Куда катится подиум

JW Anderson создал виртуальный журнал с фотографиями коллекции бренда вместо проведения модного показа

Reading time 5 minutes

В 2019 году модные дома (Chanel, Gucci, Christian Dior и др) представляют четыре коллекции в год. Изначально недели мод проходили только весной и осенью, но с течением времени их оказалось недостаточно, поэтому бренды первой величины создают также круизные и pre-fall линейки. В эпоху интернета люди за считанные секунды могут ознакомиться с коллекцией и перенять главные тренды. Для этого необязательно сидеть в первом ряду на показе, можно просто следить за прямыми трансляциями и публикациями в социальных сетях. Такое стремительное развитие приводит к тому, что некоторые бренды отказываются от проведения стереотипных показов, ведь они, во-первых, утрачивают свою полезность, а, во-вторых, приобретают негативные последствия для окружающей среды. Давайте разберемся подробно, что не так с неделями мод и как индустрия планирует отходить от исторического формата показов коллекций.
Для начала нужно сказать, что первоначальная цель показов – ознакомить байеров и журналистов с коллекцией – трансформировалась. Теперь неделя моды, как пишет интернет-портал журнала L’officiel (https://www.lofficielrussia.ru/moda/whats-going-on-with-fashion-weeks), используется дизайнерами в качестве рекламы и пиара. Чем сильнее резонанс от коллекции или прохода моделей, тем больше упоминаний о бренде будет в СМИ и социальных сетях. Именно поэтому крайний показ Vetements проходил в Макдональдс, а на подиум во время шоу Chanel ворвалась комедиантка Мари Бенолиэль. Все ходы тщательно и заранее планируются. Команда бренда хочет удивить гостей и сделать показ незабываемым, однако зачастую качество вещей отходит на второй план. Никто не может пощупать одежду на моделях во время представления, но все могут насладиться перфомансом и снять сторис, отметив аккаунт марки.
В августе этого года 150 брендов заключили «модный» пакт в рамках саммита G7 (https://www.vogue.com/article/fashion-pact-sustainability-g7-summit-emmanuel-macron). Мировые бренды подписали документ, обязывающий их считаться с экологическими проблемами 21 века. Причем тут модные показы? Резонный вопрос, сейчас разберемся. В индустрии моды существует противоречие: нарастающая тенденция экологичного потребления и участие брендов в неделях мод. Сезон показов, как пишет американский Vogue (https://www.vogue.com/article/fashion-week-sustainability-carbon-footprint-runway-show), оставляет неизгладимый углеродный след. Тысячи и тысячи пластиковых бутылок, упаковок от быстрого питания и просто целлофановых пакетов остаются после того, как все именитые гости покинули подиумный зал. Неделя моды создает вокруг себя такой сильный ажиотаж, что люди со всей планеты, вне зависимости от наличия приглашения, приезжают в Милан, в Нью-Йорк или в Париж, чтобы прикоснуться к прекрасному. Они добираются на самолетах, машинах, поездах, а известно, что все вышеперечисленные виды транспорта наносят вред экологии.
Показы – дорогое удовольствие. Рэй А. Смит в своей статье для The Wall Street Journal (https://www.wsj.com/articles/is-the-fashion-show-out-of-fashion-1518021961) предположил, что многие бренды будут вынуждены отказаться от проведения шоу из-за высокой стоимости проведения. Для примера, показ круизной коллекции Chanel в Дубае в 2014 году обошелся в 1,4 млн долларов. Сумма складывается из аренды площадки, наема стилистов, моделей, визажистов и даже приглашения мировых знаменитостей, которым платят за то, чтобы те присутствовали. В скором времени бренды не смогут разбрасываться такими деньгами. Всему виной обширный рынок неоригинальной продукции, которая зачастую лучше по качеству, чем настоящие модели, что неоднократно доказывали стилист Гоша Карцев и блогер Чума Вечеринка в YouTube. Реплика лишает дизайнеров их потенциальных клиентов, потому что цены на неоригинальные модели объективно ниже.
В этом году бренд Vivienne Westwood предпочел выпуск лукбука и ролика проведению показа. Креативный директор марки Вивьен Вествуд снилась в ролике, в котором, по словам Fashion Week Daily (https://fw-daily.com/vmesto-pokaza-vivienne-westwood-vyipustil-videorolik-v-kotorom-nazval-politikov-prestupnikami/) рассуждала об остросоциальных темах: об экономике и климатических изменениях. Видео распространилось по сети, пиар удался даже без организации масштабного шоу. Другие бренды, например Ralph Lauren и Burberry, пока не решились уйти от привычного формата, но уже перешли на тактику see now – buy now, то есть одежда из новой коллекции появляется на полках магазина на следующий день после показа. Раньше простым смертным нужно было ждать полгода, чтобы приобрести желанную вещь из новой коллекции.
Индустрия моды меняется и адаптируется к современному миру. Нельзя точно сказать, исчезнут ли показы вовсе и заменят ли их онлайн-трансляции. Однако можно уже сделать вывод, что недели мод точно трансформируются, но во что, мы узнаем лишь в течение следующих лет.

Rihanna named world’s richest female musician

Forbes estimated the fortune of a pop diva at $600 million

Reading time 3 minutes

Popular singer Rihanna topped the list of the richest women in the music industry. She received this status thanks to a large contract with a world leader in the production of luxury clothes LVMH Moët Hennessy Louis Vuitton. The corporation includes such brands as Louis Vuitton, Guerlain, Moët & Chandon, Givenchy, Chaumet and Hennessy. LVMH is headed by billionaire Bernard Arnaud, his family is in 4th place on the Forbes list. Arno’s fortune is estimated at $76 billion.

Fenty Beauty
The greatest income to the singer brings luxury decorative cosmetics

Renowned singer and LVMH have been working together on Fenty Beauty luxury cosmetics brand since 2017. At the initial stage, sales of the line simultaneously covered the Internet and 1,620 stores in more than 17 countries of the world. Products also represented the largest network of cosmetics stores Sephora, which is also owned by LVMH. Within a few weeks of sales, the new cosmetic line brought the creators about $100 million. An important success factor was the promotion of the brand in an Instagram-star account, which is followed by 72 million users. In 2018, the creators of Fenty Beauty earned about $570 million.

LVMH presumably owns 50% of the company, while the singer owns 15%. The official representative of Rihanna denied this information, but he did not share the exact data.

In addition to the cosmetic brand, Rihanna is also promoting her Savage X Fenty underwear line. The singer leads this project together with a large retailer TechStyle Fashion Group. The main idea of ​​the brand is that beauty is different, and girls should not be ashamed of their bodies.

In May of this year, a popular singer with the support of the LVMH corporation presented her own fashion house Fenty. The brand creates luxury clothing, shoes, accessories and jewelry. Rihanna believes that Bernard Arno is the best partner in business and in creativity. According to the singer, the general director of LVMH gave the actress complete freedom of action and trusted her taste.

Fenty luxury brand has become the first fashion house created by Moët Hennessy Louis Vuitton in the last 30 years. The line from Rihanna promotes the principles of inclusion and offers a wide range of sizes.

From Jay-Z to Drake: Richest Rappers

The Forbes rating is headed by the first billionaire in hip-hop culture — Jay-Z

Reading time 7 minutes

In early June, an influential financial publication Forbes published a list of the richest rap artists. The wealthiest rapper in the world is a hip-hop artist Jay-Z, the husband of the famous R’n’B singer Beyoncé. In early 2000s he sang: «I’m already the G.O.A.T. — next stop is the billie». So it happened: today the musician’s capital is one billion dollars. Jay-Z became the first owner of a billion dollars in the history of hip-hop culture.

Jay-Z (Shawn Corey Carter) for the second year in a row becomes the wealthiest rapper in the world

The rapper invested in a private company Uber, music service Tidal, alcohol production company Armand de Brignac и D`Uss. The musician gains his profit from concerts and Roc Nation service, and also a partnership with the recording Studio Def Jam. The real estate of Jay-Z and his wife Beyoncé is estimated at $50 million, and the collection of art objects — $ 70 million.

The younger generation of hip-hop artists takes Jay-Z as an example of success. TV presenter and novice rapper Fab 5 Freddy believes that Jay-Z — an example of how to make the real American dream come true.

Second place — Dr. Dre, $800 million

Dr. Dre (Andre Romelle Young ) was considered the richest artist in hip-hop culture until March 2018

Five years ago, Dr. Dre. declared himself the owner of a billion dollars. However, Forbes did not confirm this information about his financial condition. In 2014, the musician sold his line of headphones Beats by Dr. Dre to Apple for three billion dollars. He owned approximately 20-25% of the company’s shares. For the deal with Apple, hip-hop artist received an advance of about $500 million. Only last summer the company paid Dr. Dre remaining fee, however, even this did not help him top the Forbes’s list.

In recent years, the artist has put his music in the background. Dr. Dre invested his money in real estate and charity. He bought a huge Villa in California for $40 million. Together with partner Jimmy Iovine, he also invested $70 million in the development of the Academy of Arts at the University of Southern California.

Third place — Diddy, $740 million

In 2017, P. Diddy (Sean John Combs)  was recognized as the wealthiest hip-hop artist

Hip-hop artist Diddy earned his first money at the age of 12 by selling newspapers. He admitted this in an interview in the anniversary issue of Forbes. At that time the edition considered Diddy to be the wealthiest and most influential rap artist.

Now the musician takes the third place in the list of the richest rappers. Market fluctuations have a negative impact on his business projects. The most unprofitable were the cable  business Revolt and the clothing brand Sean John.

However, the rapper Diddy owns a successful business as well. For example, the production of luxury vodka Ciroc. Products give the musician a lot of money, as the volume of sales has increased in recent years. According to Forbes, Diddy will soon replace Jay-Z and become a billionaire.

Fourth place — Kanye West, $240 million

Kanye West
In the promotion of the collection of sneakers Yeezy, actively involved the wife of the rapper – Kim Kardashian

The famous performer and husband of epotage Kim Kardashian Kanye West ranks fourth in the list of wealthy colleagues. Recently, the musician can be spotted at private Sunday services on the South coast. West also held an Easter service at the largest Coachella festival.

In 2016, the musician told about his debt of $53 million. Then he suggested the Facebook founder Mark Zuckerberg to invest one billion dollars in his projects. In 2019, Kanye West still entered the top five wealthy artists in hip-hop culture, but thanks to another source of investment. Kanye West has a partnership  with the sports brand Adidas for more than one year. Prior to this brand, the artist had a contract with Nike. This collaboration with Adidas brings huge income to the rapper, his line of sneakers Yeezy is gaining more and more popularity. According to Forbes, if Yeezy sales do not stop growing, Kanye West will become a billionaire thanks to the business.

Fifth place — Drake, $150 million

Drake
Hip hop artist Drake produces strong alcohol, which brings him huge profits

Concludes the list of the richest hip-hop artists 32-year-old canadian rapper Drake. But he is already catching up with his colleagues: over the past year, his musician’s capital has doubled. Drake has invested in real estate and in its own brand of whiskey Virginia Black. The rapper cooperates with the XS Nightclub in Las Vegas, which also brings the rapper a large fee.

In 2013, the musician admitted that earning more money is one of his main goals. And he sticks to the plan: since that time, the average price tag for one concert of the artist has grown from $500,000 to more than two million dollars.

Vedomosti, Kommersant and RBC published the same front page for the first time in history

They were all dedicated to Ivan Golunov, who was supported by the journalistic community

Reading time 4 minutes

Russia’s three major business newspapers supported the decision of the Moscow Nikulinsky District Court. It placed journalist Ivan Golunov under house arrest. Earlier, the Investigative Committee of Russia demanded that Gounov be placed in a detention facility. Journalists called to check the actions of the investigation and provide the results of the check to the mass media.

Ivan Golunov in court

Historical editions of newspapers were sold in Moscow and St. Petersburg, Interfax reports. Residents of cities also reported this on social networks. The owners of newsstands claim that such a rush around the publications Vedomosti, Kommersant and RBC has never happened before. New editions of newspapers are available on Aeroflot’s aircraft, as well as in Starbucks, Coffeemania, and Maccafe coffee shops.

В очереди к очередному киоску поинтересовалась, журналисты ли:- Студент Бауманки- Преподаватель английского – ИнженерСпасибо

Опубликовано Каролина Гладкова Понедельник, 10 июня 2019 г.

Medusa’s special correspondent Ivan Golunov was detained on June 6. He is suspected of drug trafficking on a large scale. Golunov does not recognize the guilt. He is convinced that the persecution is related to his professional activities. We are talking about the investigation of the funeral business – the material on corruption. The journalistic community stands with him.

Ivan Golunov denies participation in the sale of narcotic drugs. As proof, he offered the investigators to take the nail cuts, but he was refused. Journalists considered such a response illegal and arranged a rally of support. The next day, the examination was still appointed – tests did not reveal any drug traces.

У здания управления МВД по Москве пикеты не прекращаются и ночью
Single pickets near the Ministry of Internal Affairs

Pickets in support of the journalist do not stop. The special correspondent of Novaya Gazeta and the municipal deputy Ilya Azar said that the actions at Petrovka in Moscow would continue until the release of Ivan Golunov. The journalist was one of the first to speak out in support of a colleague on June 7 and went to a single picket.

Hundreds of people gather at Petrovka to support the journalist

Actions of solidarity are also held in other regions of Russia, for the first time the journalistic community has united on such a scale.

Masslooking: New, Effective and Intrusive

Due to the service, insta-stories views have increased many times

Reading time 4 minutes

In May 2019, active Instagram users noticed significant changes in the statistics of their pages. The number of views instagram-stories became much greater. In addition, public pages of famous bloggers and celebrities began to “follow” them. This is a new way to PR accounts – masslooking.

Bots are not welcome

At first, users of the platform did not understand why they had such an increased activity. Some users thought they aroused the interest of public pages.

В среднем на 200 ожидаемых просмотров приходится 600-700 посещений
An average of 200 expected views account for 600-700 visits

Profiles of famous people caused even more questions. The bloggers Sasha Kat, Ruslan Sokolovsky and Lissa Aveme became unexpected spectators.T-Killah was the most prominent one, he looked through the stories of almost all Instagram users. Obviously, none of these people were subscribed to the browsed accounts. Bots appeared in the list of views of stories that usually have more than a hundred views.

Masslooking – a new way of promotion

In 2018, on the reddit.com forum, a user wondered why his Instagram stories are viewed by random accounts if he does not use tags. Answer: this is due to the fact that the story was highlighted in the “interesting”, these are algorithms of recommendations. However, this phenomenon is called “masslooking” – it was a question of this instrument back in 2017. Probably, SMM-specialists mastered the algorithm only now and are ready to provide services.

Using the algorithm, profiles of public people and brands can view up to 80 thousand insta-stories per day. The average price for a single story view is 0.01 kopecks. The function is carried out through third-party services to work with Instagram.

The account promotion tool works in the same way as “massfollowing” (mass subscription) and “masscommenting” (mass mailing of comments). The main goal of the algorithm is to attract a new audience. Developers are counting on user interest in accounts with a large number of subscribers. After the transition to the profile is expected subscription user. Many users also publish new stories with marks of the stars who visited their account.

Specialists in SMM are well aware of the new promotion tool. SMM managers consider such an algorithm effective. The fact is that the vast majority of users follow the views, often expecting to see interesting profiles. Companies are praised by masslooking and consider the scheme a unique PR strategy.

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Масслукинг фуфло? Ой ли? ⠀ Все чаще я стала встречать в инстаграм посты о том, что масслукинг это фигня. Что вот ещё месяц назад на обычном профиле среднестатистической девочки было 50-100 просмотров сторис, а сейчас их 500-700 и никто не будет смотреть «кто меня посмотрел» и переходить. ⠀ Ребят, специально – нет. НО… у всех нас (почти у всех) есть люди которые нам не безразличны. В том или ином варианте. И нам интересно а вот он/она посмотрел мои сторис? И мы лезем среди этих дебрей в 500-1000 просмотров выискивать ТОГО человечка. ⠀ И здесь нам в глаза бросается описание аккаунта или интересная аватарка и мы переходим. ⠀ Да!!! Все ещё переходим! Работает масслукинг!!! У меня у клиентки с подключением масслукинга запросов в день стало на 30 шт больше. Часть закрывается на продажи. Часть остаётся запросами. ⠀ Важно грамотно базу подобрать. И фильтровать ее с умом!!!! Ну не слушайте вы тупо тех, кто говорит «максимум 100 подписок, максимум 500 подписчиков» иначе вас не заметят. ⠀ Если ваши клиенты – девочки модели, актрисы начинающие или просто девочки которые накрутили зачем то себе подписчиков? Тысяч так 20-200. Подписчиков то накрутили, но просмотров сторис у них от этого не прибавилось! Как скажите мне вы их найдёте, как они вас заметят если вы их не прорабатываете массфоллом или масслукингом? ⠀ В идеале, конечно, надо выходить в топ по хештегам. Тогда вас люди сами найдут. И здесь важно чтоб аккаунт был максимально информативен. ⠀ У нас с масслукинга приходят люди у которых подписок 3000-4000 то есть масфолловеры. А подписчиков и 11000 и 300000 может быть. ⠀ Если у вас крутой продукт и красивый Инстаграм вас заметят! Особенно если человеку нужна ваша услуга. ⠀ У меня всё. Со мной можно не согласиться, но я вижу конверсию от масслукинга.

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Experienced Instagram users immediately understood the algorithm, but were not happy with it. They were divided into two camps: some condemned the scheme of advancement for its uselessness, others for obsession. The algorithm is effective for stars – many users noticed the artist T-Killah, but they laughed at the profiles of unpopular bloggers. Obsessive advertising of these accounts littered browsing lists with hundreds of bots.

Protection from unwanted viewers

It is impossible to completely get rid of unnecessary accounts – the stories will be viewed by new spam bots. However, there are two ways to avoid twisted views:

  1. Close the profile by changing the privacy settings (many users did this);
  2. Publish stories only for “best friends”, in the list of which you can add all your subscribers.

Wonders of Modern Photo Editors

Now you can change sex, get a tattoo and turn into an anime in one click

Reading time 7 minutes

Once again Snapchat literally blew up social networks with its new filter, which allows you to «change» sex. The girls looked at themselves as a guy, and the guys looked at themselves as a girl. Some users have even created Tinder pages for their alter ego to prank friends.

Илон Маск в «женской» версии от Snapchat
Elon Musk and his «female» version from Snapchat

It is not the first time when Snapchat developers demonstrate to the public interesting things. Take even insta-stories, the format that has been created by Snapchat team. Also masks and photos in dialogs, which disappear after 24 hours. All of that Instagram borrowed from the creators of Snapchat. Although, in a way it was not invented by them either. Some time ago, Snapchat redeemed the Looksery app, which was developed in Ukraine. The team of the same app actually made most of those «masks».

Today Snapchat really sets the bar, but it is not the only app that allows you to experiment with your appearance. There are plenty of them, and they all perform different functions – from changing the sex and age to transformation into the anime.

Meitu — transformation into the anime

Chinese app Meitu was launched way back in 2008, but it became popular only in January 2017. The mask of this photo editor increases eyes, blushes cheeks and changes facial proportions. That is how you become an anime character. The main advantage is that the app processes images in real time, so you can try on the effects before taking a photo or  a video.

Basic editor filters are free – but there are also special filters that require a paid subscription. For free you can try on Bunny ears and pretend to be sick: a face blushes, cheeks grow and virtual snot starts pouring.

Meitu - приложение для любителей японской культуры
Meitu — the app for fans of Japanese culture

FaceApp — aging, fake smile and sex change

The developers of FaceApp one of the first resorted to the use of neural networks in creating photo editors. The app is widely known for the opportunity to try on a believable smile, change the sex and look at yourself in old age. In 2017, the social network was full of collages of four photos, which appeared even on television.

Today FaceApp yields to new masks from Snapchat. New filters process images in real time and make men look like women, and women look like men way more realistic. However, FaceApp can still surprise those who just discovered it, because it alters the appearance quite plausibly. We must not forget that  the developers of Snapchat obviously got inspired by this app. Because several years ago, the developers of FaceApp introduced such filters as «sex change» and «aging».

FaceApp - нейросеть, от которой стареешь
FaceApp — neural network that makes you grow old

InkHunter — the virtual try-on of tattoos

InkHunter does not change the appearance, this application’s function is practical. It is recommended to use it before going to the tattoo parlor. With InkHunter you can try on a tattoo: the desired image will be applied to the specified area of the skin. In order to do this, you only need to draw a special sign on your hand or foot — three stripes in the form of a smiley. So the neural network recognizes it.

The app uses augmented reality technology, so the quality of the displayed tattoo is not high enough. The «tattoo» cannot be properly scaled, expanded or zoomed in to really see how the image would look on the skin. Probably the fact is that after the success of the app in 2016, it is no longer being developed.

Фото с меткой для приложения и снимки с примерами татуировок (динозаврик настоящий)
Photos with a label for the app and pictures with examples of tattoos (a dinosaur is real)

FaceTune — the simplified version of Photoshop

And finally, the most important hit in the insta-photography industry — FaceTune. It was developed by the Israeli team Lightricks. This platform has replaced Photoshop for many users. In the photo editor, you can do face tuning, whiten teeth or remove bags under the eyes. In addition, it looks quite natural.

Even the free version of FaceTune amazes with its list of features. For instance, you can «narrow» the shape of the face and highlight the cheekbones, or paint it  in any color. The app does not apply filters or «masks», but it provides tools: you need to apply the desired effects with a brush and try not to overdo it.

FaceTune - любимое приложение всех insta-блогеров
FaceTune is the favorite app of all insta bloggers

The app simplified the work on improving the appearance so much that the media started discussions. On the one hand, FaceTune is suitable for those who cannot use Photoshop, on the other — it makes it too easy to hide flaws, which makes natural beauty a rarity.

Wikipedia became unavailable in the Middle Kingdom

China blocks access to all language editions of the Internet Encyclopedia

Reading time 4 minutes

Now China blocks access to Wikipedia, although previously only Chinese-language online encyclopedia publications were censored. The blocking began last month, according to an online monitoring service that runs under the Tor project. Attempting to access any Wikipedia page from a country, regardless of language, produces a connection error.

In April, Wikipedia joined to thousands of websites blocked in China

A separate group on the control of censorship Greatfire.org reported that China has blocked access to Wikipedia since April 22. Local users of Chinese network platforms also confirm limited access to the site.

It is not clear why the Chinese government blocked sites. But observers suggest the restriction may be due to the upcoming 30th anniversary of the Tiananmen Square massacre (June 4, 1989). The government has banned all discussions on this event. The block may be temporary. A similar situation: in January, China, without informing, blocked, and then unlocked the Microsoft Bing search engine.

Over the years, the country selectively blocked some Wikipedia pages that criticized its communist government. However, in 2015, China began blocking access to Mandarin-language Wikipedia pages after the encyclopedia website switched to HTTPS encryption to protect users from unauthorized monitoring.

Attempting to access a Wikipedia page from a country, regardless of language, causes a connection error

Last month, the Wikimedia Foundation confirmed the blocking and reported that Wikipedia is not available in China. In addition, Wikimedia added that it did not receive notification of government plans. Previously, only the Chinese version of the site was banned in the country.

In a statement, the foundation said: “In late April, the Wikimedia Foundation determined that Wikipedia was no longer accessible in China. After closely analysing our internal traffic reports, we can confirm that Wikipedia is currently blocked across all language versions.”

“With the expansion of this block, millions of readers and volunteer editors, writers, academics, and researchers within China cannot access this resource or share their knowledge and achievements with the world. When one country, region, or culture cannot join the global conversation on Wikipedia, the entire world is poorer, ” the group added.

Wikipedia has been censored in other countries, including repression in Turkey and Venezuela (Photo: TWITTER / BALKANS123)

The encyclopedia edited by the community is periodically blocked by authorities around the world.

In 2017, the site was blocked in Turkey, and this year it was periodically blocked in Venezuela.

 

Vaccination wrestlers are being driven from social networks

Instagram blocks hashtags against vaccination

Reading time 5 minutes

Instagram struggles with misinformation about vaccinations by blocking hashtags that show false posts on a controversial topic.

Anti-vaccination messages on social media are considered one of the reasons for the decline in vaccination rates in recent years, when an estimated 169 million children worldwide missed the first dose of measles vaccine between 2010 and 2017.

Instagram already bans obvious hashtags, through which antivaccination activists are spreading false information. Labels #vaccinescauseautism (vaccines causes autism), #vaccinescauseaids (vaccines entail AIDS) and #vaccinesarepoison (vaccine is poison) have been got under the block.  Now the policy of the social network is expanding hashtags, which may seem at first glance neutral and harmless.

Misleading reports of vaccination on social media are believed to be one of the reasons why vaccination rates have been declined in recent years

For example, the hashtag #vaccines1234 (vaccines 1234) does not contain anything alarming in its formulation, but if the platform finds that this hashtag is used in a number of messages to promote vaccine misinformation, it will be added to the block list. When a hashtag is blocked, users don’t get results when they search for it on the social network.

Instagram has not specified a limit on the number of times after which the hashtag will be blocked. Instead, the platform said it would ban the hashtag in case the content displayed on its page contained «a certain amount» of fake anti-vaccination information.

False statements, such as #vaccinescauseaids and #vaccinesarepoison has already been banned and do not show the search results in Instagram

Instagram has taken these measures after recent Facebook pleas. The company announced that it «is considering additional measures» to address anti-vaccination messages after concerns about a controversial topic that appears in the groups and on the Facebook pages.

At that time, the company recognized that the challenge was complex as it struggled to strike a balance between freedom of expression and the security of its users. Despite this, the social network said it will continue to fight the problem.

Last month health Minister Matt Hancock said he «can’t rule anything out» when was asked if unvaccinated children should be kept out of school. NHS England Executive Director Simon Stevens also described the vaccine’s abandonment as a «growing public health time bomb».

In addition to banning hashtags, Instagram is considering showing educational pop-up messages to people looking for vaccine-related hoaxes. The platform is already showing similar messages to people who are interested in information about drugs and self-harm.

Instagram plans to show educational pop-up messages to doubting people

In February, YouTube stopped showing ads on many popular channels that promote anti-vaccination conspiracy theories. He made this move after protests from firms who have discovered that their advertising works, along with the controversial video.

The world health organization (WHO) said that in 2019 anti-vaccination became the «top 10 global health threats».

Nazarbayev has left. What will be with the Kazakh Internet?

Kazakhstan was blocking up to nine thousand sites per year

Reading time 4 minutes

The first and the only president of Kazakhstan, Nursultan Nazarbayev, announced his resignation. Over 28 years of his reign many sites were blocked in the country. Among them are «Medusa», Ozon, «Pikabu», Reddit, Giphy.

Nursultan Nazarbayev in the office of IT-company Chocofamily

Terrorism, extremism, propaganda of suicide and violence – this are reasons why the authorities banned sites. The history of blocking sites began in the mid-2000s. Opposition editions which criticized the government were immediately blocked. However, the problem could easily be solved with a VPN.

In July 2009, the law was passed in Kazakhstan, according to which all Internet resources are equal to the media. After that, courts could prohibit any sites if they contained information inconvenient to the authorities.

In the following years, the largest social networks and instant messengers were disconnected periodically in the country. Among them were YouTube and Facebook. In June 2016, there was a terrorist attack in the city of Aktobe. Then the Internet and mobile communications stopped working at the same time. A panic arose in the city: Aktobe residents could not contact their relatives to find out about their condition.

Information about the permanent blocking of YouTube on the ping-admin site

Popular Russian Internet resources also came under the distribution. The first banned platform in Kazakhstan was LiveJournal. In 2011, the site was accused of propaganda of terrorism and religious extremism. In 2014, due to the material about local separatists, the online edition «Medusa» which was just launched, was also blocked.

2017 was the most memorable year in the history of the kaznet. Then Pikabu, Ozon. Book24 and Labirint were blocked. Resources posted books which were banned in Kazakhstan. Among them are the «Strike of the Russian Gods», «Islamic Akida», «Al-Fawaid».

In the same year about nine thousand sites were banned. Resources, according to the authorities, engaged in the propaganda of terrorism, extremism, violence and suicide. There is no official list of blocked sites in Kazakhstan, but the Kazbt project is existing. On this platform, you can check whether the site is available in the country.

Spotify enters Russian music market

Competitors are tense but feel confident

Reading time 4 minutes

Spotify is an online streaming audio service that allows you to listen to music tracks legally and for free. Now the service successfully operates in 70 countries. Daniel Ek, CEO of the service, said that the company is preparing to start work in Russia in the summer of 2019.

The development team believes that there is a strong potential in the streaming service to conquer the market of music services.

A subscription to a service for USA residents costs $ 10. The cost in Russia is currently unknown.
A subscription to a service for USA residents costs $ 10. The cost in Russia is currently unknown.

“We now have more than 159 million active users in 65 countries, 71 million premium subscribers, more than 3,500 employees worldwide and more than 35 million tracks. But we’re just starting… Spotify has a lot more prospects than you thought.”

The service functions as a cloud base and allows the user to select a composition from an extensive media library. Currently, Spotify provides access to over 30 million tracks. Users can search by artist, album, genre. All users have access to many major independent labels. You can also create your own playlists or listen to the radio. You can use the resource with advertising and some restrictions for free. If you pay a subscription, all restrictions are automatically removed.

In Russia, users have long been waiting for Spotify. The service planned to start work here in 2014 and even registered the legal brand LLC Spotify in the Unified State Register of Legal Entities. However, the introduction of the Register was not a guarantee of launch. According to some sources, there were several obstacles to entering the market: the economic crisis, changes at the legislative level, requirements for the storage of users’ personal data, conflicts and disagreements with certain organizations and individuals.

Sberbank CIB analysts have already warned that Spotify will have a significant impact on the Russian music market. But his direct competitors (Yandex.Music and VKontakte (together with BOOM)) noted that they are not afraid of the appearance of a new player on the market and see their competitive advantages over Spotify.

Not only Yandex.Music and VKontakte become competitors. Do not forget about Apple Music and Google Music.
Not only Yandex.Music and VKontakte become competitors. Do not forget about Apple Music and Google Music.

“The growth of the market of legal audio services will be 20–30% per year, Spotify will make a significant contribution to this growth if it starts working in Russia,” said Alexandra Nosach, head of the licensing department for music and video content at Black Star Inc.