Assassin’s Creed, the long-awaited and criticized

На российском экране – картина «Кредо убийцы» Джастина Курзеля, снятая по одноименной серии игр

Reading time 8 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Plot

Male gaze

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The film Assasin’s Creed revolves around the conflict between the Assassins and Templars. Two groups pursuing certain goals, trying to get their hands on the Apple of Eden, an artifact of divine origin, which gives the owner superhuman strength. It was the pursuit of him is at the center of the narrative and becomes the main motivation of the characters in the film: the Assassins are trying to protect Apple, while the Templars use it for their own purposes. The outcome of this chase depends the fate of humanity, so Callum Lynch – the protagonist of the film – to find his place in the world and lead the chosen way to success.

Female perspective
Speaking in plain language, this film tells the story of a murderer Callum Lynch, whom brought in the so-called “rehabilitation center” in Madrid. There it is connected to the “Animus”, the special apparatus, which allows to enter the regression and take the place of his ancestor who lived 500 years ago. Dr. Sophia Raylin and her father sent Callum in the past, that he found the Apple of Eden with which it is possible “to heal the world from violence.” The goal looks good, but the movie was too “muddy”.

Acting

Male gaze

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The very arrangement of the film not too conducive to the manifestation of talent – most of the time the actors enough to maintain equanimity in the frame. And with that, I must say, they do perfectly. However, Michael Fassbender perfectly shows the audience the inner world of the protagonist, caught between two fires, and trying to find his way in the world of Assassins and Templars. Marion Cotillard, the female leading role, also managed to reveal his character – Sofia Raylin – we do not understand on which side will eventually face the employee of Abstergo industries.

Female perspective
I was very disappointed with the game’s main character Sofia. After a sensual drama “Allies” of the end of 2016, the year in which Marion Cotillard sincerely recited all of the dialogue and showed the tenderness, passion and despair of the French scout, her role in “Assassin’s Creed” was not crowned with the same success. In the new action she seemed emotionless throughout the film. As for me, it is better to criticize the actor, what not to say about his performance in the movie nothing. That Michael Fassbender does not surprise me and did not show his acting talent unlike the little actor Angus brown, who played Callum Lynch in the childhood.

Photography

Male gaze

The film is filled with action in the form of action scenes: the characters constantly fight, break away from the shackles or run – on dialogues almost no time. This, however, the movie does not harm – most of the filming produced at the highest level, although sometimes computer graphics visible to the naked eye. It should be noted that transitions between the two times of the film – 1492 the year and the present – which is never a surprise to the viewer, so it does not have to spend a lot of time thinking about what he saw.

Female perspective
How producers and Directors present to the past, where is Callum, namely Andalusia in 1492, the year, is truly mesmerizing. In the film there are beautiful nature photographs, for example, mountain ranges with a bird’s flight, ancient palaces, and the ancient city. Unfortunately, almost two-hour film, they occupy only a small part. But ¾ of the time is shooting battles, where flying dust, causing the faces of the actors become indistinguishable, and instead of the normal dialogue is heard only screams.

Main idea

Male gaze

The conflict between Assassins and Templars – not so much a gang war, as the opposition ideologies. The film shows how important for any person free will, even if it leads to the wrong action. It is no coincidence that it is related to the Apple of Eden, which Adam and eve were expelled from Paradise. This is the first manifestation of man’s free will is not mentioned directly in the film, but to see it for the metaphor it is easy. Thus the “overly aggressive” Assassins become the embodiment of freedom, and their famous motto – “Nothing is true, everything is permitted” – another proof.

Female perspective
In my opinion, the main idea of this picture is that if your ancestor was a criminal or a murderer, and you will be prone to violence. From such a fate is possible to save the people, if you go into the past and change fate. I agree, it sounds non-trivial and very strong. Only now this idea is very poorly implemented in the movie. It completely “slaughtered” a sword that even after viewing the film remains ringing in the ears.

Overall impression

Male gaze
I as a fan of the game series Assasin’s Creed movie seemed very decent. It was nice to plunge into the atmosphere of confrontation between the Brotherhood and the Order, once again remember the story of Desmond miles and hear memorized by heart the Oath. The plot did not seem so confusing, how he tried to imagine the critics, and the abundance of action scenes I would rather attributed to the merits of the film.

Female perspective
Ladies, if you are fans of the game “Assassin’s Creed” or fighters, then don’t waste your time and money on “assassin’s Creed”. First, there’s a lot of unknown for you words. Second, love the lines of the speech did not go. Finally, any emotion he did not have a cause, believe me, neither to cry nor to laugh, even frightened for no reason.

We have a situation – run!

Эпидемия шоповой лихорадки докатилась до России: 25 ноября магазины объявили Черную пятницу

Reading time 4 minutes

What is Black Friday

Day of total sales, a tradition which came from America. In social networks you can meet the skeptical comments: “In Russia, Black Friday is not accustomed: incorrect we have it. The first stores will raise prices as far as they can, and then pretend that you enter discounts. In the end, the product is still expensive.”

On the other hand, for shops this sale is beneficial as it allows you to sell unsold goods on the shelves. And brand is first and foremost a good advertisement.

2013 Black Friday is held on the grounds of online sales, including at blackfridaysale.ru, where the sale involved about 300 stores. Sold appliances, electronics, home goods, and watches, cosmetics and clothes.

How to use this?

The easiest thing to do in this day shopping online. In this year the action involved such famous brands as Adidas, Reebok, Red Cube, one of the largest online malls AliExpress and others. Discounts at these stores reach 50% and above. For many people this is a welcome opportunity to previously inaccessible things at a low price. In the company “Adidas”, for example, prices of shirts, t-shirts and shorts trimmed in two times, and discounts on laptops in “M-Video” range from 30 to 50%.

In one of the shopping center “atrium” – UNIQLO – as this action takes place. Being the # 1 brand in Japan, in Russia, this brand is rarely collects a large number of buyers. On the day of Black Friday the aisles resembled the trail that was moving hundreds of ants. The Manager of the service center Elena said that on a normal Friday this is rare.

How did it begin?

A public holiday, especially revered American Thanksgiving falls on the last Thursday of November, and the next Friday is also off, and this advantage marketers.

In America, on this day, stores open early: at 5 in the morning, and some even at 2 in the morning and at midnight. Already at 6 in the morning goods from the shelves of small shops are swept away and exhausted cashiers of supermarkets are hard to serve customers with full carts to the brim.

Why is she black?

It is believed that the term Black Friday is associated with the peculiarity of accounting in the US, where profits were recorded in black ink and losses in red. And Wikipedia thinks that Friday was called black in Philly because the streets in the day it was impossible to pass: there were huge traffic jams and crowds of pedestrians and rows of cars created one big mess. There is the original version of that Friday called black by analogy with black holes of the Universe, in which matter is sucked in, disappearing without a trace there.

getting more information

The Village about how not to make foolish purchases that day.

Premiere on the stage of Theatre of Nations

Новый спектакль Марата Гацалова, основанный на тексте британской пьесы

Reading time 3 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

The production received the award “the gold Mask” created based on the play by Duncan Macmillan, the famous English playwright of our time. The writer was twice nominated for one of the most prestigious British awards – the award of Lawrence Olivier.

Artistic Director
Artistic Director

The main characters of the action – “supporters of a healthy lifestyle: they do not care what they eat, how much water you spend, when brushing my teeth and how the waste is disposed of”. However “for picture perfect is not enough only children. And this fact prevents them to live quietly” — a fragment from the announcement of the performance on the website of the Theatre of the Nation.

The scenery
The scenery

In an interview for “Theatre” Marat Gatsalov has shared his impressions of the works: “a discourse in which there are two character in connection with the desire to have children.” The artistic Director added that the play “Breath”, “how “the ballet of everyday life”, where things in his obsession turn to dance” – said the artistic Director.

For a more vivid and accurate transformation of the actors in the characters of the play, the Director has attracted professionals: artists Peretruhina Xenia and Alexey Lobanov, artist Asya Mukhina, composer and choreographer of Sergei Nevsky and Tatyana Gordeeva.

The main role performed by actress Lyudmila Troshina, with which the Director has worked in the Novosibirsk theatre “Globus”, the play “August. Osage County” and actor Roman Shalyapin.

Photo from Billboard
Photo from Billboard

The minimalist scenery is the business card of the play “Breath”. Artistic Director refused to reveal all the secrets of the production of scenery, wanting to leave the intrigue when viewing the work.

Within a few days (from 7 to 9 November) on the Small stage of the theatre of Nations will be held premiere performances, and this year the screenings will be held on 4 and 5 December.

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes


One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.