Theatricality in Cinema

What is the relationship between these two arts

Reading time 6 minutes

What makes the languages of theater and cinema so different but at the same time so well complement each other?

Perhaps the most obvious difference between the cinema and theater is that the first one is fragmented. To achieve the desired effect, a director can use many takes – he has a few chances to «replay» the planned. But the viewer has no opportunity to «touch» the action. A film producing process and viewer’s consuming of a finished product process are separated in time.

«Stop! Cut!»

On the contrary, theatrical processes are continuous. The performance implies constant interaction with the viewer who acts as a «creator». The degree of influence of a play depends mainly on the audience involvement, its concentration on what is happening «here and now».

Theater is the art of reflecting (c) Konstantin Stanislavsky

The degree of the conventionality of both cinema and theater is closely connected with communication (mainly non-verbal) between actors and audience. The emotional involvement of the viewer is a necessary condition. The theater aims to unite actors and spectators in a single spiritual effort. But both cinema and theater strive to lead us to a state of “secondary belief” – appealing to our personal experiences, associations, and feelings. We empathize with characters, project the events and behavior of the characters on themselves, interpret meanings, and rethink what we have seen.

Another important feature is the illusion of reality, and in cinema, it is much stronger than in the theater. A director is able to recreate almost any historical epoch, and what is more, modern technology makes this task much easier. In the theater, all «special effects» are built-in, and the main mechanisms of influence are the actors’ mimicry and scenery. Spatial restrictions (stage frames) also have an effect.

Cinema should make the viewer forget that he is sitting in the movie (c) Roman Polanski

There are films that are on the verge of theater and cinema. «Rosencrantz and Guildenstern are Dead»(1990, directed by Tom Stoppard) and «Anna Karenina» (2012, directed by Joe Wright) are interpretations of classics in which the artistic possibilities of theater and cinema complement each other.

In the first of them, the techniques of anachronism, demonstrative violations of sequence and visual citation (these resources are given by the cinema) are combined with the involvement of the heroes-observers in the course of action: the world for them at some point becomes theater, they move to the stage, in the heart of Shakespeare’s «Hamlet» – that is how an external consistency (theatrical feature) occurs.

There are two ways to become an artist. The first is to do what everyone thinks is art. Second: to make everyone think that what you are doing is art (c) Tom Stoppard

In the second one we meet the excessive body language and lively plasticity, striking with the splendor of scenery (the illusion of the site) with the «backstage» effect (in the design of the rear of the stage).

Shootings of the film “Anna Karenina” (2012, directed by Joe Wright)

Another interesting example is «The Hateful Eight» (2015). Quentin Tarantino borrows from the theater a method of narrative division into acts: the film consists of chapters, each of which becomes our «guide» in a confusing, dark, and bloody story. Interesting here are the mise-en-scenes transferred from theatricality, intended to reflect all the components of the inner life of the heroes, resulting in a struggle between them – as on the moral and ethical as on physical levels.

«They don’t come here without a good reason…»

The theater has something to offer to the film industry –its language possibilities if used correctly and appropriately by directors, which are really able to make a film more saturated visually and deeper in meaning.

Hand over rags – get discounts

Well-known brands take things for recycling

Reading time 5 minutes

The beginning of the new year is a great time to sort out your clothes and throw unnecessary things. But the old clothes and other goods can be handed over to the store, for which you will receive a nice bonus. We will tell you where you can give away different things and get a discount for it.

H&M shop

The H&M company advocates for eco-friendly fashion and launched a worldwide campaign to gather and recycle things «Garment Collection».

The brand accepts any home textiles and clothing, including knitted accessories, underwear, tights, socks and stockings. You can bring things in any condition: hand over the torn pillow and frippery lone sock.

Clothing in a good condition is sent to second hand stores and charities, from textiles that are no longer suitable for use,  rags and wipes for cleaning are produced, decrepit things are recycled to create shock-absorbing and insulating fibers. H&M directs income to the implementation of social projects.

For each package of clothes that you bring to the store, you will be given a coupon for a 15% discount. One buyer can give unlimited number of products for recycling, but you can get only two vouchers per day for the purchase of a new thing. Now H&M issues coupons, which are valid until January 31, 2019.

MONKI shop

MONKI brand is struggling with fast fashion and encourages its customers to take the way of reasonable and environmentally friendly consumption. In 2017, the official channel of the brand released a video instruction for lazy people, in which the company gives advice on an environmentally friendly lifestyle, and also tells why you should send unnecessary things for recycling and reuse.

Any home textiles and clothes are accepted in the shops, except footwear, accessories, products from natural and artificial leather, fur and latex. For one delivered package you will receive a voucher that gives a 15% discount on any item in the check. The rules are the same as in H&M.

By 2030, MONKI plans to create all the clothes of the brand from recycled materials.

Store addresses and contacts can be found on MONKI’s social media page.

IKEA bedroom design

IKEA stores promote an environmentally friendly way of life at home: you can always hand over the batteries or buy products that help save water and energy. In 2017, the company launched a service for the reception and recycling of bed linen.

IKEA accepts sheets, pillowcases and duvet covers of all sizes and materials. You will not be able to hand over to the store blankets, pillows, bedspreads and completely spoiled bed linen. Brand transfers collected products to the Fund for those in need – «Vtoroe dyhanie» (New lease of life). The company gives a 15% discount on the purchase of a new set for all buyers participating in the campaign.

IKEA publishes reports on environmental and social activities on the official page.

Лондонский бренд открестился от фейковых аккаунтов

Не успел COS открыть магазин в России, как уже вляпался в историю

Reading time 2 minutes

Уикенд порадовал пользователей социальной сети Instagram возможностью получить стильную брендовую вещь абсолютно бесплатно. Таким щедрым предложением порадовал россиян бренд одежды COS, разместив на аккаунте @cos_ru информацию о том, что первые 20 тысяч подписчиков получат промокод в 3000 рублей на покупку одежды от этого бренда. Затем в связи с популярностью акции администрация аккаунта приняла решение увеличить количество призов. По новым правилам счастливыми обладателями модной одежды становились первые 50 тысяч подписчиков данного аккаунта. Кроме подписки на аккаунт необходимо было также разместить скриншот странички у себя в историях и отметить при помощи активного упоминания непосредственно сам аккаунт.

Бренд холдинга H&M будет работать в ценовой категории Massimo Dutti.
Бренд холдинга H&M будет работать в ценовой категории Massimo Dutti

Большое количество желающих получить бесплатную вещь от марки привело к новому решению администрации. Теперь для приоритетного места в очереди (то есть возможности получить код раньше других подписчиков) необходимо было подписаться на целый ряд аккаунтов неизвестных людей, не имеющих отношения к торговой марке. Все ссылки на таких пользователей публиковались в Инстаграм-историях. В этих же историях было размещено объявление о том, что доступна реклама в данном сообществе, по поводу которой необходимо обращаться к администрации другого аккаунта под никнеймом @black_star_shop.

Бренд предлагает стильную, модную, лаконичную и качественную одежду современному покупателю.
Бренд предлагает стильную, модную, лаконичную и качественную одежду современному покупателю

Но в 12:55 по Москве в Сети появилась информация о том, что аккаунт является фейковым, и что бренд в социальной сети владеет одним-единственным аккаунтом под ником @cosstores.

После публикации «разоблачения», в описании аккаунта появилось обозначение того, что это неофициальная страничка поклонников бренда в России. Также официальный представитель бренда сообщил, что запрос на удаление данного аккаунта уже направлен в службу поддержки социальной сети, и что страница будет удалена в скором времени.

Первый магазин в Москве откроется в торговом центре Афимолл, предположительно, на месте магазина Forever 21.
Первый магазин в Москве откроется в торговом центре Афимолл, предположительно на месте магазина Forever 21

Что касается самого бренда COS, то его появления в Москве ожидают давно: еще в 2016 году холдинг H&M (которому принадлежит COS, Monki и ряд других марок одежды) объявил о поиске торгового помещения для своего бренда. Теперь, спустя почти 3 года, COS наконец появится в России. Магазин откроется в торговом центре «Афимолл» в Moscow-city, предположительно на месте магазина марки Forever 21. Точная дата открытия пока неизвестна.


«He’s not afraid to make mistakes»

Станислав Кучер – про Бориса Немцова, через два года после его убийства

Reading time 6 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Stanislav Kucher, a journalist, social activist, documentary filmmaker, television and radio presenter. A member of the Presidential Council for civil society development and human rights.
Stanislav Kucher, a journalist, social activist, TV and radio presenter. A member of the Presidential Council for civil society development and human rights.

Boris Nemtsov, who I knew personally. We met when I was leading the program “Predictions of the week” on TV-6. One time I interviewed him when he was Governor of Nizhny Novgorod. Later I became the host of the program “Explorer”, the main political program on TV-6, the focus of which was including the fate of Nemtsov as a bright young leader.

In 1997, he arrived in Moscow and began to work in the government, and later became the first Deputy Prime Minister. Then he was a frequent guest in our Studio. After the recording we would often drink tea and not only tea, discussing the events in the country and the world. Then we became friends, or rather, we have established friendly relations.

Quickly switched to “you”, despite the fact that he held a high post in the government, and I was younger than his 12 years.

I liked it from the beginning, his sincerity and willingness to defend their point of view before each fellow, regardless of status – a trait unusual for politicians in General and politicians of that time in particular. Policy positions, after all “carried themselves”, feeling a social responsibility, tried to seem very serious. Nemtsov wasn’t – he was always “the guy”, and it certainly paid off.

Was struck by his inability to be offended, or, at least, the ability to rise above the offense. I would calmly say, “Boris, you’re a great guy, but a bad politician,” and he was offended, asked me what I mean. Then I explained to him that a politician must be able to intrigue, to compromise, to do everything to get the maximum amount of power to then influence what is happening, “and you, Boris, not like that, because you’re acting too openly, fight with open visor”. He replied: “You may be right, but I do not know how to intrigue and don’t want to learn.” For Boris such concepts as honor, loyalty, conscience, decency was not simple words.

He’s not afraid to make mistakes. In the recently released film “Too free man” shows very well how he lived, worked, fought and was wrong. Many of my peers and people younger than me have the impression that Nemtsov, Ryzhkov, and Chubais and Berezovsky is one big gang of the nineties, which plundered the country and haven’t done anything else. This film shows that in fact the Germans fought with Berezovsky and Gusinsky, and in this information war with the oligarchs, the Germans had suffered heavily. A huge part of the population watching television, were tuned against him. They have the Germans been associated with predatory capitalism, while, as he actually threw it a serious challenge.

In the beginning he supported Putin, the SPS went to the polls in 2003 under the slogan “Putin for President, Kiriyenko to the Duma”. Boris did not hesitate to admit these mistakes, your own mistakes.

He was simply a great guy. I was impressed by his love of life in all of its diverse manifestations. He tried to perceive life as a challenge or adventure, not as a drama or a tragedy. After forty mastered the kitesurfing. Once in Greece he was carried far out to sea, the kite was torn and he had a few hours to get to the shore one-on-one with the elements. He was not afraid, he lived dangerously. Boris understood that the only way to live, because any other life is boring and incomplete.

March of memory of the second anniversary of the murder of Boris Nemtsov. EPA/MAXIM SHIPENKOV
the March of remembrance on the second anniversary of the murder of Boris Nemtsov. EPA/MAXIM SHIPENKOV

For many, the path Nemtsov – the way of the loser who first climbed high and then dropped dramatically, to the extent that it together with the participants of street protests was beaten, dragged into a paddy wagon, and one day he met in the chamber of the New year. It’s a little long ceased to be treated as a representative item. Was the appearance of movement downward, but actually, in my opinion, he, on the contrary, have to become wiser, more experienced, more active and, of course, if he were alive today, he could throw a serious challenge to any candidate in the next election.

About how after “God” appeared “Ministry”

Арундати Рой готовит к изданию второй роман

Reading time 2 minutes

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

“Ministry of Utmost happiness” is the second novel of Arundhati Roy which is preparing to come out in 2017, according to publisher Penguin 3. Her first book was “the God of small things”, released 20 years ago and which took the Pulitzer prize. We tried to find out what changes in Roy’s life has taken place and what they resulted.

The first Arundhati’s novel made her one of the most famous authors of the ‘ 90s. Then she put a career as a writer and changed roles. For a long time she was engaged in public activity: he criticized US foreign policy, led the fight for human rights, was an investigative journalist. The most popular project Roy was the struggle against the construction of a dam on the river Narmada, which was spent by her all of the money raised for the novel. Also the popularity was brought to her rejection of the most important literary prize of the Indian Sahitya.

About the new novel is little known. “Amazing, multi-layered book – perhaps the best novel we have read in recent years”, say the publishers of the book. In the making of this work Arundhati Roy highlights the special role of John Berger, her friend who persuaded her to continue working on a novel.

“The God of small things”, Arundhati brought fame, ranks first among the best-selling books by Indian authors living in his native country. And The New York Times awarded him the fourth place in the ranking of best sellers.