Lobster’s adventures

On the merger of the real and virtual worlds in the works of Philip Colbert

Reading time 3 minutes

Actual art is often perceived as the antithesis of the traditional, when the artist breaks with its old forms and patterns and creates something fundamentally new, and — most importantly — consistent with the interests of the modern public. The most unusual means of expression are used now. The more extravagant these methods are, the better: it’s more likely to surprise the viewer. Many art objects in galleries today are perceived by visitors as “divorced” from aesthetic samples of past years. Philip Colbert’s work (by the way, some find similarities between him and Andy Warhol) is another example. This British artist manages to saturate classic painting subjects (such as a hunting scene) with elements of modern reality, recreating their original meanings.

Like a bolt from the blue
Like a bolt from the blue

«I became an artist when I became Lobster», — said Philip Colbert in an interview. Exactly this fictional character in bright pajamas, placed in the center of most Colbert’s paintings, reflects the author’s alter ego. For him, Lobster became a kind of mediator between the real and virtual worlds, which, according to Colbert, today are often mixed and become difficult to distinguish. The influence of the consumer society and, as a consequence, mass culture (one of the main topics for this very artist), which for Lobster turned into a struggle for survival, is ironically played out in many works, which at first sight amaze in their own way with aesthetic randomness and wide color spectrum.

Find your alter ego!
Find your alter ego!

«I believe the duality in my work is expressed primarily in the use of very bright colors — festive, positive and cheerful, which convey positive energy, but with dark, gloomy subtext, scenes of violence, as well as a reflection of the modern cult of consumption and the negative effect that it is having on our planet», — explains the author.

The charming Lobster is at the center of events
The charming Lobster is at the center of events

Colbert boldly mixes time periods and styles, collecting his own cultural code from disparate fragments. It contains dozens of logos of popular brands, faces of recognizable artists of past eras, landscape elements, pop-ups of social networks, and even references to surrealism (for example, Salvador Dali’s elephants in the background of an artwork).

Everything we can imagine is real
Everything we can imagine is real

Lobster Land is a semi-fiictional/semi-real world. An alternative reality, overwhelmed by the possibilities of choosing a wide variety of goods and entertainment for any taste (though first you have to «obtain» it). However, perhaps the most difficult thing for someone who once appeared there, is not to lose his or her head and return to the earth in time!

Марвел покоряет мир телесериалов

Кинокомпания взяла курс на многосерийные проекты

Reading time 4 minutes

Марвел покоряет мир телесериалов
Кинокомпания взяла курс на многосерийные проекты

Marvel Studios известна по экранизации супергеройских комиксов и по таким блокбастерам, как «Железный человек», «Мстители» и «Тор». В 2021 году кинокомпания выпустила три многосерийных проекта на Disney+ с уже знакомыми зрителям героями: «ВандаВижн», «Сокол и Зимний солдат», «Локи». Эти сериалы положили начало Четвертой фазе кинематографической вселенной Марвел.
ВандаВижн
Минисериал рассказывает о событиях после «Мстители: Финал» – фильма, который заканчивает повествование о первой команде супергероев. В центре сюжета два бывших мстителя – Алая Ведьма, девушка со способностями к колдовству, и Вижн, робот-андроид в теле человека. В отличие от фильмов Marvel, сериал снят в жанрах ситкома и драмы: Ванда, не смирившись со смертью любимого, создает отдельный мир, где они оба счастливы. Со временем герои начинают подозревать, что их реальность ненастоящая.
Роль Ванды Максимофф исполнила Элизабет Олсен, а роль Вижна – Том Беттани. Режиссером выступил Мэтт Шекманн, известный по работе над «Игрой престолов» и «Доктором Хаусом». Ситком оценили критики: на IMDB рейтинг составил 8,1. Прямым продолжением сериала станет фильм «Доктор Стрэндж: В мультивселенной безумия», который выйдет в 2022 году.

Сокол и Зимний солдат
Сериал о Соколе и Зимнем солдате хронологически располагается после заключительного фильма «Мстители: Финал». Сэм по настоянию Капитана Америки должен стать следующим символом надежды и принять щит. На фоне личной драмы героя разворачиваются другие события: появляется анархистская международная организация, Зимний солдат учится жить в современном мире, а государство создает нового Капитана Америку.
Съемки начались еще в 2019 в Америке и Чехии, но были приостановлены из-за пандемии коронавируса. Премьера минисериала состоялась 23 марта, эпизоды выходили в течение месяца. К ролям Баки Барнса и Сэма Уилсона вернулись Себастиан Стэн и Энтони Маки. Продолжением телешоу станет четвертый фильм из цикла картин про Капитана Америку.

Локи
«Локи» – американский сериал, созданный Майклом Уилдроном на основе комиксов Марвел. Несмотря на то, что вышло только три серии, проект получил высокую оценку на рейтинговом сервисе Rotten Tomatoes: критики дали шоу 93%, а аудитория – 88%. Кинокомпания также анонсировала выход второго сезона.

Локи не только бог обмана и лжи, но и знакомый зрителю персонаж в исполнении Тома Хиддлстона из «Тора». В первой части «Мстителей» (2012) он был главным антагонистом, который пытался разрушить Нью-Йорк. Действия шоу развиваются после сразу после нью-йоркского нападения: Локи сбегает от команды мстителей при помощи Камня бесконечности. Бог попадает в бюрократическую организацию «Управление временными изменениями», где ему предстоит ответить за совершенные преступления.

5 reasons to watch Patrick Melrose

Not recommended for the faint of heart, but still...

Reading time 6 minutes

In 2018, German filmmaker Edward Berger premiered the mini-series «Patrick Melrose», which tells the story of the eponymous hero’s attempts to deal with the traumas of his past and live a life of dignity. The project did not receive an unequivocally enthusiastic response from the audience but was nevertheless extraordinary. This article explains why it’s worth watching.

  1. An atypical role for Benedict Cumberbatch

One of the most in-demand actors, not only in the UK but worldwide, admitted in an interview:

«I think my strength is in my brain, not my muscles. But that doesn’t embarrass me. It is very easy to look clever. It is much harder to play smart. But, because I grew up in high society and went to one of the oldest schools in the world, I have to play asexual sociopathic intellectuals for the rest of my life…»

Benedict Cumberbatch as Melrose Jr.
Benedict Cumberbatch as Melrose Jr.

So Patrick’s eccentric role is an entirely different one. The protagonist claims to be a self-destructive leader in every possible way: alcohol, drugs, promiscuity – the list does not end there. Not every film gives you the opportunity to watch an almost completely demoralized Benedict dancing in a drunken stupor.

  1. Visuals.

«Patrick Melrose» is full of its own aesthetic: in places bright and juicy, like the fruit on the trees that grows outside the luxurious Melrose villa, in places depressing and gloomy, highlighting the spiritual poverty of the individual characters (no spoilers).

Benedict Cumberbatch as Melrose Jr.
Benedict Cumberbatch as Melrose Jr.

The detailed interiors complement the style of the recreated time. The same applies to the choice of locations (the French countryside alone) and the costumes of the characters: together, they create a harmonious picture that is particularly pleasant to look at in natural, warm light.

sun was shining. What else was it supposed to do? - Patrick Melrose
The sun was shining. What else was it supposed to do? – Patrick Melrose
  1. The sound of music

The musical accompaniment to this story also leaves no one indifferent. The retro atmosphere here is not just in the picture, but also in the soundtracks. The pilot episode, for example, is accompanied by the Cat Stevens song «Wild world», as if preparing the viewer for a mental transport to a couple of decades ago. Except that as one gradually delves into Patrick’s childhood and learns details of his interactions with his parents, it becomes difficult to call the nostalgic mood evoked by the music a restful one.

A person can lose their mind because they are experiencing an emotion that they have to suppress. - Patrick Melrose
A person can lose their mind because they are experiencing an emotion that they have to suppress. – Patrick Melrose

The series also has a place for original soundtracks, with emotional responses ranging from anxious and disturbing to melancholy and alienating.

  1. A witty tragicomedy

Patrick’s story is a coherent narrative not only and not so much about the ways in which he destroys his ‘normal’ life, but about the reasons that have made the latter unbearable (primarily mentally). Melrose was born into a well-to-do aristocratic family, but his background and wealth did not make him happy. His mother’s indifference and his father’s unreasonable, perverted cruelty turned little Patrick’s life upside down for many years to come. The relationship within the family is a central theme of Berger’s mini-series, and one which all of us can feel particularly strongly about.

Forgiveness is an important thing, especially when you are forgiven. - Patrick Melrose
Forgiveness is an important thing, especially when you are forgiven. – Patrick Melrose

With each series, the life of the protagonist grows more and more hopelessly detailed.  Nevertheless, his story is presented in an interesting, even amusing and satirical way so that we want to watch it through to the end (even if it is psychologically difficult).

  1. A chance to compare the series’ experience with the books

The plot of the series is based on the series of novels by Edward St. Aubyn, whose work is highly regarded by the performer of the title role. The series of books is called a modern classic, noting the author’s distinctive style with its inherent sincerity, impartiality and irony. It is important to note that the works about Patrick Melrose are largely autobiographical: their idea was inspired by real events in the life of St. Aubyn.

 

How Estella became Cruella

Disney has filmed the story of the antagonist from «101 Dalmatians»

Reading time 5 minutes

«Cruella» premiered in Los Angeles on 18 May. At the same time, on 28 May, the film became available for viewing in cinemas and on the Disney+ platform. The screening in Russian cinemas started on 3 June. The director was Craig Gillespie, known for his work on the drama «I, Tonya».

«Cruella» is a prequel to the Disney animated films «101 Dalmatians» and «102 Dalmatians». Work on the adaptation began back in 2011, when the studio saw the first script for the project, and after another five years the cast was joined by the lead actors. In 2019, Disney unveiled the «Cruella» announcement at D23Expo.

Half a century after the release of the cartoon series, Disney presents the personal story of the villain. In the film adaptation, the action takes place in ’70s London – a time of punk rock and flashy clothes. The plot tells the story of the antagonist’s childhood and her traumas, which turned young Estella into the villainous Cruella. The heroine is not just an evil and bloodthirsty millionaire who tortures dogs. She dreams of becoming a famous designer. To achieve this, Estella takes a job with Baroness von Hellman, the owner of a fashion house. A rivalry between the young fashion designer and her boss leads to unexpected consequences.

Still from the film, 2021 (source: YouTube)
Still from the film, 2021 (source: YouTube)

An important part of the film is the world of fashion. In the original, Cruella prefers a voluminous, red-lined coat and a black tailored dress. The color palette is retained in the film adaptation, but the outfits themselves have changed. «Cruella» follows the current trends of veganism and eco-consumerism: fur is replaced by artificial leather. Estella’s images are inspired by the punk aesthetic: rough boots, bright prints and army jackets. Cruella’s wardrobe is more feminine and extravagant. Costume designer and Oscar winner Jenny Bevan created the clothes for the film. A total of 47 full-length looks, inspired by the style of Vivienne Westwood, the punk grandmother, were made for the main character.

A still from the film, 2021 (source: Vogue)
A still from the film, 2021 (source: Vogue)

An Oscar-winning cast has been recruited to work on the film. Emma Stone, known for her roles in  «La La Land», «Spider-Man: No way home» and «The Favourite», plays the title role. The cast also includes Emma Thompson («Harry Potter» film series) and Mark Strong («Kingsman»). Little Estella was played by Tipper Seifert-Cleveland.

The audience met the fresh take on the children’s cartoon approvingly. The worldwide box office reached $84 million and «Cruella» was rated 7.4 on IMDB. Rotten Tomatoes editor-in-chief Joel Mears shared the positive sentiment on his Twitter: «If you’re wondering what a mix of «The Devil Wears Prada», «The Witcher» and «Death Becomes Her» would look like, then watch the film.».

Emma Stone with the makers of «Cruella» at the premiere, 2021 (source: Disney)
Emma Stone with the makers of «Cruella» at the premiere, 2021 (source: Disney)

 

«Winx» is saving the world again

Netflix has released a movie adaptation of the animated series about fairies

Reading time 4 minutes

The 6 episodes of the first season of «Fate: the Winx Saga» was released on the streaming platform Netflix on January 22. Directed by Brian Young, known for his work on «The Vampire Diaries», and Iginio Straffi, the creator of the original cartoon. Production was handled by Italy and the United Kingdom, and filming took place in Ireland.

The Netflix project is based on the Italian animated series «Winx Club». The fantastic series has been released since 2004 and from that time has won the love of viewers. At the moment, 8 seasons, 3 feature films and several spin–offs have been released. In addition, the manufacturer produces merch: comics, clothing, stationery, toys and computer games. Straffi conceived the film adaptation back in 2011, but Netflix only started shooting in 2019.

Despite its popularity among children and teenagers, the animated series has been repeatedly criticized. The creators of «Winx» were accused of sexual objectification of the heroines — sixteen-year-old fairies have a perfect body and wear too open clothes.

A shot from the first season of «Winx» (source: Amino Apps)
A shot from the first season of «Winx» (source: Amino Apps)

The plot of the film series differs from the original one. Sixteen-year-old Bloom (Abigail Cowen) gets into «Alphea». «Alphea» is a school for fairies and specialists from the magical world. The girl lives in a hostel with other fairies, communicates only with Aisha (Precious Mustapha), and with Stella (Hannah van der Westhuysen) is at enmity. The heroine has a bad relationship with her parents. Headmistress Miss Dowling (Eve Best) knows the truth about Bloom, but keeps it a secret. The young fairy has yet to learn about herself and her origins.

The series received an age limit of «18+». According to Straffi’s idea, the show is designed for adult fans of the animated series: in the Netflix adaptation, there are a large number of bed scenes and obscene language.

From left to right: Muse, Terra, Bloom, Stella, Aisha (source: Twitter)
From left to right: Muse, Terra, Bloom, Stella, Aisha (source: Twitter)

The public met the news of the film adaptation with conflicting reviews. Even at the stage of creation, the project was discussed because of the cast: the Asian Muse was made a white American, Techna was removed from the number of Winx fairies, and instead of Flora, another character appeared — her cousin Terra. Another heroine — Beatrix-became a collective image of the evil trinity Trix. There is no Muse and Riven couple that is loved by many: Riven is an open bisexual who is in love with another person.

The first season received many positive reviews. On IMDB, users rated the series 7 points on a ten-point scale. On Kinopoisk slightly below-6,4. After the premiere, the network received information that Netflix has extended «Fate: The Winx Saga». There was no official confirmation of the second season.

 

All that is known about the 2021 Grammys

Nominees, scandals, date, and new records

Reading time 5 minutes

The Grammy is the most prestigious music award in the world. Each year the National Academy holds an award ceremony. A jury of producers, sound engineers and musicians award the artists by voting. Each musician dreams about gaining at least a Grammy nomination. Here’s what you need to know about the 63rd Awards.

When and where?

The awards ceremony will be on 31of January at the Staples Center in Los Angeles. It has been held there for 40 years, since the beginning of its broadcasting. It’s not yet clear what format the event will take: it all depends on whether the coronavirus situation in the U.S. worsens. «We will make a decision about the audience and the carpet closer to the date,» the Grammy website says. In addition, the names of the presenters and performing artists are unknown.

55th Grammy Awards, 2013

Beyoncé got the most nominations.

After the «Black is King» album released in July of this year the singer got 9 nominations. Now Beyonce has 79 nominations and 24 statuettes. If she wins 8 more, it will be the record-breaking quantity of Grammys. In addition to Beyonce Dua Lipa (5) and Billie Eilish (4) lead the way in the number of nominations.

A still from Beyoncé’s visual album «Black is King» 2020

BTS’s first serious nomination

BTS is a Korean boys band that continues to break records and conquer the West. The guys finally received Academy recognition and a nomination for «Best Pop Duo/Group Performance» for their song «Dynamite». Their hit topped the Billboard Hot 100 music chart for two weeks. BTS will compete for the statuette with other pop stars: Justin Bieber, Lady Gaga and Taylor Swift.
The band did not receive a nomination for «Best Album», although their release «Map of the Soul: 7» was recognized as the best-selling album in the first half of 2020.

BTS on the carpet at the 62nd Grammy Awards, 2020

The Weeknd vs. the Grammys

This year’s announcement of nominees was not without scandal. The Weeknd did not receive any of the nominations and accused the Academy jury of corruption. There really is the reason for doubt: the album by Abel Tesfaye (The Weeknd’s real name) exploded all the charts and received critical acclaim. It’s all the more strange that the singer’s work has been ignored.
Abel shared his thoughts on his Instagram page. «The Grammys are still corrupt. You owe me, my fans and the industry in general», he wrote. Drake, Ariana Grande and Halsey supported the performer and agreed with his words

The Weeknd’s «After Hours» album cover, 2020

Russians in the West

Two musicians from Russia received nominations at once. Pianist Daniil Trifonov will compete for the award for «Best Solo Instrumental Classical Music Work» for his performance of Rachmaninov. The second, conductor Maxim Emelyanychev, was in the «Best Opera Recording» category. Leonid Agutin, who originally applied for five categories, received no nominations after the Academy vote.

Daniil Trifonov was nominated in the category «Best Classical Instrumental Solo Work»

Seven Lives of Sherlock Holmes

The most famous images of the detective in cinematography

Reading time 7 minutes

Sherlock is a character created by English writer Arthur Conan Doyle. Consulting detective lives in Victorian London on Baker Street and helps Scotland Yard police in solving crimes. Works about the adventures of Holmes and Dr. Watson have become classics of the detective genre, and screenings are still successful.

The first film adaptation is considered to be a thirty-second silent movie «Sherlock Holmes Baffled». The short sketch was premiered in May 1900. The names of the actors are unknown. The only copy was lost until it was restored by cards in 1968. «Baffled» is the first detective in the history of cinematography.

«Sherlock Holmes Baffled» // Frame from the restored film of 1900

The most popular screen adaptation among the Russian public is the Soviet series with Vasily Livanov and Vitaly Solomin in the lead roles. The series «The Adventures of Sherlock Holmes and Dr. Watson» was released in 1979-1986 and consisted of eleven episodes. The plot was based on stories «A Study in Pink», «The Final Problem», «The Hound of the Baskervilles».

The TV series was appreciated abroad: the film critic Alan Barnes in his book «Sherlock Holmes on the screen» (1999) wrote that the detective performed by Livanov is the best of all time.

Frame from the Soviet series «The Adventures of Sherlock Holmes and Dr. Watson»

In 1970 the American film «The Private Life of Sherlock Holmes» was released. Oscar-winning director Billy Wilder worked on the picture, and the main character was played by British Robert Stevenson. Holmes and Watson visit the ball of Russian ballerina and bathe in women’s attention. Unlike his3 friend, Sherlock is not glad about this arrangement. At the same time, a standard detective line develops: the detective investigates the case of the disappearance of the man. The search brings the heroes to Loch Ness Lake.

Frame from «The Private Life of Sherlock Holmes»

«Sherlock Holmes» by Guy Ritchie was released in 2009, two years later – a continuation under the title «Sherlock Holmes: A Game of Shadows» . The characters of the detective and the doctor were performed by Robert Downey Jr. and Jude Law. The friends save London from Moriarty’s plans and investigate terrorist attacks. Critics praised the screening, and the first film was nominated for an Oscar and a Golden Globe. The third part of the franchise will be released in 2021.

Frame from «Sherlock Holmes: A Game of Shadows»

«Sherlock» (2010) by the BBC is probably the most unusual of all. The action takes place not in Victorian England, but in the modern one. John Watson (Martin Freeman) blogs about his friend instead of notes. The image of Holmes, played by Benedict Cumberbatch, turned out to be extraordinary. Sherlock calls himself a «highly active sociopath», fights against drug addiction and denies the existence of feelings and emotions. The main antipode of the detective is James Moriarty.

At the moment, 4 seasons and a special episode  «The Abominable Bride» have been released. It is not known whether there will be a continuation.

Poster for the fourth season of «Sherlock» by the British company BBC

In 2012, CBS offered to the producers of the British «Sherlock» with a proposal to make a remake. The BBC refused to sell the copyrights, so the company created a TV series from scratch. «Elementary» was released in September of the same year.

Holmes comes to New York for treatment in a rehabilitation center and remains to work as a police consultant. Joanne Watson – in this adaptation the doctor became a girl – supervises the detective.

«Elementary» // Sherlock (John Lee Miller) and Joan (Lucy Lew)

«Enola Holmes» is an online platform project created by Netflix, released in autumn. Producer and main actress – 16-year-old Millie Bobby Brown. The focus is not on Sherlock, but his teenage sister Enola. The image of the detective turned out to be interesting, though not canonical. In the story Mycroft, Sherlock and Enola are looking for their missing mother.

«Enola Holmes» // Enola (Millie) and Sherlock (Henry Cavill)
«Enola Holmes» // Enola (Millie) and Sherlock (Henry Cavill)

There was also a scandal: Doyle’s heirs sued on Netflix. In their opinion, the producers used stories that are not yet in the public domain.

Reading time 6 minutes

Banksy is a British street-artist and a political activist. He is the most famous graffiti artist in the world but works incognito. Banksy’s mysterious personality makes him and his art extremely intriguing and popular: the artist’s works are worth millions of dollars and exhibited by top world galleries. 

Today Banksy’s anonymity has become his unique feature and seems to be a metaphorical part of his image. However, its origin is pretty simple. In Britain there is a law about property damage that protects some city buildings. Drawing graffitis on their walls may entail serious legal sanctions.

A monkey mask and a black shirt – a basiс Banksy’s look

«In the era of the Internet and social media it is hard to hide something. Banksy remains anonymous, and this fact itself is a piece of art. Still, the main factor is the talant, not the artist’s personality. His art is perceived differently by everyone, but the irony, sophistication, and complexity of his works is obvious», — says the founder of street-art festivals Ivan Panteleev to «Kommersant».

1. A girl with a hoop

Someone made a graffiti of a girl spinning a tire-like hoop on a wall of some Nottingham building. This work appeared in October 2020. There was an abandoned bicycle without a tire near the mural. Several days after the graffiti had appeared Banksy posted the picture of this work on his instagram page.This was a confirmation of him being the creator. This place instantly became one of the most popular both for the citizens and tourists.

«Everyone needed such a ray of positivity in these corona times », — Nicola Marshall said to BBC when she came with her son to see the mural.

Cr: BBC
Cr: BBC
2. EU flag without a star

This work is dedicated to inglorious Brexit. The long procedure of leaving the EU caused some backlash in society. The mural shows a worker that is removing one star from the EU flag.

Cr: RBС
Cr: RBС
3. Slave labour

The graffiti was spotted on a wall of a London store in 2012. It shows a little boy bending over a sewing-machine. He is sewing together several British flags. This work is Banksy’s reaction to the news about usage of child labour for souvenirs’ production for 2012 Olympics.

This mural appeared right before the birthday of Elizabeth II. A year later this part of the wall was removed and stolen.

Cr: RIA News
4. Balloon girl

A child with a heart-shaped balloon emerged on a wall of a central London building in 2004. Some believe that the graffiti is a metaphor of hope. Others think that it symbolizes the cruelty of modern society which forces children to grow up yearly and abandon their dreams.

Later Banksy made a copy of his work on a canvas. In October 2018 on the Sotheby’s auction it turned out that the frame had a shredder inside.The canvas self-destructed after it was sold for 1.4 million dollars. This was a projection of the creators’ discontent with the sale of his work.

Cr: Gazeta.ru
5. Kissing coppers

This is one of the most famous and controversial works of the British artist. Banksy portrayed two passionately kissing policemen. He wanted the public to pay attention to the problems of LGBT-community. After time passed, the graffiti turned into a symbol of rebellion. Due to a grand backlash it disappeared: it was covered with black paint by anonymous people.

Cr: bit.ua

Banksy doesn’t reduce himself only to street-art. In 2010 he became a director of the movie “Exit through the gift-shop”, it was nominated for the Oscar. Additionally, several years ago the artist opened an amusement park called “Dismaland”. However, the park had nothing to do with conventional entertainment: it was a platform for modern artists and their works.

Google Stadia is at the failure stage

Why does the company fail to gain a foothold in the gaming market?

Reading time 5 minutes

About a year ago, on March 19, one of the world’s largest media corporations named Google announced the upcoming entry into the video game market. The company launched the Google Stadia game platform, something new in this area. The main feature that the creators of Stadia noted was the full focused of the new product on cloud gaming. This reminds Netflix analogue in video games: with a monthly paid subscription, the user gets access to the games in the platform’s library. At the same time he or she has an opportunity to connect within any device without downloading the games themselves. High resolution quality is guaranteed. A stable Internet connection and Google Chrome browser are required. At the announcement stage, Stadia looked interesting and seemed to be quite different from the market leaders (Sony PlayStation, Microsoft Xbox and Nintendo Switch). But everything changed dramatically six months later.

Никто не любит жадность
No one loves greed

The release of Google Stadia took place on November 19, 2019 and turned out to be disappointing. The main object of criticism was the general technical unavailability of the platform: the first buyers noted that the games work with significant glitches and are far from 4K resolution, as was promised at the announcement. In addition, many users were outraged by the Google pricing policy: the subscription costs $ 10 per month; Chromecast Ultra prefix, which includes a controller in Night Blue color, a Chromecast Ultra adapter, a three-month subscription for two and a Destiny 2 game costs $ 130; at the same time, the average price for a game will be similar to those of Sony, Microsoft and Xbox – $ 60. The current generation consoles for all Google competitors are about $ 500. There is also a monthly subscription worth about $ 7, but exclusively for online games. For single players (story games that a gamer can play alone) this subscription is not needed, as well as the Internet connection in general. This reveals another problem: users of Stadia are very dependent on the work of the company’s internal servers: if they crash, all game progress will not be saved. Another important obstacle, partially due to the preceding paragraphs, is the quantity of games. There were only 22 games in the Google start library, after 3 months of the service’s existence only 6 more were added. 28 games is an extremely small number for a company which is trying to become a full-fledged player in the market. Moreover, among these games there is not a single exclusivity. These are games that can only be played on one console, one of the most compelling reasons to buy one. At the moment, the PlayStation is a leader in the gaming industry thanks to exclusives such as the Uncharted series, The Last of Us, God of War, Bloodborne and many others. The Xbox has a series of Halo and Quantum Break, the Switch has Mario and Zelda. Stadia has nothing. The reason is Google itself: after the release, the company weakly supports the project (6 new games in 3 months to confirm). Accordingly, the audience, which was already relatively small, is beginning to decline. Therefore, game developers have no motivation to conclude exclusive production contracts with Google, because they still will not pay off in the current platform state.

За годы существования Google всего "умерло" 198 проектов
Over the years of Google’s existence, 198 projects have “died

Thus, Stadia is a vivid example of how an excellent idea can be ruined by poor technical performance and the lack of a clear PR strategy. The future of the project looks uncertain. It is unlikely that anyone will be surprised if he soon replenishes the “Google Cemetery“.

Nonexistent clothes

What is virtual clothing and why is it becoming popular?

Reading time 4 minutes

Imagine that you browse online stores in search of new clothes, and your eye involuntarily clings to a magnificent jacket. After a moment of thought, you decide to purchase it. But instead of ordering this jacket and getting it in your hands, you send one of your photos, and after a while you get it back. The only difference is that now you are depicted in a new jacket.

виртуальная одежда
The collection of virtual clothing by “Carlings”

This concept of digital clothing may seem strange, but it was based on games and applications. The users spend real money on their virtual character’s clothes and hairstyle. Thus, the profit of the game “Covet Fashion”, which allows players to try on designer clothes and accessories using digital visualization, amounted to $ 53.4 million for 2018.

The first collection of virtual clothing, which was released in November 2018 by “Carlings”, instantly gained popularity. “In real life”, says Kiki Person, a manager of Scandinavian company, “such designer clothes cost thousands of pounds and are worn only once —to be posted on social networks.”

виртуальная одежда
The collection of virtual clothing by “Carlings”

Digital clothing has received many positive reviews and has become a trend not only in Scandinavia. So, the influencer Daria Simonova was one of the first in the world to try on virtual trousers and a jacket. The girl noted that the concept was interesting and in line with modern trends.

“Firstly, it is eco-friendly, and secondly, clothing these days is more of an art on social networks. Virtual clothing is very convenient, and its design potential is huge, because it is cheaper to create.”

 Since 2018, digital clothing has spread throughout the world. In May 2019, a virtual dress was sold at a charity auction for £ 7,500. “In ten years, everyone will be wearing digital clothes”, says Mr. Ma, a buyer of this dress. “It’s definitely very expensive, but it’s a bit of an investment”, he added.

виртуальная одежда
The collection of virtual clothing by “Carlings”

There are also companies producing digital clothing in Russia. The “Грань” brand presented a collection that was advertised by Alyona Pole, a virtual model: “I experiment a lot with digital materials, because I believe that new fashion should be environmentally friendly and should not destroy the environment.”