extremely intriguing and popular: the artist’s works are worth millions of dollars and exhibited by top world galleries. 

Today Banksy’s anonymity has become his unique feature and seems to be a metaphorical part of his image. However, its origin is pretty simple. In Britain there is a law about property damage that protects some city buildings. Drawing graffitis on their walls may entail serious legal sanctions.

A monkey mask and a black shirt – a basiс Banksy’s look

«In the era of the Internet and social media it is hard to hide something. Banksy remains anonymous, and this fact itself is a piece of art. Still, the main factor is the talant, not the artist’s personality. His art is perceived differently by everyone, but the irony, sophistication, and complexity of his works is obvious», — says the founder of street-art festivals Ivan Panteleev to «Kommersant».

1. A girl with a hoop

Someone made a graffiti of a girl spinning a tire-like hoop on a wall of some Nottingham building. This work appeared in October 2020. There was an abandoned bicycle without a tire near the mural. Several days after the graffiti had appeared Banksy posted the picture of this work on his instagram page.This was a confirmation of him being the creator. This place instantly became one of the most popular both for the citizens and tourists.

«Everyone needed such a ray of positivity in these corona times », — Nicola Marshall said to BBC when she came with her son to see the mural.

Cr: BBC
Cr: BBC
2. EU flag without a star

This work is dedicated to inglorious Brexit. The long procedure of leaving the EU caused some backlash in society. The mural shows a worker that is removing one star from the EU flag.

Cr: RBС
Cr: RBС
3. Slave labour

The graffiti was spotted on a wall of a London store in 2012. It shows a little boy bending over a sewing-machine. He is sewing together several British flags. This work is Banksy’s reaction to the news about usage of child labour for souvenirs’ production for 2012 Olympics.

This mural appeared right before the birthday of Elizabeth II. A year later this part of the wall was removed and stolen.

Cr: RIA News
4. Balloon girl

A child with a heart-shaped balloon emerged on a wall of a central London building in 2004. Some believe that the graffiti is a metaphor of hope. Others think that it symbolizes the cruelty of modern society which forces children to grow up yearly and abandon their dreams.

Later Banksy made a copy of his work on a canvas. In October 2018 on the Sotheby’s auction it turned out that the frame had a shredder inside.The canvas self-destructed after it was sold for 1.4 million dollars. This was a projection of the creators’ discontent with the sale of his work.

Cr: Gazeta.ru
5. Kissing coppers

This is one of the most famous and controversial works of the British artist. Banksy portrayed two passionately kissing policemen. He wanted the public to pay attention to the problems of LGBT-community. After time passed, the graffiti turned into a symbol of rebellion. Due to a grand backlash it disappeared: it was covered with black paint by anonymous people.

Cr: bit.ua

Banksy doesn’t reduce himself only to street-art. In 2010 he became a director of the movie “Exit through the gift-shop”, it was nominated for the Oscar. Additionally, several years ago the artist opened an amusement park called “Dismaland”. However, the park had nothing to do with conventional entertainment: it was a platform for modern artists and their works.

«Берлинский пациент» умер от рака

История первого в мире человека, победившего ВИЧ

Reading time 2 minutes

Тимоти Рэй Браун, известный как «Берлинский пациент», умер 29 сентября после продолжительной борьбы с лейкозом. Ему было 54. Об этом сообщил его партнер на странице в Фейсбуке.

Тимоти Браун учился в университете Берлина, когда врачи поставили мужчине диагноз ВИЧ. Отсюда и пошло прозвище «Берлинский пациент». Затем у Брауна обнаружили лейкоз — заболевание кроветворной системы. Геро Хюттер, лечащий врач Тимоти, предложил пересадить пациенту костный мозг донора с иммунитетом к ВИЧ-инфекции. Иммунитет возникает, когда у человека отсутствует поверхностный лимфоцитарный белок CCR5.

Геро Хюттер и Тимоти Браун
Геро Хюттер и Тимоти Браун

При попадании в организм вирус старается проникнуть в лимфоциты — иммунные кровяные клетки. Для этого белок вируса должен связаться с двумя белковыми рецепторами лимфоцитов, один из которых — CCR5. Некоторые люди обладают с рождения генной мутацией. Она останавливает синтез CCR5.

В 2007 врачи первый раз провели пациенту трансплантацию костного мозга. Она не была полностью успешной: ВИЧ не определялся в организме, но рак продолжал развиваться. Вскоре процедуру повторили, и на этот раз наступила ремиссия. Оба раза биологический материал брали у одного донора.

Браун со своей собакой по имени Джек
Браун со своей собакой по имени Джек

В 2008 на Международной конференции по борьбе со СПИДом о выздоровлении Тимоти узнали все. История Брауна вызвала скептицизм в научном сообществе. Некоторые исследователи хотели самостоятельно протестировать кровь на наличие инфекции, так как не доверяли результатам. Были и те, кто считал полное выздоровление невозможным: у пациента мог случиться рецидив. Несмотря на громкие заявления прессы о лекарстве от ВИЧ, трансплантация стволовых клеток не используется для борьбы с вирусом. Операции сложные и рискованные: доноры с иммунитетом встречаются очень редко, а сама процедура опасна из-за возможных осложнений и летального исхода.

Незадолго до смерти в интервью изданию Associated Press Браун рассказал, что лейкоз вернулся. Он лечился при помощи химиотерапии, но рак победил. До конца жизни у Тимоти сохранился иммунитет к инфекции.

Тимоти никогда не жалел, что решился на операцию
Тимоти никогда не жалел, что решился на операцию

На данный момент лекарства от вируса иммунодефицита не существует. Ученые много лет работают над вакциной, но результатов нет: вирус встраивается в геном клетки, поэтому его сложно изучить. ВИЧ-положительные люди принимают специальные антиретровирусные препараты, которые задерживают развитие СПИДа и сопутствующих заболеваний. Инфицированные при успешном лечении могут дожить до старости.

Заведующая центра по профилактике СПИДа Наталья Сизова отмечает, что после случая «Берлинского пациента» исследователи не исключают факт разработки мутации рецепторов CCR5. Это значит, что появится возможность искусственно создавать иммунитет к ВИЧ у заболевших.

“There is something to lose your head from”

Alexander Sergeyevich Pushkin as a role model of responsible citizen at the lockdown

Reading time 5 minutes

Alexander Sergeyevich Pushkin is the father of contemporary Russian language. Pupils read “Eugene Onegin”, “Belkin’s Stories”, plays “Mozart and Salieri”, “The Miserly Knight”, “A Feast during the Plague” as well as adults reread. And who can remember from his youth that all these works were written at the height of the cholera epidemic of 1830?

How Alexander Pushkin got into the backwoods far away from his friends

Pushkin and Natalia Nikolaevna Goncharova were engaged in may 1830. He obtained the consent to the marriage only from the third request. The financial affairs of the bride were so up the spout that Alexander Sergeyevich himself had to earn money for the dowry which he allegedly received. Sergey Lvovich found with difficulty a not mortgaged estate that he could give to his son.

Master's house in Bolsino, family Pushkin's estate
Master’s house in Bolsino, family Pushkin’s estate

Boldino is a village of 500 souls. The father allocated to the son a nearby village Kistenevka, a part of Boldino estate. “Collegiate Secretary Alexander Sergeev, son of Pushkin” hastened to draw it up in a separate possession and pawn to get money for the wedding. For this reason, he arrived in Nizhny Novgorod province in September. He was forced to stay there for two months due to cholera quarantine.

Why should we take the poet for a model?

He didn’t lose composure

Alexander Sergeevich wrote two dozen of letters during the autumn in Boldino. He made up with the bride. Natalia Nikolaevna agreed to marry without a dowry.

Natalya Nikolaevna Goncharova, the bride and then the wife of Alexander Sergeyevich Pushkin
Natalya Nikolaevna Goncharova, the bride and then the wife of Alexander Sergeyevich Pushkin

At the same time, the writer did not forget about literary and critical practice. He asked Pogodin who was the publisher of the “Moscow Vedomosti” to send his tragedy “Marfa, Posadnitsa Novgorodskaya” for criticism. And in response, Pushkin sent a poem “The Hero” written on the occasion of the appearance of Nicholas I in cholera Moscow. The poet was not embarrassed to speak out against the regime naming himself but he wanted to publish the “apocalyptic song” with approval of the autocrat’s actions anonymously.

Pushkin willingly wrote many poems in Boldino. Autumn was the most fruitful time for him. The author was glad to be unexpectedly free to write what he wished and walk where he could. That feeling was expressed to his friend Pletnev in letters.

Pushkin approved of getting information in time

He read the cholera bulletins named “The Bulletin on the State of the Moscow City” which were published in the “Moscow Vedomosti”. The suspense tormented him. Alexander Sergeyevich was worried about the health of his family and the bride. He asked her to write regularly and was upset when the letters were long. Natalya Nikolaevna’s reply of October 1, he received on the October 26th. All suspicious and unverified information about the disease was rejected by him. A year earlier Pushkin had been to Arzrum where he had seen an outbreak of the plague, so he knew that the picture of devastation and the number of victims were often exaggerated.

Pushkin's letter to Praskovya Osipova. Punctured envelopes mark "cholera" correspondence. Letters were fumigated with sulfur or chlorine through the holes for disinfection
Pushkin’s letter to Praskovya Osipova. Punctured envelopes mark “cholera” correspondence. Letters were fumigated with sulfur or chlorine through the holes for disinfection
The writer was aware of necessity of precautions and lockdown

While there were no letters from Goncharova, the poet repeatedly tried to find out where the bride was. He was angry and concerned about her staying in Moscow and advised her to go to the country. Pushkin recalled a trip to the Caucasus and asked Natalia Nikolaevna to be careful and avoid cholera places. He also tried to go to Moscow and connect with his beloved. He was ready to stay in quarantine for as long as it would be necessary, though the poet did not visit the cordoned-off areas.

Google Stadia is at the failure stage

Why does the company fail to gain a foothold in the gaming market?

Reading time 5 minutes

About a year ago, on March 19, one of the world’s largest media corporations named Google announced the upcoming entry into the video game market. The company launched the Google Stadia game platform, something new in this area. The main feature that the creators of Stadia noted was the full focused of the new product on cloud gaming. This reminds Netflix analogue in video games: with a monthly paid subscription, the user gets access to the games in the platform’s library. At the same time he or she has an opportunity to connect within any device without downloading the games themselves. High resolution quality is guaranteed. A stable Internet connection and Google Chrome browser are required. At the announcement stage, Stadia looked interesting and seemed to be quite different from the market leaders (Sony PlayStation, Microsoft Xbox and Nintendo Switch). But everything changed dramatically six months later.

Никто не любит жадность
No one loves greed

The release of Google Stadia took place on November 19, 2019 and turned out to be disappointing. The main object of criticism was the general technical unavailability of the platform: the first buyers noted that the games work with significant glitches and are far from 4K resolution, as was promised at the announcement. In addition, many users were outraged by the Google pricing policy: the subscription costs $ 10 per month; Chromecast Ultra prefix, which includes a controller in Night Blue color, a Chromecast Ultra adapter, a three-month subscription for two and a Destiny 2 game costs $ 130; at the same time, the average price for a game will be similar to those of Sony, Microsoft and Xbox – $ 60. The current generation consoles for all Google competitors are about $ 500. There is also a monthly subscription worth about $ 7, but exclusively for online games. For single players (story games that a gamer can play alone) this subscription is not needed, as well as the Internet connection in general. This reveals another problem: users of Stadia are very dependent on the work of the company’s internal servers: if they crash, all game progress will not be saved. Another important obstacle, partially due to the preceding paragraphs, is the quantity of games. There were only 22 games in the Google start library, after 3 months of the service’s existence only 6 more were added. 28 games is an extremely small number for a company which is trying to become a full-fledged player in the market. Moreover, among these games there is not a single exclusivity. These are games that can only be played on one console, one of the most compelling reasons to buy one. At the moment, the PlayStation is a leader in the gaming industry thanks to exclusives such as the Uncharted series, The Last of Us, God of War, Bloodborne and many others. The Xbox has a series of Halo and Quantum Break, the Switch has Mario and Zelda. Stadia has nothing. The reason is Google itself: after the release, the company weakly supports the project (6 new games in 3 months to confirm). Accordingly, the audience, which was already relatively small, is beginning to decline. Therefore, game developers have no motivation to conclude exclusive production contracts with Google, because they still will not pay off in the current platform state.

За годы существования Google всего "умерло" 198 проектов
Over the years of Google’s existence, 198 projects have “died

Thus, Stadia is a vivid example of how an excellent idea can be ruined by poor technical performance and the lack of a clear PR strategy. The future of the project looks uncertain. It is unlikely that anyone will be surprised if he soon replenishes the “Google Cemetery“.

The audience is prepared for the uncharted

Will the authors of Uncharted be able to change the idea of video game film adaptation?

Reading time 6 minutes

On March 2, it was officially announced that actor Antonio Banderas will play a role in the film “Uncharted: Drake’s Fortune”. The action-adventure Uncharted movie will be the first part of the famous game series transfer to the big screen, an exclusive console of Sony PlayStation. The first game in 2007 was released by Naughty Dog, which was known for its Crash Bandicoot platformer series at that time. Immediately after the release, “Drake’s Fortune” received a very warm welcome from critics and gamers. IGN news portal recognized the game as the best one on PS3 in 2007. All subsequent parts of the series, Uncharted 2: Among Thieves, Uncharted 3: Drake’s Deception, and Uncharted 4: A Thief’s End were also ranked among the best games of 2009, 2011 and 2016, respectively. They were also included in the best games of both decades list. As well as another game from Naughty Dog – “The Last of Us”. Its sequel is upsetting the gamers due to constant delays.

Том Холланд будет играть Нейтана Дрейка
Tom Holland will play Nathan Drake
Nathan Drake
А Марк Уолберг - Виктора Салливана
And Mark Wahlberg will play Victor Sullivan
Виктор Салливан. Как по-вашему, похожи?
Victor Sullivan. Do you think they look alike?

From the very beginning, the film had many problems. The project was discussed for a long time due to the popularity of Uncharted, but went to the production hell: over the past years, 5 directors have been changed. Now it is headed by Ruben Fleischner, the creator of two parts of Zombieland  comedy horror and Venom comic book. Actors of the main roles are also well-known: the adventurer Nathan Drake will be played by Tom Holland, a current Spider-Man performer in the Marvel studio film, and his friend and mentor Victor Sullivan will be played by two-time Oscar nominee Mark Wahlberg. What role was prepared for Banderas, is not yet reported. Initially, the premiere was planned to be at the end of 2020, but was postponed to March 5, 2021.

Марк Уолберг уже снимался в экранизации игры - фильме "Макс Пэйн" 2008 года
Mark Wahlberg has already starred in the 2008 film adaptation of Max Payne

The fundamental problem of the upcoming film is its format. Quite a few video games were adequately adapted into the movies. Still, a game and a film are fundamentally different cultures and ways of entertainment. In the movie, the creators are not able to embody the gameplay that they took as a basis. Spectators cannot control characters on the screen. Accordingly, they need to be entertained with the story, but it is extremely difficult to adapt it correctly, again because of the difference in formats: modern story games last 30 hours in average, which need to fit into 90-120 minutes of a cinema slot. For these reasons, game film adaptations usually suffer from a bad scenario. Authors try either to depart from the canon and thus violate the logic of the world, or, on the contrary, try to follow the original source, which makes the film look secondary. The producer’s reckoning is primarily based on original fans. They want to go to the movies and are able to recoup the production. It really works like this quite often but one of the last known examples – “Assassin’s Creed” (2016) raised $ 240 million with a budget of 125. It is regarded as a box office failure. After that, the flow of movies based on games was temporarily stopped in Hollywood. Let’s see whether the film about Nathan Drake will return interest in the segment.

Mulan is affected by coronavirus

Disney premiere may be delayed

Reading time 4 minutes

On February 29, the popular American mass culture news aggregator Comic Book reported that Disney did not approve the rental plan for its new “Mulan” movie in China. The picture was supposed to be released in late March, but now it is highly likely that the premiere of the picture in the Middle Kingdom will be postponed indefinitely. The main reason is an outbreak of coronavirus, which still cannot be controlled. The performer of the leading role, Liu Yifei, a native of Wuhan, the city where the epidemic started, spoke about the situation: “People are doing everything right. They cherish themselves and others. It is very scary to see that they have not left the house for weeks. I hope that a miracle will happen and everything will soon be behind.”

Пример диснеевского ремейка - "Король Лев". Слева версия 1994 года, справа - 2019
An example of a Disney remake is The Lion King. 1994 version on the left, 2019 on the right

This situation can bring huge losses to Disney. The corporation has already announced significant financial losses after the temporary closure of two theme parks in Shanghai and Hong Kong – more than $ 150 million per quarter. In addition, the situation with Mulan is special, because the movie was obviously made with the expectation of a great profit from the Chinese audience: the plot is based on the medieval Chinese ballad about the girl Hua Mulan, who went to war with the Huns instead of her father, pretending to be a man. The film is part of a series of numerous “Disney remakes” of popular cartoons from the 80s and 90s with living actors like Beauty and the Beast or Aladdin, or photorealistic animations like The Jungle Book and The Lion King. All previous remakes, despite critical reviews and accusations of secondary nature, repeatedly recouped their production budgets. “Mulan” should not have been an exception, especially given the enormous budget: according to rough estimates, it is about $ 300 million, which makes “Mulan” one of the most expensive movies in history. For comparison, the largest budget ($ 365 million) came from last year’s blockbuster Avengers: Final.

Поцелуй из оригинального мультфильма. Вроде очень милый и не пошлый...
A kiss from the original cartoon. It seems to be very cute and not vulgar …

The creators faced certain problems even until the film transfer. For example, due to the massive military scenes, the picture received an age rating of PG-13 (13+), becoming the first Disney remake with such indicator. PG is considered to be the standard rating for studio films (6+ with parental recommendation). In addition, after the pre-screening, Chinese viewers demanded to cut the scene of the main character’s kiss with Li Shang, a military commander, considering it vulgar and unchaste. As a result, the creators decided to completely remove the character of Li Sang, considering his relationship with Mulan not corresponding to the era of #MeToo. Besides the Chinese criticized the historical inaccuracies of the movie: for example, the Mulan family lives in the adobe house “Tulou”. In reality, they began to be built only a thousand years after the events described in the film.

IPhones are only for the good guys

An interesting feature of Apple products usage in the cinematography

Reading time 4 minutes

On February 26, Vanity Fair, an American magazine in the field of politics, culture, fashion and film, published another video interview on its Youtube channel (more than 2 million subscribers).  This interview was conducted by Ryan Johnson, a popular filmmaker. First of all, he is known as the creator of the science-fiction film “Loopers” and the 8th episode of the Star Wars movie saga, “Last Jedi”. In a 23-minute long video, Johnson talked about his last movie, “Knives Out”. A detective drama tape was released last September (in Russia on November 28) and received rave reviews from critics (97% rating on Rotten Tomatoes) and extremely positive reviews from viewers (a rating of 8.0 on IMDB). In addition, the film was nominated for an Oscar in the Best Original Screenplay category. Financially, “Knives Out” also became successful: with a budget of $ 40 million, he raised 306. In the beginning of 2020, it was announced that Johnson is already working on a continuation of the picture. He is planning to release it before the end of 2021. The plot of the first part tells the story of Benoit Blanc, a detective, who is investigating the mysterious murder of the famous author of crime novels Harlan Tromby. Hollywood star actors such as Daniel Craig, Chris Evans and Jamie Lee Curtis have performed in the movie.

Райан Джонсон раскрыл секрет Apple
Ryan Johnson revealed Apple’s secret

The interview instantly became popular due to Johnson revealing of a rather interesting secret: it turns out that Apple, whose products and accessories are regularly featured in movies and TV shows, prohibits negative characters to use them. Indeed, the real killer in “Knives Out” does not use anything related to Apple, unlike some suspects who ultimately turn out to be innocent. Johnson noted with humor that all other detective directors would probably want to kill him because of the exposure of this fact. And not only detective directors: now, watching any Hollywood movie, you can know in advance who is the villain and who is not. If the character in the frame uses Iphone, MacBook, AirPods and any other Apple products, then he or she is, by definition, a positive character. Thus, the company avoids negative associations with its products. According to representatives of the American CNBC channel, not only Apple has such a reverent attitude to the perception of their products by viewers. This is also true, for example, for manufacturers of various food products. It is unlikely that the company will like the fact that something with the label of its brand is thrown into the bin or broken into pieces in the frame.

Самые популярные бренды дорожат своей репутацией даже в кино
The most popular brands value their reputation even in the movies

 

The excess of Petrov

Why are actors playing in popular Russian films the same? Klim Shipenko explains

Reading time 6 minutes

On February 6, the famous Russian singer and composer Yuri Loza made an ironic post on his Facebook account, in which he noted Alexander Petrov’s over-popularity in contemporary Russian cinema. The musician considered it unfair that thousands of talented actors graduate from Russian film schools every year, each of them is waiting for new chance, but the producers prefer to give all the potential box office roles to Petrov.

Юрий Лоза поднял актуальную для многих российских кинозрителей тему
Yuri Loza asked a question that is relevant for many Russian moviegoers …

Although Yuri’s post was written in a rather humorous style, it provoked a discussion around the current situation with Russian actors. One of the participants of the discussion was Klim Shipenko, a successful film director. In 2019, two of his films were released at once: a criminal-dramatic psychological thriller “Text” (with Petrov playing the main role) and a comedy “The Serf”. The first film, according to the Kinopoisk online portal, was warmly received by both viewers (rating 7.0) and critics (85% of reviews were positive). This was also emphasized by the box office of 850 million rubles. With a budget of 75 it achieved excellent results at the main Golden Eagle film contest in Russia. “Text” received awards for the best film, best male roles of the first and second plans (Petrov and Ivan Yankovsky, respectively), as well as for the best editing (Tim Pavelko). Shipenko himself was awarded a nomination for best directing, and composer Nikolai Rostov was awarded for best music. “Serf”, with a similar rating of 7.0 at “Kinopoisk”, became the most profitable Russian film in the history of Russian distribution, collecting for the first time more than 3 billion rubles and breaking the “Upward” record.

А Клим Шипенко дал ответ на этот вопрос
… and Klim Shipenko answered this question

The director said that in terms of perception of actors, Russian viewers are very different from Western ones: there is still a distrust in the quality of domestic cinema, so producers prefer to screen more popular characters in order to increase the chances of success. And Petrov in this sense is not the first: Sergey Bezrukov followed the same path after the role of Sasha Bely in the crime series “The Brigade”, Konstantin Khabensky after the role of Anton Gorodetsky in the fantasy “Night Watch” and Danil Kozlovsky after the role of hockey player Valery Kharlamov in sports drama “Legend number 17”. Petrov gained popularity in the second half of the 2010s after the series “Policeman from Rublevka”, where he played Grigory Izmailov, a police captain.

Один из предшественников Петрова Данила Козловский в фильме "Легенда №17" (в центре)
One of Petrov’s predecessors, Danila Kozlovsky, in the film “Legend No. 17” (center)

Shipenko also noted that even Russian stars of the first echelon are not success guarantors at the box office, in contrast with Western ones. And the director definitely knew what he was talking about: despite the impressive final fees of “Text”, the adaptation of the novel by Dmitry Glukhovsky had an almost failed first weekend. During the first week, the box office amounted to only 92 million rubles. This figure slightly exceeded the budget of the film and took 4th place at the end of the week. It lost to the “Joker” (Todd Philips), who had already been in the box office for a month. In the future, word of mouth saved the situation: firstly, positive reviews began to come about the quality of the film, and secondly, the scandal around the overly frank bed scene with Christina Asmus and Ivan Yankovsky played a big role. Many viewers went to the cinema to find out what was special about this scene.

По этому фото не скажешь, но именно сцена с участием этих двоих сделала "Текст" таким популярным в прокате
You can’t tell from the photo, but it was the scene with the participation of these two that made “Text” so popular at the box office

As a result, the director described a vicious circle: it is more difficult for unknown actors to get into potentially stellar roles, and the famous ones are becoming even more popular, so they bother the audience.