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Sony не станет проводить PlayStation Experience в этом году

Reading time 2 minutes

Sony решила отказаться от проведения своей ежегодной видеоигровой конвенции PlayStation Experience в 2018 году. Об этом сообщил председатель Sony Interactive Entertainment Worldwide Studios Шон Лейден (Shawn Layden).

Об отмене ежегодного мероприятия Лейден сообщил во время подкаста PlayStation Blogcast  28 сентября этого года. В качестве основной причины он назвал нежелание компании разочаровывать поклонником малым количеством новых анонсов.

«Я знаю, некоторых это разочарует, но мы приняли решение не проводить PlayStation Experience в 2018 году», – сказал Лейден.

Шон Лейден на PSX 2015
Шон Лейден на PSX 2015

«Недавно мы выпустили Spider-Man, а в 2019 году нас ждёт выход таких проектов как Dreams и Days Gone. Но этого недостаточно для того, чтобы собрать людей в одном месте в Северной Америке и организовать для них шоу. Мы не хотим вызвать большие ожидания, а после не оправдать их. Это было сложное решение, но в этом году PlayStation Experience не состоится», – добавил он.

Тем не менее, отмена PSX 2018 не означает, что новой информации по уже анонсированным и будущим проектам не будет. В том же PS Blogcast Лейден обозначил, что Sony намерена использовать PS Blog и свои социальные сети для коммуникации с поклонниками.

Это объявление стало ответом на просьбы фанатов прояснить отсутствие новостей о датах проведения конвенции. Как пишет Polygon, из-за отсутствия какой-либо информации о PSX 2018 в последние два месяца перед предполагаемым временем проведения выставки, некоторые фанаты обращались к сотрудникам SIE в социальных сетях за разъяснениями.

Помимо отсутствия у компании новых проектов, обозреватели выделяют и другие возможные причины отмены мероприятия. Так, портал IGN отмечает, что уже PSX 2017 было не таким «тяжеловесным», как предыдущие мероприятия, что Sony стала чаще использовать PS Blog и свои социальные сети в качестве площадки для анонсов. В качестве примера Джонатан Дорнбуш (Jonathon Dornbush), редактор портала, приводит анонс PlayStation Classic и оглашение даты выпуска God of War на портале компании. Российский ресурс «Игромания» также пишет, что отмена конвенции в этом году может свидетельствовать о том, что текущему флагману Sony – PlayStation 4, «готовится замена».

Главный холл PSX 2017
Главный холл PSX 2017

Первая игровая конвенция Sony состоялась в 2014 году. С тех пор компания проводила мероприятия PlayStation Experience в начале декабря каждый из последних четырех лет. PSX является одной из ключевых площадок Sony для связи с поклонниками и анонсирования новых проектов. На конвенциях компания показывает и анонсирует новые проекты для систем PlayStation. Компания неоднократно игнорировала сторонние мероприятия ради проведения более насыщенного собственного шоу. В этом году Sony впервые отказалась от проведения ставшей традицией выставки.

Rap God vs Rap Devil

Новый альбом Эминема: кому досталось и при чём здесь Machine Gun Kelly

Reading time 3 minutes

Несмотря на то что рэперу из Кливленда Колсону Бэйкеру были посвящены всего несколько строк из 13-и треков, именно он стал самой интересной фигурой.

В треке «Not Alike» есть такие фразы:

«И я обращаюсь к тебе, хоть ты и сам знаешь, что ты представляешь из себя, Келли,
Я никогда не действую исподтишка и тем более не пишу диссы тайком.
Но ты можешь дальше комментировать мою дочь Хэйли».

Последние предложения — отсылка к твиту MGK 2012 года, где тот называет Хэйли Мэттерс «горячей» (на тот момент ей было всего 16 лет), с этим связаны слухи, якобы после твита Эминем забанил Колсона на радиостанции, которой заведует. А претензии к скрытым диссам связаны с тем, что в последних работах, а именно в треке «No reasons» (совместный с Tech N9ne) и во фристайле с Лейкерсом, Колсон без упоминания имени отпускает высказывания в сторону Эминема.

В интервью со Свэеем Каллоуэем, американским журналистом и радиоведущим, Эминем называет эти обе причины ключевыми.

Обложка к диссу MGK "Rap Devil"
Обложка к диссу MGK “Rap Devil”

Конфликт получает свое развитие.
С удивительной скоростью, через пять дней после релиза «Kamikaze», Machine Gun Kelly выпускает пятиминутный дисс на Маршалла с названием «Rap Devil», что является отсылкой к хиту «Rap God» из альбома MMLP 2, вышедшего в 2013 году. Сутки спустя дисс занял первое место на портале Genius.

В треке MGK насмехается над внешним видом «Бога Рэпа», указывает на то, что он «староват» и много думает о себе, но параллельно с нападками чередуются «восхваления», как-никак Эминем долгое время был кумиром и примером для артиста из Кливленда.

Дисс дошел до своего адресата: именитый рэпер даже назвал его «неплохим». Ответный трек не был ожидаемым, ведь Эминем склонен игнорировать подобные нападки, которые далеки от его уровня, но релиз не заставил себя ждать.

Обложка трека Эминема "Killshot"
Обложка трека Эминема “Killshot”

Трек «Killshot» целиком посвящен Колсону и разбирает по косточкам его творение. Эминем указывает на отсутствие фактчекинга, банальность строк («у тебя странная борода», «слабые колени»), а также на былой фанатизм («Я, кажется, забыл перезвонить тебе. Держи автограф для твоей дочки»).
По многим параметрам «Killshot» оказался куда более состоятельным и объективным. За первые сутки трек вошел в десятку самых просматриваемых на Genius с 36-ю миллионами просмотров и до сих пор не сдает своих позиций в iTunes.

Был ли этот конфликт спланированной пиар–акцией или нет, мы уже не узнаем, но оба артиста по итогу остались в плюсе, а поклонники двух рэп–исполнителей получили дополнительный повод для дискуссий и достойные треки впридачу.

From bastards to riches

Иван Реон сыграет в новом сериале от Marvel

Reading time 3 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

The star of the “Game of Thrones” and “Misfits” will play the role of the villain Maximus in the project “Inhumans”, on which ABC and Marvel Television work. Shooting of the series will start on March 3 and will be held in the territory of Chicago, Los Angeles, California and the Hawaiian Islands.

Race possessing superpowers creatures, called nonhumans, invented the creator of the universe of Marvel Stan Lee in the 60’s in conjunction with Jack Kirby. The first appearance of nonhumans occurred in a series about the Fantastic Four in 1965. The new superhero series will tell you about the adventures of Black Thunder and the royal family from Attilan. But it’s worth mentioning that this will not be the spin-off of the series “Agents Sh.I.T.”. “Unholy” will also be the first adaptation of comic books, where at last there will appear such characters as Medusa and Crystal.

Ron will play the clever and attractive telepath of Maximus, loyal to the people of Attilan and his own brother – King of the Black Thunder. However, the role of the king’s brother certainly does not suit the evil genius, and Maximus dreams of taking the throne and taking the place of the king.

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Scott Buck (“Iron Fist”, “Dexter”) will act as a screenwriter, and director Roel Reine answers for staging two debut episodes. Apparently, soon we will see the first casting announcements. In addition, the release of the first two episodes of “Inhumans” will be held at the IMAX cinemas on September 4. And after two weeks of film distribution, the show will “move” to the small screen and will continue from September 26 on ABC channel. Actors for other roles have not yet been approved, but there is information that Eliana Jones was interested in the role of Crystal, and Vin Diesel hoped to get the lead role and reincarnate in Black Thunder.

In the news program on channel Marvel Entertainment on YouTube (0:47) learn about the cast of the series, which is known at the moment. The video says that the Black Thunder will play Anson Mount, and the role of the Queen of the Inhumans, Medusa will perform Serinda Swan.

Choose life, choose the “T2: Trainspotting”

На большие экраны вышло продолжение фильма «На игле»

Reading time 3 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!



In Russian cinemas premiered the movie “T2: Trainspotting”. This is the second part of the cult film of the generation 90’s, which is more known to the Russian audience called “Trainspotting”. His story is simple: in Russia the film was released under the pirate early with this name. It is so well established among the audience that has the official distributors did not change.

All the roles the actors played the first part
Source: Kinopoisk

Danny Boyle went a long way to the sequel to his debut picture. During this time, the Director managed to quarrel and make up with the leading actor, Ewan McGregor, to “Oscar” and visit the Olympic games in London. And then came the moment long-awaited meeting with Ginger, a Torso and a Killjoy.

It took 20 years after mark Renton has left his friends with a bag of money and went to a better life. Now the hero not so young. He decided to visit his native land and reliving the past.

It should be noted immediately that “T2” is not exactly appreciate those who never watched the first part. The film almost every time refers to events of the past. Present and flashbacks that go through the minds of the characters during reflection. The picture is a haunting reminder that she is continuing and, in principle, the title of cult does not apply. This is a tribute to the past and a gift for the fans and for the creators themselves. It is seen that when working on a painting, they thought about every detail and moment, but also have fun.

Ewan McGregor and Robert Carlyle
Source: Kinopoisk

“T2: Trainspotting” will appeal to fans of good humor. However, it’s still a sad story about aging and the ring-composition of life. Because in the end, the mark chooses the “same broken record”, but adapted for modern tastes.

“Attraction” or rejection?

Лучшие профи работали над фильмом более полутора лет – и вот результат

Reading time 10 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

The name Fyodor Bondarchuk attracted a lot of attention to the sci-Fi movie. This is evident by the film’s budget almost half a billion rubles, and by the fact that this is only the 4th film in our country, which is transferred to the IMAX format. We tried to find out whether the movie is as good as was told about her star in interview the TV channel Moscow 24 after the presentation.

Plot

Male gaze

“Gravity” is a film about what would happen if first contact with an alien civilization took place not in new York or Washington, and in the Districts. The alien ship downed by the Russian air force, becomes a stumbling block: the government, wanting to avoid unnecessary casualties, protects him from the people, and the people themselves demand to immediately expel the intruders with the “our Land”. The situation is complicated by the fact that in cordon there is a gap through which a too enterprising Teens can make contact with the aliens, the consequences of which, in fact, described in the film.

Female perspective

gravity fall

The plot is quite trivial. Julia Lebedev attends school in high school and lives with his father-a Colonel, as her mother died. She has a lovely young man, he and best friend with whom they climb onto the roof of the skyscraper to watch the meteor shower. Instead, he falls to the Ground alien ship Sol with the aliens, is very similar to transformers. Like one gets a pretty picture, but it spoils the second half of the film, which is more similar to Euromaidan in 2014, the year of Molotov cocktails than at the beautiful battle between humans and aliens.

Acting

Male gaze

The characters in “Gravity” are shown with all possible care. Colonel Lebedev performed by Oleg Menshikov it looks a lot like the strict father, the one whose daughter entered puberty, but because to understand it is extremely difficult. The daughter herself – Julia Lebedeva, which in the movie is played Irina Starshenbaum, – behaves like a real problem child, and her boyfriend Artem (Alexander Petrov) looks like an ordinary young man in love. Special attention also deserve a school teacher (Eugene kilometers) and Google (Evgeny Mikheev), the sincerity of which really wants to believe.

Female perspective

gravity cast

Many emotions in “Gravity” shows Irina Starshenbaum not bad, but I saw nothing unusual except for her name. This actress has no personality! And Irina and her character Julia Lebedeva if deprived of individuality, which is so important to exercise in sci-Fi movies. Otherwise, a large number of special effects overshadow an actor. In the films of this genre I’m used to seeing these beauties as Jessica Alba in “Fantastic four”, or Scarlett Johansson in “the Avengers”, but not “gray mouse” as the main character. Alexander Petrov is more suitable for Comedy films than dramas.

special Effects

Male gaze

From the very beginning of browsing, we marvel at the scale of surveys: extremely realistic space ship in the far reaches of space, fighters, explosions and meteorite impact – all performed at the highest level. The scene with the fall of the UFO in Chertanovo and did want to revisit again and again – so cool it looks. Of particular delight is the quality of study space suits of aliens, which if done manually, not with computer graphics. The interaction of alien technology with the water looks absolutely incredible – much better than in “the last airbender”. The quality and quantity of special effects, “Attraction” is quite comparable with the Hollywood blockbuster “2012”, which is caused not only multi-million dollar budget, but a brilliant work of specialists.

Female perspective

pull spec

At first glance on the poster and in the trailer the alien ship in the form of a sphere looks brilliant in all senses. Unfortunately, when you sit down to watch the film from beginning to end, you realize that it’s not as cool as previously thought. If the UFO in the middle of the skyscrapers of America looks intimidating, but it is relevant in Chertanovo – ridiculous. In fiction need hyperbole to the next frame was stronger than the previous one. That’s what’s really “catchy”. If you compare a recent film about aliens on Earth Denis Villeneuve’s “Arrival” and “Attraction” of a novel, American drama, of course, wins. And not only on special effects.

Idea

Male gaze

Think about what will be the first contact with an alien race, we were offered more than once. Somewhere this momentous event almost turned into a disaster (“Alien”, “Predator”), where it was funny (“Mars attacks!”), and somewhere went by quite peacefully (“Contact”). However, the “Gravity” gives us much more cause for reflection, because its action takes place somewhere in America, right in Moscow, showing that it can happen anywhere at any time. And if the aliens do first come to Earth here and now, will we be ready for such contact? Bondarchuk sure will, and I have no reason not to believe him.

Female perspective

gravity suit

“Gratitude, loneliness, hate, love” – the meanings of these words the main character tries to explain to one of the aliens, which in appearance is no different from an ordinary person. The creators of fantastic pictures tried to combine the two stories: about the strongest feelings of the people about the disaster that will occur when approaching the UFO to Moscow. Maybe I should focus on one thing more details and to register the script. Sometimes it seemed that skipped some scenes, like the writers didn’t want to make the film taut. As it turned out! I involuntarily looked at the clock when sitting in the cinema.

Overall impression

Male gaze

On viewing I went with a clear feeling that much of “Gravity” that we should not expect too bad, in my opinion, showed themselves national cinema in recent years. However, I was pleasantly surprised by the quality of the filming and the script – the film is very worthy. Of course, not without some contentious moments, but they focus should not be – a major impact on the overall picture they do not have. “Attraction” after watching the leaves not only a pleasant experience, but also a ground for reflection, so I definitely recommend it for viewing the male half of the audience.

Female perspective

In the second half of 2016, the year of the Russian cinema has pleased me both great films, including “the Collector” with Konstantin Khabensky in the main and only role, the philosophical picture of “the Apprentice” by Kirill Serebrennikov and “Paradise” Konchalovsky. Amid such harrowing films with complicated storylines “Attraction” seems too superficial. If a person wants the soul to cry, then he chooses a drama, and if you want to relax and to relieve the brain, it is fiction. That is why I do not advise women to watch a movie of a novel: you just confused what to do.

Assassin’s Creed, the long-awaited and criticized

На российском экране – картина «Кредо убийцы» Джастина Курзеля, снятая по одноименной серии игр

Reading time 8 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Plot

Male gaze

кино2

The film Assasin’s Creed revolves around the conflict between the Assassins and Templars. Two groups pursuing certain goals, trying to get their hands on the Apple of Eden, an artifact of divine origin, which gives the owner superhuman strength. It was the pursuit of him is at the center of the narrative and becomes the main motivation of the characters in the film: the Assassins are trying to protect Apple, while the Templars use it for their own purposes. The outcome of this chase depends the fate of humanity, so Callum Lynch – the protagonist of the film – to find his place in the world and lead the chosen way to success.

Female perspective
Speaking in plain language, this film tells the story of a murderer Callum Lynch, whom brought in the so-called “rehabilitation center” in Madrid. There it is connected to the “Animus”, the special apparatus, which allows to enter the regression and take the place of his ancestor who lived 500 years ago. Dr. Sophia Raylin and her father sent Callum in the past, that he found the Apple of Eden with which it is possible “to heal the world from violence.” The goal looks good, but the movie was too “muddy”.

Acting

Male gaze

кино1

The very arrangement of the film not too conducive to the manifestation of talent – most of the time the actors enough to maintain equanimity in the frame. And with that, I must say, they do perfectly. However, Michael Fassbender perfectly shows the audience the inner world of the protagonist, caught between two fires, and trying to find his way in the world of Assassins and Templars. Marion Cotillard, the female leading role, also managed to reveal his character – Sofia Raylin – we do not understand on which side will eventually face the employee of Abstergo industries.

Female perspective
I was very disappointed with the game’s main character Sofia. After a sensual drama “Allies” of the end of 2016, the year in which Marion Cotillard sincerely recited all of the dialogue and showed the tenderness, passion and despair of the French scout, her role in “Assassin’s Creed” was not crowned with the same success. In the new action she seemed emotionless throughout the film. As for me, it is better to criticize the actor, what not to say about his performance in the movie nothing. That Michael Fassbender does not surprise me and did not show his acting talent unlike the little actor Angus brown, who played Callum Lynch in the childhood.

Photography

Male gaze

The film is filled with action in the form of action scenes: the characters constantly fight, break away from the shackles or run – on dialogues almost no time. This, however, the movie does not harm – most of the filming produced at the highest level, although sometimes computer graphics visible to the naked eye. It should be noted that transitions between the two times of the film – 1492 the year and the present – which is never a surprise to the viewer, so it does not have to spend a lot of time thinking about what he saw.

Female perspective
How producers and Directors present to the past, where is Callum, namely Andalusia in 1492, the year, is truly mesmerizing. In the film there are beautiful nature photographs, for example, mountain ranges with a bird’s flight, ancient palaces, and the ancient city. Unfortunately, almost two-hour film, they occupy only a small part. But ¾ of the time is shooting battles, where flying dust, causing the faces of the actors become indistinguishable, and instead of the normal dialogue is heard only screams.

Main idea

Male gaze

The conflict between Assassins and Templars – not so much a gang war, as the opposition ideologies. The film shows how important for any person free will, even if it leads to the wrong action. It is no coincidence that it is related to the Apple of Eden, which Adam and eve were expelled from Paradise. This is the first manifestation of man’s free will is not mentioned directly in the film, but to see it for the metaphor it is easy. Thus the “overly aggressive” Assassins become the embodiment of freedom, and their famous motto – “Nothing is true, everything is permitted” – another proof.

Female perspective
In my opinion, the main idea of this picture is that if your ancestor was a criminal or a murderer, and you will be prone to violence. From such a fate is possible to save the people, if you go into the past and change fate. I agree, it sounds non-trivial and very strong. Only now this idea is very poorly implemented in the movie. It completely “slaughtered” a sword that even after viewing the film remains ringing in the ears.

Overall impression

Male gaze
I as a fan of the game series Assasin’s Creed movie seemed very decent. It was nice to plunge into the atmosphere of confrontation between the Brotherhood and the Order, once again remember the story of Desmond miles and hear memorized by heart the Oath. The plot did not seem so confusing, how he tried to imagine the critics, and the abundance of action scenes I would rather attributed to the merits of the film.

Female perspective
Ladies, if you are fans of the game “Assassin’s Creed” or fighters, then don’t waste your time and money on “assassin’s Creed”. First, there’s a lot of unknown for you words. Second, love the lines of the speech did not go. Finally, any emotion he did not have a cause, believe me, neither to cry nor to laugh, even frightened for no reason.

We have a situation – run!

Эпидемия шоповой лихорадки докатилась до России: 25 ноября магазины объявили Черную пятницу

Reading time 4 minutes

What is Black Friday

Day of total sales, a tradition which came from America. In social networks you can meet the skeptical comments: “In Russia, Black Friday is not accustomed: incorrect we have it. The first stores will raise prices as far as they can, and then pretend that you enter discounts. In the end, the product is still expensive.”

On the other hand, for shops this sale is beneficial as it allows you to sell unsold goods on the shelves. And brand is first and foremost a good advertisement.

2013 Black Friday is held on the grounds of online sales, including at blackfridaysale.ru, where the sale involved about 300 stores. Sold appliances, electronics, home goods, and watches, cosmetics and clothes.

How to use this?

The easiest thing to do in this day shopping online. In this year the action involved such famous brands as Adidas, Reebok, Red Cube, one of the largest online malls AliExpress and others. Discounts at these stores reach 50% and above. For many people this is a welcome opportunity to previously inaccessible things at a low price. In the company “Adidas”, for example, prices of shirts, t-shirts and shorts trimmed in two times, and discounts on laptops in “M-Video” range from 30 to 50%.

In one of the shopping center “atrium” – UNIQLO – as this action takes place. Being the # 1 brand in Japan, in Russia, this brand is rarely collects a large number of buyers. On the day of Black Friday the aisles resembled the trail that was moving hundreds of ants. The Manager of the service center Elena said that on a normal Friday this is rare.

How did it begin?

A public holiday, especially revered American Thanksgiving falls on the last Thursday of November, and the next Friday is also off, and this advantage marketers.

In America, on this day, stores open early: at 5 in the morning, and some even at 2 in the morning and at midnight. Already at 6 in the morning goods from the shelves of small shops are swept away and exhausted cashiers of supermarkets are hard to serve customers with full carts to the brim.

Why is she black?

It is believed that the term Black Friday is associated with the peculiarity of accounting in the US, where profits were recorded in black ink and losses in red. And Wikipedia thinks that Friday was called black in Philly because the streets in the day it was impossible to pass: there were huge traffic jams and crowds of pedestrians and rows of cars created one big mess. There is the original version of that Friday called black by analogy with black holes of the Universe, in which matter is sucked in, disappearing without a trace there.

getting more information

The Village about how not to make foolish purchases that day.

Premiere on the stage of Theatre of Nations

Новый спектакль Марата Гацалова, основанный на тексте британской пьесы

Reading time 3 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

The production received the award “the gold Mask” created based on the play by Duncan Macmillan, the famous English playwright of our time. The writer was twice nominated for one of the most prestigious British awards – the award of Lawrence Olivier.

Artistic Director
Artistic Director

The main characters of the action – “supporters of a healthy lifestyle: they do not care what they eat, how much water you spend, when brushing my teeth and how the waste is disposed of”. However “for picture perfect is not enough only children. And this fact prevents them to live quietly” — a fragment from the announcement of the performance on the website of the Theatre of the Nation.

The scenery
The scenery

In an interview for “Theatre” Marat Gatsalov has shared his impressions of the works: “a discourse in which there are two character in connection with the desire to have children.” The artistic Director added that the play “Breath”, “how “the ballet of everyday life”, where things in his obsession turn to dance” – said the artistic Director.

For a more vivid and accurate transformation of the actors in the characters of the play, the Director has attracted professionals: artists Peretruhina Xenia and Alexey Lobanov, artist Asya Mukhina, composer and choreographer of Sergei Nevsky and Tatyana Gordeeva.

The main role performed by actress Lyudmila Troshina, with which the Director has worked in the Novosibirsk theatre “Globus”, the play “August. Osage County” and actor Roman Shalyapin.

Photo from Billboard
Photo from Billboard

The minimalist scenery is the business card of the play “Breath”. Artistic Director refused to reveal all the secrets of the production of scenery, wanting to leave the intrigue when viewing the work.

Within a few days (from 7 to 9 November) on the Small stage of the theatre of Nations will be held premiere performances, and this year the screenings will be held on 4 and 5 December.

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes


One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.