Google Stadia is at the failure stage

Why does the company fail to gain a foothold in the gaming market?

Reading time 5 minutes

About a year ago, on March 19, one of the world’s largest media corporations named Google announced the upcoming entry into the video game market. The company launched the Google Stadia game platform, something new in this area. The main feature that the creators of Stadia noted was the full focused of the new product on cloud gaming. This reminds Netflix analogue in video games: with a monthly paid subscription, the user gets access to the games in the platform’s library. At the same time he or she has an opportunity to connect within any device without downloading the games themselves. High resolution quality is guaranteed. A stable Internet connection and Google Chrome browser are required. At the announcement stage, Stadia looked interesting and seemed to be quite different from the market leaders (Sony PlayStation, Microsoft Xbox and Nintendo Switch). But everything changed dramatically six months later.

Никто не любит жадность
No one loves greed

The release of Google Stadia took place on November 19, 2019 and turned out to be disappointing. The main object of criticism was the general technical unavailability of the platform: the first buyers noted that the games work with significant glitches and are far from 4K resolution, as was promised at the announcement. In addition, many users were outraged by the Google pricing policy: the subscription costs $ 10 per month; Chromecast Ultra prefix, which includes a controller in Night Blue color, a Chromecast Ultra adapter, a three-month subscription for two and a Destiny 2 game costs $ 130; at the same time, the average price for a game will be similar to those of Sony, Microsoft and Xbox – $ 60. The current generation consoles for all Google competitors are about $ 500. There is also a monthly subscription worth about $ 7, but exclusively for online games. For single players (story games that a gamer can play alone) this subscription is not needed, as well as the Internet connection in general. This reveals another problem: users of Stadia are very dependent on the work of the company’s internal servers: if they crash, all game progress will not be saved. Another important obstacle, partially due to the preceding paragraphs, is the quantity of games. There were only 22 games in the Google start library, after 3 months of the service’s existence only 6 more were added. 28 games is an extremely small number for a company which is trying to become a full-fledged player in the market. Moreover, among these games there is not a single exclusivity. These are games that can only be played on one console, one of the most compelling reasons to buy one. At the moment, the PlayStation is a leader in the gaming industry thanks to exclusives such as the Uncharted series, The Last of Us, God of War, Bloodborne and many others. The Xbox has a series of Halo and Quantum Break, the Switch has Mario and Zelda. Stadia has nothing. The reason is Google itself: after the release, the company weakly supports the project (6 new games in 3 months to confirm). Accordingly, the audience, which was already relatively small, is beginning to decline. Therefore, game developers have no motivation to conclude exclusive production contracts with Google, because they still will not pay off in the current platform state.

За годы существования Google всего "умерло" 198 проектов
Over the years of Google’s existence, 198 projects have “died

Thus, Stadia is a vivid example of how an excellent idea can be ruined by poor technical performance and the lack of a clear PR strategy. The future of the project looks uncertain. It is unlikely that anyone will be surprised if he soon replenishes the “Google Cemetery“.

The audience is prepared for the uncharted

Will the authors of Uncharted be able to change the idea of video game film adaptation?

Reading time 6 minutes

On March 2, it was officially announced that actor Antonio Banderas will play a role in the film “Uncharted: Drake’s Fortune”. The action-adventure Uncharted movie will be the first part of the famous game series transfer to the big screen, an exclusive console of Sony PlayStation. The first game in 2007 was released by Naughty Dog, which was known for its Crash Bandicoot platformer series at that time. Immediately after the release, “Drake’s Fortune” received a very warm welcome from critics and gamers. IGN news portal recognized the game as the best one on PS3 in 2007. All subsequent parts of the series, Uncharted 2: Among Thieves, Uncharted 3: Drake’s Deception, and Uncharted 4: A Thief’s End were also ranked among the best games of 2009, 2011 and 2016, respectively. They were also included in the best games of both decades list. As well as another game from Naughty Dog – “The Last of Us”. Its sequel is upsetting the gamers due to constant delays.

Том Холланд будет играть Нейтана Дрейка
Tom Holland will play Nathan Drake
Nathan Drake
А Марк Уолберг - Виктора Салливана
And Mark Wahlberg will play Victor Sullivan
Виктор Салливан. Как по-вашему, похожи?
Victor Sullivan. Do you think they look alike?

From the very beginning, the film had many problems. The project was discussed for a long time due to the popularity of Uncharted, but went to the production hell: over the past years, 5 directors have been changed. Now it is headed by Ruben Fleischner, the creator of two parts of Zombieland  comedy horror and Venom comic book. Actors of the main roles are also well-known: the adventurer Nathan Drake will be played by Tom Holland, a current Spider-Man performer in the Marvel studio film, and his friend and mentor Victor Sullivan will be played by two-time Oscar nominee Mark Wahlberg. What role was prepared for Banderas, is not yet reported. Initially, the premiere was planned to be at the end of 2020, but was postponed to March 5, 2021.

Марк Уолберг уже снимался в экранизации игры - фильме "Макс Пэйн" 2008 года
Mark Wahlberg has already starred in the 2008 film adaptation of Max Payne

The fundamental problem of the upcoming film is its format. Quite a few video games were adequately adapted into the movies. Still, a game and a film are fundamentally different cultures and ways of entertainment. In the movie, the creators are not able to embody the gameplay that they took as a basis. Spectators cannot control characters on the screen. Accordingly, they need to be entertained with the story, but it is extremely difficult to adapt it correctly, again because of the difference in formats: modern story games last 30 hours in average, which need to fit into 90-120 minutes of a cinema slot. For these reasons, game film adaptations usually suffer from a bad scenario. Authors try either to depart from the canon and thus violate the logic of the world, or, on the contrary, try to follow the original source, which makes the film look secondary. The producer’s reckoning is primarily based on original fans. They want to go to the movies and are able to recoup the production. It really works like this quite often but one of the last known examples – “Assassin’s Creed” (2016) raised $ 240 million with a budget of 125. It is regarded as a box office failure. After that, the flow of movies based on games was temporarily stopped in Hollywood. Let’s see whether the film about Nathan Drake will return interest in the segment.

Mulan is affected by coronavirus

Disney premiere may be delayed

Reading time 4 minutes

On February 29, the popular American mass culture news aggregator Comic Book reported that Disney did not approve the rental plan for its new “Mulan” movie in China. The picture was supposed to be released in late March, but now it is highly likely that the premiere of the picture in the Middle Kingdom will be postponed indefinitely. The main reason is an outbreak of coronavirus, which still cannot be controlled. The performer of the leading role, Liu Yifei, a native of Wuhan, the city where the epidemic started, spoke about the situation: “People are doing everything right. They cherish themselves and others. It is very scary to see that they have not left the house for weeks. I hope that a miracle will happen and everything will soon be behind.”

Пример диснеевского ремейка - "Король Лев". Слева версия 1994 года, справа - 2019
An example of a Disney remake is The Lion King. 1994 version on the left, 2019 on the right

This situation can bring huge losses to Disney. The corporation has already announced significant financial losses after the temporary closure of two theme parks in Shanghai and Hong Kong – more than $ 150 million per quarter. In addition, the situation with Mulan is special, because the movie was obviously made with the expectation of a great profit from the Chinese audience: the plot is based on the medieval Chinese ballad about the girl Hua Mulan, who went to war with the Huns instead of her father, pretending to be a man. The film is part of a series of numerous “Disney remakes” of popular cartoons from the 80s and 90s with living actors like Beauty and the Beast or Aladdin, or photorealistic animations like The Jungle Book and The Lion King. All previous remakes, despite critical reviews and accusations of secondary nature, repeatedly recouped their production budgets. “Mulan” should not have been an exception, especially given the enormous budget: according to rough estimates, it is about $ 300 million, which makes “Mulan” one of the most expensive movies in history. For comparison, the largest budget ($ 365 million) came from last year’s blockbuster Avengers: Final.

Поцелуй из оригинального мультфильма. Вроде очень милый и не пошлый...
A kiss from the original cartoon. It seems to be very cute and not vulgar …

The creators faced certain problems even until the film transfer. For example, due to the massive military scenes, the picture received an age rating of PG-13 (13+), becoming the first Disney remake with such indicator. PG is considered to be the standard rating for studio films (6+ with parental recommendation). In addition, after the pre-screening, Chinese viewers demanded to cut the scene of the main character’s kiss with Li Shang, a military commander, considering it vulgar and unchaste. As a result, the creators decided to completely remove the character of Li Sang, considering his relationship with Mulan not corresponding to the era of #MeToo. Besides the Chinese criticized the historical inaccuracies of the movie: for example, the Mulan family lives in the adobe house “Tulou”. In reality, they began to be built only a thousand years after the events described in the film.

IPhones are only for the good guys

An interesting feature of Apple products usage in the cinematography

Reading time 4 minutes

On February 26, Vanity Fair, an American magazine in the field of politics, culture, fashion and film, published another video interview on its Youtube channel (more than 2 million subscribers).  This interview was conducted by Ryan Johnson, a popular filmmaker. First of all, he is known as the creator of the science-fiction film “Loopers” and the 8th episode of the Star Wars movie saga, “Last Jedi”. In a 23-minute long video, Johnson talked about his last movie, “Knives Out”. A detective drama tape was released last September (in Russia on November 28) and received rave reviews from critics (97% rating on Rotten Tomatoes) and extremely positive reviews from viewers (a rating of 8.0 on IMDB). In addition, the film was nominated for an Oscar in the Best Original Screenplay category. Financially, “Knives Out” also became successful: with a budget of $ 40 million, he raised 306. In the beginning of 2020, it was announced that Johnson is already working on a continuation of the picture. He is planning to release it before the end of 2021. The plot of the first part tells the story of Benoit Blanc, a detective, who is investigating the mysterious murder of the famous author of crime novels Harlan Tromby. Hollywood star actors such as Daniel Craig, Chris Evans and Jamie Lee Curtis have performed in the movie.

Райан Джонсон раскрыл секрет Apple
Ryan Johnson revealed Apple’s secret

The interview instantly became popular due to Johnson revealing of a rather interesting secret: it turns out that Apple, whose products and accessories are regularly featured in movies and TV shows, prohibits negative characters to use them. Indeed, the real killer in “Knives Out” does not use anything related to Apple, unlike some suspects who ultimately turn out to be innocent. Johnson noted with humor that all other detective directors would probably want to kill him because of the exposure of this fact. And not only detective directors: now, watching any Hollywood movie, you can know in advance who is the villain and who is not. If the character in the frame uses Iphone, MacBook, AirPods and any other Apple products, then he or she is, by definition, a positive character. Thus, the company avoids negative associations with its products. According to representatives of the American CNBC channel, not only Apple has such a reverent attitude to the perception of their products by viewers. This is also true, for example, for manufacturers of various food products. It is unlikely that the company will like the fact that something with the label of its brand is thrown into the bin or broken into pieces in the frame.

Самые популярные бренды дорожат своей репутацией даже в кино
The most popular brands value their reputation even in the movies

 

“Ice 2” has broken

The fees of the new film with Alexander Petrov reached a billion rubles

Reading time 4 minutes

On February 14, Valentine’s Day, “Ice 2” was released in cinemas – a continuation of the melodramatic musical of 2018 with Alexander Petrov, Aglaia Tarasova and Maria Aronova in the lead roles. The film companies “Hydrogen” and Art Pictures Studio, which are part of the National Media Group, were engaged in the creation and promotion of the film. And now we can say that they have done a very high-quality work to promote the picture: after 10 days, it has already submitted a billion rubles to the box office. Thus, “Ice 2” was included in the list of 14 Russian films that achieved such success at the box office. Earlier, more than a billion rubles were collected by the first part of “Ice”, as well as the films “Serf”, “Stalingrad”, “Crew”, “Irony of Fate. Continuation ”,“ Viking”,“ Fir-trees 3 ”,“ Wii 3D ”,“ Attraction ”,“ Last hero ”,“ Policeman from Rublevka. New Year’s lawlessness ”,“ Upward Movement ”and“ T-34 ”. In addition, “Ice 2” set a record for fees on the first day – 193 million rubles, leaving behind the “T-34” with an indicator of 114 million rubles. However, for the first weekend, the military action figure still collected more than the sequel of “Ice”: 713 million rubles against 610 million rubles. The novelty set its first record even before the release in theaters. Preliminary ticket sales amounted to about 72 million rubles. For comparison, with the first part, this indicator amounted to approximately 18 million rubles, and with the “Serf” it increased to only 9 million rubles.

Премьера "Лед 2
Premiere of “Ice 2”

There are several reasons for such success. First of all, the first “Ice”, which collected more than 1.5 billion rubles at the box office, made the continuation only a matter of time. First of all, Alexander Petrov is at the peak of popularity. “T-34”, “Text”, “Attraction”, “Invasion”, “Ice”, “Gogol” and the series “Call DiCaprio!” – this is an incomplete list of hits of the last 3 years, where Petrov has always been in the foreground . It is worth noting the change of director: instead of Oleg Trofim, who shot the first part, the sequel was led by Zhora Kryzhovnikov, the author of such box-office successful films as “Gorky!”, “Gorky! 2 ” and ” The Best Day. ” And it was him who created “Call DiCaprio!”. Simply put, the film looked very stellar by Russian standards. Finally, the producers of the film managed to start the premiere on Valentine’s Day – the best day of the year for melodramas and romantic comedies in movie theaters. In the next 3 weeks, we have holidays dedicated to Defender of the Fatherland Day and International Women’s Day. At this time, more and more people go to cinemas, especially with their family and with loved ones (“Ice 2” age rating is 6+).

Аглая Тарасова и Александр Петров в фильме "Лед 2"
Aglaia Tarasova and Alexander Petrov in the film “Ice 2”

May the Cancel be with you

Star Wars video game projects are being canceled more and more often - what is the reason?

Reading time 5 minutes

On February 23, the world most famous virtual gaming platform Kotaku reported that Electronic Arts gaming company had canceled the development of its Star Wars game. It was engaged in EA Vancouver. This was posted on Twitter by Jason Schreyer, an editor-in-chief of the portal, one of the main insiders in the field. The Vancouver branch of EA was developing the single-player open-world video game Orca. It was based on a failed project of Visceral Games studio under the working title “Ragtag”. In 2017, Visceral Games was closed for unknown reasons. In the same year, according to information received from Schreyer, Orca was also shut down. After that, EA Vancouver took up another Star Wars game, Viking, but it was also canceled.

Star Wars Jedi: Fallen Order - единственная успешная игра по вселенной "Звездных войн" за последние годы
Star Wars Jedi: Fallen Order is the only successful Star Wars game in recent years.

There is some good news. Schreyer said that Respawn Entertainment’s development studio has received permission to produce the Star Wars Jedi: Fallen Order sequel. It was released on November 15, 2019. Its average rating on the Metacritic aggregator is 8.1 out of 10, the result is well above the average. Financially, the novelty also became successful: by the end of January 2020, more than 8 million copies of the game were sold, what is 2 times higher than expectations of EA CFOs.

Star Wars: Battlefront 2 - крупнейший провал EA
Star Wars: Battlefront 2 – EA’s biggest failure

But the success of Respawn Entertainment is rather a pleasant exception to the currently generally negative video game situation in the George Lucas universe. In 2013, EA entered into a ten-year agreement for the exclusive Star Wars games publisher with its owner, Disney Corporation. Since that time, there have been as many canceled games as there are three released. And if the “Fallen Order” really gained popularity, then both parts of the multiplayer “Star Wars: Battlefront” were adopted very ambiguously. This is especially true considering the second one, which was released in 2017. The problem was not the gameplay but the greed of Electronic Arts. All progress was built on lootboxes – virtual cases, after “opening” them the player received items of random quantity and quality. These cases could be bought either for game currency or for real money, but if you did not want to pay from your pocket, the player had to earn this currency for many hours. Simply put, gamers were outraged by such a “segregation of rich and poor.” In addition, there was a problem in the element of randomness: an unnecessary thing could fall out of the lootbox, or it could be the most unique one, which gives a great advantage over other players.

EA не очень любят
Gamers don’t like EA

As a result, EA gained a bad reputation in the gaming community. Players do not like the company because of excessive greed, and developers do not like it because of the production hell that many of its projects has fallen into. Visceral Games is one of the three examples when a large studio under the supervision of EA was closed. In addition, BioWare Montreal and Headgate Studios were also affected by the corporation.

Pixar continues to move onward

The new studio film received the first reviews

Reading time 4 minutes

On February 20, preliminary screenings of the new cartoon of the animated film studio Pixar “Onward” were held. The first reviews of the audience were positive. Most of those who watched agree that the picture has a standard for Pixar beautiful and elaborate animation, a touching story and an excellent soundtrack.

Главные герои "Вперед" (ноги тоже!)
The main characters are “Onward” (legs too!)

According to the annotation, the action of the cartoon will take place in a magical world, from which all magic had disappeared as a result of some terrible event. But fabulous creatures, such as trolls, centaurs or elves, remained and were forced to live an ordinary (human) life. The main characters are two elf brothers, Ian and Barley Lightfoot. They will receive the magic staff that their deceased father bequeathed them. This staff will launch a series of adventures. The brothers will try to get their father back and find out how magic left their world. Interestingly, both brothers were voiced by actors who gained popularity thanks to roles in Marvel studio films – Tom Holland (Spider-Man) and Chris Pratt (Star Lord).

Режиссер Дэн Скэнлон
Diector Dan Scanlon

The film was annotated in 2017 at the annual D23 Expo, which is dedicated to new Disney studio projects. It was immediately announced that the director and screenwriter of the picture would be Dan Scanlon. “Onward” is the second full-length cartoon in his career. Previously, he was also the director and script writer of the prequel to Monsters, Inc., Monsters University, which was released in 2013. Scanlon was also the creator of the 2006 short film, 2Mater and the Ghostlight”. This movie was dedicated to the tow truck Mater, a secondary character in the cartoon Cars of the same year. Following the success of these films, Pixar launched the animated series “Cars Toons: Mater’s Tall Tales2, which ran from 2008 to 2014 on the Disney Channel. Scanlon did not take part in the creation of the series.

Похожи?
Are they similar?

On February 17, the future of the film was in jeopardy: an artist and tattoo artist Danier from San Francisco sued the creators of the cartoon for copyright infringement. According to the plaintiff’s position, Pixar, without her permission, copied Danier’s unique vanicorn design featuring a unicorn. It turned out that in September 2018, Pixar representatives rented the van “as an artwork at a corporate music evening.” But at the presentation of promotional materials for the cartoon in May 2019, Danier saw a van that looked exactly like her. She later contacted “Onward” producer Corey Ray. Ray asked the victim to sign a non-disclosure agreement, but did not pay the compensation. Now the artist demands not only monetary compensation, but also an injunction against distribution of advertising, goods and the film itself. The film company has not yet commented on this situation.

Valentino’s collection is not on the catwalk but in the cinema

The fashion Brand collaborated with Luca Guadagnino, a film director

Reading time 3 minutes

This month a short drama “The Staggering Girl” directed by Luca Guadagnino  (also “Call Me By Your Name”, “Suspria”) will be released. It was inspired by Valentino’s couture collections 2018-2019. Julianne Moore is a leading actor, but Valentino’s ensembles come to the forefront of Luca’s favorite cameraman, Sayombhu Mukdeeprom. The movie can be easily taken into screenshots and printed, for example, in Vogue.

After attending Valentino’s Couture Spring 2018 fashion show, Guadagnino got the idea of filming something equally amazing with his fellow countryman, Pierpaolo Piccioli. Piccioli, in his own words, dreamed of becoming a filmmaker when he was young, so, the idea of turning the “stream of consciousness” (as he describes the couture collection of spring 2018) into a movie, found the most lively response from the designer.

Guadagnino’s passionate romance with fashion has been known for a long time. For example, director’s favorite actress Tilda Swinton wore Raf Simons twice: for the movie “Io sono l’amore”, and for “A Bigger Splash”. Guadagnino’s hobby resulted in the creation of the Frenesy Film company, which specializes in collaborations with fashion brands. Its portfolio includes short films for Giorgio Armani, Sergio Rossi, Cartier and Salvatore Ferragamo. The latest documentary named “Walking Stories” came out last fall. It was based on designer’s autobiography.

At the same time, “The Staggering girl”, which is formally a short film (37 minutes), Guadagnino designates it as an artistic picture with a plot, and not just an elegant fashion film. The story unfolds around the New York city. The main actress, Francesca Moretti (Julianne Moore), is a writer, daughter of German-Italian artist Sofia Moretti. Francesca goes to Rome to persuade an aging and going blind mother to move in with her, but, once visiting the long-abandoned home, she is immersed in memories. Guadagnino and Piccioli encoded the state of mind of their heroine using the color and style of clothing that she wears.

 Top 3 most eloquent outfits from the movie

BLACK FULL SKIRT DRESS WITH A SLIT UP THE SIDES, COUTURE COLLECTION SPRING 2018

 Francesca, despite her Italian origin, is a true New Yorker: she lives in a Spartan setting and dresses appropriately. Her clothes are exclusively dark, whether it is an oversize black palazzo pants with a turtleneck and an oversize coat or a chic evening satin dress with shoulder-length gloves. Wearing this drees, she appears at her friend’s house party, where she sees a picture on the wall, reminding her of the mother.

LUSH RED OFF-THE-SHOULDER DRESS , COUTURE COLLECTION FALL 2018

Scarlet is the color which Francesca associates with her mother. Young Sophia Moretti is played by Mia Goth, another Guadagnino’s favorite actress. They worked together on “Suspiria”. When Francesca is immersed in childhood memories, she sees her mother as a lady of society. She likes to party or spending time in front of the easel. Her mother wears velvet and sequins or a lush scarlet off-the-shoulder dress – Valentino’s classic. It appears on the catwalk in different variations from year to year.

AZURE CAPE WITH SATIN APPLICATIONS, FALL 2018 COUTURE COLLECTION

A luxurious cape embroidered with satin applications and a gold edging is the brightest item, both in the movie wardrobe and in Valentino’s Couture collection fall 2018. According to Piccioli, Greek myths served as inspiration for the collection, especially, the one about Leda and the swan.

A brief introduction to the “royal sport”

Horse racing, show jumping and dressage: what is the difference

Reading time 5 minutes

Equestrian sport is historically one of the most popular activities among kings and other noble persons. Today some of them choose it as a hobby, for others horse riding becomes a profession, for others – even a lifestyle.

Many people don’t take horse riding seriously, considering it as an entertainment and a pleasant way to spend time. They may have a ride once or twice. In fact, this is one of the most dangerous sports. Among those who have been involved in equestrian sports for a long time, few have never fallen from a horse or been injured.

Конный спорт: выбор смелых и решительных
Equestrian sport is the choice of the brave and decisive people

Horse racing at hippodromes is the most popular equestrian competition among spectators. It is considered not as a sport, but as a test. In real equestrian sports, the most common types are jumping and dressage. They are both Olympic sports.

Скачки — испытания лошадей на резвость, по итогам которых делается вывод о пригодности к дальнейшему разведению.
Horse racing is an agility test for horses. The results helps to make a conclusion about the suitability for further breeding

Show jumping is the most spectacular and dynamic one. At first glance, the most important thing here is the speed of the route. However, according to the rules, victory is won not by the fastest, but by the most accurate one: for every mistake, whether it is a tumble (obstacle destruction) or disobedience of a horse (refusal to jump over a barrier), the rider receives penalty points and can often be disqualified. The victory will go to the one who completed the route “cleanly.”

Людгер Бербаум — один из самых успешных конкуристов Германии
Ludger Beerbaum is an internationally successful German equestrian who competes in show jumping and has been ranked the No. 1 Show Jumper in the world by the FEI on multiple occasions. He is also a four-time Olympic Gold medalist

There is even a “director” in a show jumping. His role is played by a course-designer. This professional is adept at creating precisely calibrated routes for a specific category of riders. He is responsible for the design, height and location of obstacles, as well as (up to a centimeter!) for the distance between them. After the route is completely ready, even before the start of the competition, each athlete has the right to familiarize himself with it, walking between all the barriers on foot and having pre-estimated the trajectory of movement from one to the other.

In dressage, speed does not matter. The main thing is attention to detail. This is a kind of elegant and graceful “dance” which consists of many complex elements. To hone them a lot of rider’s patience is required, likewise painstaking work and dozens of rehearsals. The pace, rhythm, accuracy and quality of the figures are all judged. The athlete is free to combine the elements contained in the ride and arrange them in the desired sequence, creating his own unique show. He also chooses musical accompaniment for it. Preparation for a sporting event turns into a fascinating creative process. Each participant gets a chance to show creative abilities and discover all facets of talent in his partner – a horse.

Эдвард Гал и Тотилас: звёзды мировой выездки
Edward Gal and Totilas are world dressage stars

 

 

 

Blizzard wants more gold

Warcraft 3: Reforged became the biggest failure in the history of the studio

Reading time 4 minutes

On January 29, one of the most expected Blizzard Entertainment projects went on sale – an updated version of the cult real-time strategy (RTS) of Warcraft 3: Reign of Chaos (2002) and its continuation The Frozen Throne (2003). Immediately after the release of the video game, it received the lowest ratings from critics among all the projects created by Blizzard – 60 out of 100 according to the most popular review aggregator portal Metacritic. Typically, Blizzard games receive ratings above 85 on this site, moreover, each time they become an event in the gaming world and are recognized as the best or among the best ones of the year. For example, the original Warcraft 3: got 92 out of 100 among critics and the same 9.2 out of 10 among players. The remake turned out to be very upsetting: at the moment, the user rating of the product is 0.5 out of 10. This is the worst result among all the games that have ever been released. Gamers are unhappy and are massively demanding to return the money for the purchase. The game even got the nickname “Warcraft 3: Refund”.

Warcraft 3: Reforged is defeated by critics and players

The main reason for the audience’s dissatisfaction was unfulfilled promises: during the announcement of the game at the major game festival BlizzCon 2018, developers talked about completely redesigned in-game videos and graphics, a fundamentally new gameplay, an endless variety of user content, etc. At the output, the strategy turned out to be much worse than during the festival presentation. Almost everyone who bought the game reported a large number of bugs (errors in the game code, due to which it does not work correctly), inability to play normally in a co-op, and system requirements that are too harsh when graphics is outdated. Finally, original game fans noted that the new version has significantly less interactive elements. There are in-game tournaments and clans, which played an important role in the online component of the 2002 game. Moreover, it turned out that it was not Blizzard employees who developed the game: the creation was outsourced to an unknown Malaysian company Lemon Sky Studios. This fact convinced the gaming community that Blizzard took Reforged irresponsibly and did not care about its quality.

An example of a bug in the game

Almost a week after the release, Blizzard developers made the first announcement in their official forum regarding Reforged. They apologized to the players and promised to release several patches (files for the game that fix errors in the code) in the nearest future. In general, they will continue to improve the game. In any case, this scandal ruined the Blizzard reputation. It will be much more difficult for the company to advertise new projects in the future.