Rihanna named world’s richest female musician

Forbes estimated the fortune of a pop diva at $600 million

Reading time 3 minutes

Popular singer Rihanna topped the list of the richest women in the music industry. She received this status thanks to a large contract with a world leader in the production of luxury clothes LVMH Moët Hennessy Louis Vuitton. The corporation includes such brands as Louis Vuitton, Guerlain, Moët & Chandon, Givenchy, Chaumet and Hennessy. LVMH is headed by billionaire Bernard Arnaud, his family is in 4th place on the Forbes list. Arno’s fortune is estimated at $76 billion.

Fenty Beauty
The greatest income to the singer brings luxury decorative cosmetics

Renowned singer and LVMH have been working together on Fenty Beauty luxury cosmetics brand since 2017. At the initial stage, sales of the line simultaneously covered the Internet and 1,620 stores in more than 17 countries of the world. Products also represented the largest network of cosmetics stores Sephora, which is also owned by LVMH. Within a few weeks of sales, the new cosmetic line brought the creators about $100 million. An important success factor was the promotion of the brand in an Instagram-star account, which is followed by 72 million users. In 2018, the creators of Fenty Beauty earned about $570 million.

LVMH presumably owns 50% of the company, while the singer owns 15%. The official representative of Rihanna denied this information, but he did not share the exact data.

In addition to the cosmetic brand, Rihanna is also promoting her Savage X Fenty underwear line. The singer leads this project together with a large retailer TechStyle Fashion Group. The main idea of ​​the brand is that beauty is different, and girls should not be ashamed of their bodies.

In May of this year, a popular singer with the support of the LVMH corporation presented her own fashion house Fenty. The brand creates luxury clothing, shoes, accessories and jewelry. Rihanna believes that Bernard Arno is the best partner in business and in creativity. According to the singer, the general director of LVMH gave the actress complete freedom of action and trusted her taste.

Fenty luxury brand has become the first fashion house created by Moët Hennessy Louis Vuitton in the last 30 years. The line from Rihanna promotes the principles of inclusion and offers a wide range of sizes.

Messi, Ronaldo and Neymar are the richest athletes

For the first time, three footballers headed the list of the highest paid athletes, according to Forbes

Reading time 5 minutes

Every year, Forbes magazine ranks the richest athletes, which takes into account professional earnings, prize awards and advertising contracts. In 2019, the palm went to Lionel Messi, who earned 127 million in one year. Ronaldo followed with 109 million revenues and Neymar with 105 million.

For many years Lionel Messi and Cristiano Ronaldo have been among the three richest athletes according to Forbes

The captain of the national team of Argentina and Barcelona has the highest salary among football players. The Catalan club pays Messi 42 million dollars a year, in total with image and prize payments he receives 92 million. In addition, Messi has contracts with Adidas, MasterCard and PepsiCo. In the past, Messi had a trial with the Spanish tax service, after which Barcelona had pledged to pay off the player’s debts and pay his taxes. Such a gesture from the club has significantly saved the cost of a football player.

Lionel Messi is the face of PepsiCo soft drinks

Cristiano Ronaldo has repeatedly headed the list of the highest paid athletes. In recent years, he began to give first place to his sworn rival Lionel Messi. The main income is advertising contracts and business activities. Cristiano Ronaldo has his own line of clothing and underwear, hotels in New York, Madrid, Lisbon and on the native island of Madeira. Recently opened cosmetology clinic in Spain. He gave this clinic to his bride, Georgina Rodriguez. Brand CR7 brings a separate income. In addition, Ronaldo has a lifetime contract with Nike, the amount of the transaction amounted to more than $ 1 billion.

Cristiano Ronaldo has a line of clothing and underwear under the logo CR7

After moving from Barcelona to PSG, Neymar’s annual income increased significantly. His salary in the Paris club is 38 million dollars. In total, with prize and image payments, it reaches 75 million. The Instagram player has 120 million subscribers, and one advertising post in it costs almost 500 thousand dollars.

Neymar, like Ronaldo, represents the sports brand Nike

For the first time, only footballers entered the top 3 richest sportsmen according to Forbes. Last year, boxer Floyd Mayweather, who earned the lion’s share of his fees after winning a victory over Conor McGregor, won first place. Tennis player Serena Williams with $ 29.5 million in revenue was the only woman who entered the Forbes list. She earned on advertising contracts five times more than on a tennis court.

The only representative of the female half of the sport was tennis player Serena Williams

The rating from Forbes includes representatives of basketball, football, tennis, boxing and Formula 1 racing.

From Jay-Z to Drake: Richest Rappers

The Forbes rating is headed by the first billionaire in hip-hop culture — Jay-Z

Reading time 7 minutes

In early June, an influential financial publication Forbes published a list of the richest rap artists. The wealthiest rapper in the world is a hip-hop artist Jay-Z, the husband of the famous R’n’B singer Beyoncé. In early 2000s he sang: «I’m already the G.O.A.T. — next stop is the billie». So it happened: today the musician’s capital is one billion dollars. Jay-Z became the first owner of a billion dollars in the history of hip-hop culture.

Jay-Z (Shawn Corey Carter) for the second year in a row becomes the wealthiest rapper in the world

The rapper invested in a private company Uber, music service Tidal, alcohol production company Armand de Brignac и D`Uss. The musician gains his profit from concerts and Roc Nation service, and also a partnership with the recording Studio Def Jam. The real estate of Jay-Z and his wife Beyoncé is estimated at $50 million, and the collection of art objects — $ 70 million.

The younger generation of hip-hop artists takes Jay-Z as an example of success. TV presenter and novice rapper Fab 5 Freddy believes that Jay-Z — an example of how to make the real American dream come true.

Second place — Dr. Dre, $800 million

Dr. Dre (Andre Romelle Young ) was considered the richest artist in hip-hop culture until March 2018

Five years ago, Dr. Dre. declared himself the owner of a billion dollars. However, Forbes did not confirm this information about his financial condition. In 2014, the musician sold his line of headphones Beats by Dr. Dre to Apple for three billion dollars. He owned approximately 20-25% of the company’s shares. For the deal with Apple, hip-hop artist received an advance of about $500 million. Only last summer the company paid Dr. Dre remaining fee, however, even this did not help him top the Forbes’s list.

In recent years, the artist has put his music in the background. Dr. Dre invested his money in real estate and charity. He bought a huge Villa in California for $40 million. Together with partner Jimmy Iovine, he also invested $70 million in the development of the Academy of Arts at the University of Southern California.

Third place — Diddy, $740 million

In 2017, P. Diddy (Sean John Combs)  was recognized as the wealthiest hip-hop artist

Hip-hop artist Diddy earned his first money at the age of 12 by selling newspapers. He admitted this in an interview in the anniversary issue of Forbes. At that time the edition considered Diddy to be the wealthiest and most influential rap artist.

Now the musician takes the third place in the list of the richest rappers. Market fluctuations have a negative impact on his business projects. The most unprofitable were the cable  business Revolt and the clothing brand Sean John.

However, the rapper Diddy owns a successful business as well. For example, the production of luxury vodka Ciroc. Products give the musician a lot of money, as the volume of sales has increased in recent years. According to Forbes, Diddy will soon replace Jay-Z and become a billionaire.

Fourth place — Kanye West, $240 million

Kanye West
In the promotion of the collection of sneakers Yeezy, actively involved the wife of the rapper – Kim Kardashian

The famous performer and husband of epotage Kim Kardashian Kanye West ranks fourth in the list of wealthy colleagues. Recently, the musician can be spotted at private Sunday services on the South coast. West also held an Easter service at the largest Coachella festival.

In 2016, the musician told about his debt of $53 million. Then he suggested the Facebook founder Mark Zuckerberg to invest one billion dollars in his projects. In 2019, Kanye West still entered the top five wealthy artists in hip-hop culture, but thanks to another source of investment. Kanye West has a partnership  with the sports brand Adidas for more than one year. Prior to this brand, the artist had a contract with Nike. This collaboration with Adidas brings huge income to the rapper, his line of sneakers Yeezy is gaining more and more popularity. According to Forbes, if Yeezy sales do not stop growing, Kanye West will become a billionaire thanks to the business.

Fifth place — Drake, $150 million

Drake
Hip hop artist Drake produces strong alcohol, which brings him huge profits

Concludes the list of the richest hip-hop artists 32-year-old canadian rapper Drake. But he is already catching up with his colleagues: over the past year, his musician’s capital has doubled. Drake has invested in real estate and in its own brand of whiskey Virginia Black. The rapper cooperates with the XS Nightclub in Las Vegas, which also brings the rapper a large fee.

In 2013, the musician admitted that earning more money is one of his main goals. And he sticks to the plan: since that time, the average price tag for one concert of the artist has grown from $500,000 to more than two million dollars.

Competitors reconciled on the “cloud”

Sony and Microsoft join forces in cloud gaming

Reading time 4 minutes

Sony and Microsoft have always been fierce rivals in the video game market. In the conversations of gamers you can often hear such a phrase as the “war of consoles”. Each next generation of game consoles has a winner. But recently, companies have begun to cooperate in the field of cloud gaming and artificial intelligence. This news came as a surprise to the whole community.

Kenichiro Yoshida, President and CEO of Sony Corporation (left), along with Satya Nadella, Microsoft CEO

The companies intend to jointly develop cloud solutions based on Microsoft Azure and look for possible options for using the database platform for Sony streaming and gaming services as part of the memorandum of understanding signed by the parties. In addition, the parties intend to work together on the development of semiconductors and AI, used to create “smart” photomatix and other products.

Thus, Sony became a Microsoft client, acquiring the power of their Azure cloud system for their gaming services. Most likely, Sony wants to improve the quality of the PlayStation Now, which allows you to run PS4 games through the cloud on other devices.

Despite all the excitement around the launch of PlayStation Now, it’s not so convenient to use

Up to this point, Sony did not show much interest in streaming services – users did not expect such a change of course from the Japanese company. It seems that Sony has pushed the xCloud initiative from Microsoft and the announcement of Google Stadia from Google to the decision to develop cloud gaming. Nevertheless, they decided to turn to Microsoft for help, instead of developing a platform from scratch. Most likely, these actions are connected with the desire of Sony not to lose focus on the development and quality of games. On the contrary, Microsoft in the past few years has focused on creating services and package offers, rather than on building up a library of exclusive games.

It seems that this unexpected agreement, contrary to all contradictions, satisfies the interests of both parties. It is possible that we will soon be able to see more from this collaboration, and how xCloud and Sony services will compete with Stadia from Google.

Around the World with Dior: cruise shows from French Fashion House

A resort show of the brand took place in Marrakech on April 29

Reading time 4 minutes

The place of rendezvous for celebrity, VIP guests, stylists, journalists and other representatives of the fashion industry was the Palace of El-Badi, built in 1578. Models demonstrated clothing with ethnic music. The pond, lined with candles, was the setting for the podium. Fabrics with waxed prints, which incorporate the cultural code of African countries, have become the leitmotif of the show.

The destination for the third show with Maria Grazia Chiuri was not chosen by chance. 2020 collection is an homage to the work to Yves Saint Laurent, who drew inspiration in Morocco from the time of his debut work for the home.

Demonstration of resort clothing in Marrakech – this is not the first show of the brand abroad. Cruise collections more than once traveled beyond the borders of their native Paris for the 72-year history of the brand. In 1948, a year after the foundation of the house, Christian Dior launched the Resort and Spring project, the Russian media called it a cruise collection. Potential clients of the campaign are American women who like to spend their winter holidays on warm islands.

“If you travel a lot, you need compact clothes — lightweight and unshakable, which does not take up much space in a suitcase,” Christian Dior wrote in his “Little Fashion Dictionary”.

Christian Dior Resort 2007 in the time of John Galliano

John Galliano revived the tradition of cruise shows. The show took place in New York in 2006, after which Resort-collections became an obligatory part of the fashionable Dior calendar. Since then, the show has been demonstrated twice in New York in 2007 and 2008. The cruise collection visited Shanghai in 2009. In May 2015, Villa Palais Bulles, a futuristic sculpted mansion of the Hungarian architect Antti Lovag, was chosen as the showcase for the cruise collection. This mansion resembles a stretched mass of terracotta colored bubbles. Then Christian Dior fans were invited to the residence of the Dukes of Marlborough Blenheim Palace, near Oxford, where in 1954 Christian Dior made a show of the winter collection to raise funds for the British branch of the Red Cross.

Dior cruise collection at the Palais Bulles Villa

Maria Grazia Chiuri left the post of Valentino creative director and took the place of Raf Simons who left Dior in 2016. Her first cruise collection 2017 was held in the California desert, and the next one took the audience to the equestrian Palace of Chantilly, built by architect IV Auber. This estate played a big role in the history of the fashion house, Christian Dior called a bright symbol of the French savoir-vivre (“the art of living”).

Show of Dior cruise collection in the California desert

 

Americans are shocked: Apple has released the card with cashback

Russian users are only grinning, cashback is not new for them

Reading time 4 minutes

Apple has presented its own virtual credit card – Apple Card. When paying by credit card, the company instantly returns 2% of the total purchase amount. It is easy to order a card: just spent a few minutes in the Apple Wallet app. To use the service you need only the iPhone.

At the presentation, the card was given not so much time as the rest of Apple’s new products, but presented in sufficient details. The company showed its physical carrier – a titanium card without a number, a term and a CVV code. All necessary data will be stored on the phone without which it is impossible to use the card.

You can see the history of recent transactions easily in an application that enables you to keep statistics. At the presentation, the user-friendly interface caused delight and loud applause from the audience. The fact that the Apple card has interested users is also confirmed by media statistics. The chief editor of The Verge, Nilay Patel, said that the article about the Apple Card was the most viewed material about apple products. The Russian Internet publication TJ declared exactly the same.

Apple Card application design

In Russia, such a rush around Apple’s card was viewed with irony. The fact is that Russian users have been familiar with cashback and high-quality online applications. These services have been provided by «Sberbank» , «Tinkoff Bank» and «Rocketbank» for many years.

And this is really the case when the States are in no hurry to keep up with progress. In Russia the flowering of IT technologies in the banking sector began in the 2010s. One of the first innovative banks was «Tinkoff» in 2011, and later – «Rocketbank» in 2013. Therefore, the presence of mobile banking and the return of interest on purchases of a Russian user is no longer surprising.

Russia is one of the leaders among countries that use Apple Pay

According to experts, the Apple Card will not immediately become the market leader. However, it is expected that the card will push for changes stagnant US banking sphere.

Balenciaga and Farfetch collaborated to save animals

The brands will donate a part of their profit from a new collection to The International Union for Conservation of Nature

Reading time 4 minutes

Balenciaga fashion house released a new collection for e-tailer Farfetch dedicated to rare animal species. The main goal of this collaboration between the famous French brand and the biggest online platform is to demonstrate endangered species.

New collection from Balenciaga

This exclusive capsule collection consists of clothes, shoes, and accessories for men, women, and children. The clothes are illustrated with Large Pandas, Asian Elephants, North White Rhinoceros and Blue Whales — these species are threatened with extinction right now. While creating this limited edition, the brand did not use leather, fur and down materials. The collection is also complimented by popular models presented in new colors and materials.

A North White Rhinoceros on a shirt from Balenciaga

A presentation of the new clothing line played a big role for Balenciaga fashion house. For the lookbook, two leading luxury companies decided to hold a creative photoshoot. The models were photographed with natural landscapes on the background — this way the designers wanted to stress the acute problem of preserving the environment. To make the album for the collection, the brand blurred the background on all photos in order to emphasise the fragility of nature. While the rare representatives of fauna are depicted clearly.

The lookbook of the exclusive collection from Balenciaga

The fashion house expresses its concern with the current ecological situation. CEO of the label, Cédric Charbit, encourages all fashion connoisseurs to support organizations aiming to save rare animal species. A part of a profit from sales of the limited collection will be donated to The International Union for Conservation of Nature — the Swiss charity organization. Moreover, Cédric Charbit mentioned that Balenciaga shares with the organization the same values.

The lookbook of the exclusive collection from Balenciaga

According to José Neves, the founder of Farfetch, the brand Balenciaga is very popular among users of the online platform. He considers this partnership pretty advantageous, because it will bring new clients. The e-tailer represented exclusive wear which can be purchased only through the company’s web site.

A robot-screenwriter has a shot at winning Cannes Lions

The Lexus company produced a advertisement based on a script written by artificial intelligence

Reading time 3 minutes

«Driven by Intuition» is world’s first advertisement based on a script written by artificial intelligence (AI). IBM Watson system developed the text for this ad, and an Oscar-winning director Kevin Macdonald brought it to life. In order to create the commercial, AI analysed past successful advertisements and based on them generated a new narrative.

Суперкомпьютер фирмы IBM, оснащённый вопросно-ответной системой искусственного интеллекта
The IBM supercomputer equipped with question-and-answer system of artificial intelligence

A minute-long film features the production of the new Lexus ES executive sedan. According to the story, the new model is being destroyed during crash tests, but then the car begin to resist. At the critical moment, Lexus ES recognizes the danger and automatically initiates emergency braking. The creator observes everything through the media.

To write a unique story, the neural network studied a number of advertisements that won Cannes Lions award. An extra information about the company was added to the system in order to make the commercial unfamiliar to viewers and corresponding to the brend. A bunch of emotional intelligence studies was downloaded into the system as well. This helped the neural network to understand what affects potential consumers to the greatest extend.

AI placed all combinations of objects, actions, and locations so that psychologically affects customers. Based on the analyses of external audio, text, and graphic data, the supercomputer determined the most crucial parts of the video making the commercial successful.

AI organized the narrative so that affects our emotions

The project’s creators managed to demonstrate the potential of artificial intelligence. Moreover, AI depicted some of the aspects of human behavior in its story. The accomplished work is an another step towards the use of artificial intelligence in the nearest future.

 

Hand over rags – get discounts

Well-known brands take things for recycling

Reading time 5 minutes

The beginning of the new year is a great time to sort out your clothes and throw unnecessary things. But the old clothes and other goods can be handed over to the store, for which you will receive a nice bonus. We will tell you where you can give away different things and get a discount for it.

H&M
H&M shop

The H&M company advocates for eco-friendly fashion and launched a worldwide campaign to gather and recycle things «Garment Collection».

The brand accepts any home textiles and clothing, including knitted accessories, underwear, tights, socks and stockings. You can bring things in any condition: hand over the torn pillow and frippery lone sock.

Clothing in a good condition is sent to second hand stores and charities, from textiles that are no longer suitable for use,  rags and wipes for cleaning are produced, decrepit things are recycled to create shock-absorbing and insulating fibers. H&M directs income to the implementation of social projects.

For each package of clothes that you bring to the store, you will be given a coupon for a 15% discount. One buyer can give unlimited number of products for recycling, but you can get only two vouchers per day for the purchase of a new thing. Now H&M issues coupons, which are valid until January 31, 2019.

MONKI
MONKI shop

MONKI brand is struggling with fast fashion and encourages its customers to take the way of reasonable and environmentally friendly consumption. In 2017, the official channel of the brand released a video instruction for lazy people, in which the company gives advice on an environmentally friendly lifestyle, and also tells why you should send unnecessary things for recycling and reuse.

Any home textiles and clothes are accepted in the shops, except footwear, accessories, products from natural and artificial leather, fur and latex. For one delivered package you will receive a voucher that gives a 15% discount on any item in the check. The rules are the same as in H&M.

By 2030, MONKI plans to create all the clothes of the brand from recycled materials.

Store addresses and contacts can be found on MONKI’s social media page.

IKEA
IKEA bedroom design

IKEA stores promote an environmentally friendly way of life at home: you can always hand over the batteries or buy products that help save water and energy. In 2017, the company launched a service for the reception and recycling of bed linen.

IKEA accepts sheets, pillowcases and duvet covers of all sizes and materials. You will not be able to hand over to the store blankets, pillows, bedspreads and completely spoiled bed linen. Brand transfers collected products to the Fund for those in need – «Vtoroe dyhanie» (New lease of life). The company gives a 15% discount on the purchase of a new set for all buyers participating in the campaign.

IKEA publishes reports on environmental and social activities on the official page.

Nintendo Switch Online hides games

In the program’s code, dataminers found 22 unrealised games for SNES

Reading time 3 minutes

From the launching of a paid online service for Nintendo Switch, a lot of console’s fans complained about a shortage of games in a starting packet: Nintendo Switch Online still offers exclusively 8-bit NES games. However, the situation can change very soon.

Dataminor with a nickname Kapu announced his discovery in one of his Twitts. After an  investigation of the latest update of the NES app, he found 22 hidden games for another retro console – SNES. Presumably, these games will soon become a part of a new paid service for Nintendo and will be officially announced at the next video presentation of the company.

Список игр SNES, обнаруженных Kapu
A list of games that Kapu has found

Moreover, Kapu with a group of other dataminers found out that the app contains not one, but 4 emulators at once: Kacikachi, Canoe, Hiyoko and Count. At the moment, there is information about only two of them – Kacikachi and Canoe, which are used in NES Classic and SNES Classic consoles. The presence of several emulators in the program code also suggests possibility of library extension for Nintendo Switch Online, where other games from old versions of the console might appear as well.

Твит OatmealDome относительно найденных эмуляторов

Prior to this, in the interview for The Hollywood Reporter Nintendo of America President, Reggie Fils-Aime, announced that the company will keep producing NES Classic and SNES Classic consoles, which at the moment are almost the only legal tools for company’s classic games. If the rumor about the appearance of new games in Nintendo paid service’s library gets confirmed, it is likely this service will become a new platform for classic projects of the big N.