Google Stadia is at the failure stage

Why does the company fail to gain a foothold in the gaming market?

Reading time 5 minutes

About a year ago, on March 19, one of the world’s largest media corporations named Google announced the upcoming entry into the video game market. The company launched the Google Stadia game platform, something new in this area. The main feature that the creators of Stadia noted was the full focused of the new product on cloud gaming. This reminds Netflix analogue in video games: with a monthly paid subscription, the user gets access to the games in the platform’s library. At the same time he or she has an opportunity to connect within any device without downloading the games themselves. High resolution quality is guaranteed. A stable Internet connection and Google Chrome browser are required. At the announcement stage, Stadia looked interesting and seemed to be quite different from the market leaders (Sony PlayStation, Microsoft Xbox and Nintendo Switch). But everything changed dramatically six months later.

Никто не любит жадность
No one loves greed

The release of Google Stadia took place on November 19, 2019 and turned out to be disappointing. The main object of criticism was the general technical unavailability of the platform: the first buyers noted that the games work with significant glitches and are far from 4K resolution, as was promised at the announcement. In addition, many users were outraged by the Google pricing policy: the subscription costs $ 10 per month; Chromecast Ultra prefix, which includes a controller in Night Blue color, a Chromecast Ultra adapter, a three-month subscription for two and a Destiny 2 game costs $ 130; at the same time, the average price for a game will be similar to those of Sony, Microsoft and Xbox – $ 60. The current generation consoles for all Google competitors are about $ 500. There is also a monthly subscription worth about $ 7, but exclusively for online games. For single players (story games that a gamer can play alone) this subscription is not needed, as well as the Internet connection in general. This reveals another problem: users of Stadia are very dependent on the work of the company’s internal servers: if they crash, all game progress will not be saved. Another important obstacle, partially due to the preceding paragraphs, is the quantity of games. There were only 22 games in the Google start library, after 3 months of the service’s existence only 6 more were added. 28 games is an extremely small number for a company which is trying to become a full-fledged player in the market. Moreover, among these games there is not a single exclusivity. These are games that can only be played on one console, one of the most compelling reasons to buy one. At the moment, the PlayStation is a leader in the gaming industry thanks to exclusives such as the Uncharted series, The Last of Us, God of War, Bloodborne and many others. The Xbox has a series of Halo and Quantum Break, the Switch has Mario and Zelda. Stadia has nothing. The reason is Google itself: after the release, the company weakly supports the project (6 new games in 3 months to confirm). Accordingly, the audience, which was already relatively small, is beginning to decline. Therefore, game developers have no motivation to conclude exclusive production contracts with Google, because they still will not pay off in the current platform state.

За годы существования Google всего "умерло" 198 проектов
Over the years of Google’s existence, 198 projects have “died

Thus, Stadia is a vivid example of how an excellent idea can be ruined by poor technical performance and the lack of a clear PR strategy. The future of the project looks uncertain. It is unlikely that anyone will be surprised if he soon replenishes the “Google Cemetery“.

The audience is prepared for the uncharted

Will the authors of Uncharted be able to change the idea of video game film adaptation?

Reading time 6 minutes

On March 2, it was officially announced that actor Antonio Banderas will play a role in the film “Uncharted: Drake’s Fortune”. The action-adventure Uncharted movie will be the first part of the famous game series transfer to the big screen, an exclusive console of Sony PlayStation. The first game in 2007 was released by Naughty Dog, which was known for its Crash Bandicoot platformer series at that time. Immediately after the release, “Drake’s Fortune” received a very warm welcome from critics and gamers. IGN news portal recognized the game as the best one on PS3 in 2007. All subsequent parts of the series, Uncharted 2: Among Thieves, Uncharted 3: Drake’s Deception, and Uncharted 4: A Thief’s End were also ranked among the best games of 2009, 2011 and 2016, respectively. They were also included in the best games of both decades list. As well as another game from Naughty Dog – “The Last of Us”. Its sequel is upsetting the gamers due to constant delays.

Том Холланд будет играть Нейтана Дрейка
Tom Holland will play Nathan Drake
Nathan Drake
А Марк Уолберг - Виктора Салливана
And Mark Wahlberg will play Victor Sullivan
Виктор Салливан. Как по-вашему, похожи?
Victor Sullivan. Do you think they look alike?

From the very beginning, the film had many problems. The project was discussed for a long time due to the popularity of Uncharted, but went to the production hell: over the past years, 5 directors have been changed. Now it is headed by Ruben Fleischner, the creator of two parts of Zombieland  comedy horror and Venom comic book. Actors of the main roles are also well-known: the adventurer Nathan Drake will be played by Tom Holland, a current Spider-Man performer in the Marvel studio film, and his friend and mentor Victor Sullivan will be played by two-time Oscar nominee Mark Wahlberg. What role was prepared for Banderas, is not yet reported. Initially, the premiere was planned to be at the end of 2020, but was postponed to March 5, 2021.

Марк Уолберг уже снимался в экранизации игры - фильме "Макс Пэйн" 2008 года
Mark Wahlberg has already starred in the 2008 film adaptation of Max Payne

The fundamental problem of the upcoming film is its format. Quite a few video games were adequately adapted into the movies. Still, a game and a film are fundamentally different cultures and ways of entertainment. In the movie, the creators are not able to embody the gameplay that they took as a basis. Spectators cannot control characters on the screen. Accordingly, they need to be entertained with the story, but it is extremely difficult to adapt it correctly, again because of the difference in formats: modern story games last 30 hours in average, which need to fit into 90-120 minutes of a cinema slot. For these reasons, game film adaptations usually suffer from a bad scenario. Authors try either to depart from the canon and thus violate the logic of the world, or, on the contrary, try to follow the original source, which makes the film look secondary. The producer’s reckoning is primarily based on original fans. They want to go to the movies and are able to recoup the production. It really works like this quite often but one of the last known examples – “Assassin’s Creed” (2016) raised $ 240 million with a budget of 125. It is regarded as a box office failure. After that, the flow of movies based on games was temporarily stopped in Hollywood. Let’s see whether the film about Nathan Drake will return interest in the segment.

May the Cancel be with you

Star Wars video game projects are being canceled more and more often - what is the reason?

Reading time 5 minutes

On February 23, the world most famous virtual gaming platform Kotaku reported that Electronic Arts gaming company had canceled the development of its Star Wars game. It was engaged in EA Vancouver. This was posted on Twitter by Jason Schreyer, an editor-in-chief of the portal, one of the main insiders in the field. The Vancouver branch of EA was developing the single-player open-world video game Orca. It was based on a failed project of Visceral Games studio under the working title “Ragtag”. In 2017, Visceral Games was closed for unknown reasons. In the same year, according to information received from Schreyer, Orca was also shut down. After that, EA Vancouver took up another Star Wars game, Viking, but it was also canceled.

Star Wars Jedi: Fallen Order - единственная успешная игра по вселенной "Звездных войн" за последние годы
Star Wars Jedi: Fallen Order is the only successful Star Wars game in recent years.

There is some good news. Schreyer said that Respawn Entertainment’s development studio has received permission to produce the Star Wars Jedi: Fallen Order sequel. It was released on November 15, 2019. Its average rating on the Metacritic aggregator is 8.1 out of 10, the result is well above the average. Financially, the novelty also became successful: by the end of January 2020, more than 8 million copies of the game were sold, what is 2 times higher than expectations of EA CFOs.

Star Wars: Battlefront 2 - крупнейший провал EA
Star Wars: Battlefront 2 – EA’s biggest failure

But the success of Respawn Entertainment is rather a pleasant exception to the currently generally negative video game situation in the George Lucas universe. In 2013, EA entered into a ten-year agreement for the exclusive Star Wars games publisher with its owner, Disney Corporation. Since that time, there have been as many canceled games as there are three released. And if the “Fallen Order” really gained popularity, then both parts of the multiplayer “Star Wars: Battlefront” were adopted very ambiguously. This is especially true considering the second one, which was released in 2017. The problem was not the gameplay but the greed of Electronic Arts. All progress was built on lootboxes – virtual cases, after “opening” them the player received items of random quantity and quality. These cases could be bought either for game currency or for real money, but if you did not want to pay from your pocket, the player had to earn this currency for many hours. Simply put, gamers were outraged by such a “segregation of rich and poor.” In addition, there was a problem in the element of randomness: an unnecessary thing could fall out of the lootbox, or it could be the most unique one, which gives a great advantage over other players.

EA не очень любят
Gamers don’t like EA

As a result, EA gained a bad reputation in the gaming community. Players do not like the company because of excessive greed, and developers do not like it because of the production hell that many of its projects has fallen into. Visceral Games is one of the three examples when a large studio under the supervision of EA was closed. In addition, BioWare Montreal and Headgate Studios were also affected by the corporation.

Blizzard wants more gold

Warcraft 3: Reforged became the biggest failure in the history of the studio

Reading time 4 minutes

On January 29, one of the most expected Blizzard Entertainment projects went on sale – an updated version of the cult real-time strategy (RTS) of Warcraft 3: Reign of Chaos (2002) and its continuation The Frozen Throne (2003). Immediately after the release of the video game, it received the lowest ratings from critics among all the projects created by Blizzard – 60 out of 100 according to the most popular review aggregator portal Metacritic. Typically, Blizzard games receive ratings above 85 on this site, moreover, each time they become an event in the gaming world and are recognized as the best or among the best ones of the year. For example, the original Warcraft 3: got 92 out of 100 among critics and the same 9.2 out of 10 among players. The remake turned out to be very upsetting: at the moment, the user rating of the product is 0.5 out of 10. This is the worst result among all the games that have ever been released. Gamers are unhappy and are massively demanding to return the money for the purchase. The game even got the nickname “Warcraft 3: Refund”.

Warcraft 3: Reforged is defeated by critics and players

The main reason for the audience’s dissatisfaction was unfulfilled promises: during the announcement of the game at the major game festival BlizzCon 2018, developers talked about completely redesigned in-game videos and graphics, a fundamentally new gameplay, an endless variety of user content, etc. At the output, the strategy turned out to be much worse than during the festival presentation. Almost everyone who bought the game reported a large number of bugs (errors in the game code, due to which it does not work correctly), inability to play normally in a co-op, and system requirements that are too harsh when graphics is outdated. Finally, original game fans noted that the new version has significantly less interactive elements. There are in-game tournaments and clans, which played an important role in the online component of the 2002 game. Moreover, it turned out that it was not Blizzard employees who developed the game: the creation was outsourced to an unknown Malaysian company Lemon Sky Studios. This fact convinced the gaming community that Blizzard took Reforged irresponsibly and did not care about its quality.

An example of a bug in the game

Almost a week after the release, Blizzard developers made the first announcement in their official forum regarding Reforged. They apologized to the players and promised to release several patches (files for the game that fix errors in the code) in the nearest future. In general, they will continue to improve the game. In any case, this scandal ruined the Blizzard reputation. It will be much more difficult for the company to advertise new projects in the future.

Off the hook

How to safeguard personal data from those who are willing to steal it

Reading time 6 minutes

The 28th of January is the international day of personal data protection since 2006. The Committee of Ministers of the Council of Europe has established the date to encourage people to increase their attention to the information they poste on the Internet. From this article, you will know what rules you should follow in order not to become an easy target for scammers.

Surf the net via VPN

Use VPN to provide encrypted Internet traffic and network anonymity. The data that pass through the VPN is secure because the technology creates a protective layer between the device and the Internet. Data interception is unlikely.

To use VPN, just download the application and log in. Choosing a service, remember that it should not store data or transfer it to anyone. It is proved that some free providers collect user information or do not encrypt traffic. Other services earn money on a subscription, not on data. Tor browser is an alternative to VPN. It preserves user’s anonymity and protects the Internet connection from surveillance.

Choose passwords properly

Rules for appropriate creating a password
Rules for appropriate creating a password

The main rule is one account — one password that is long and difficult. The more various symbols are used, the more effort hacker have to make to get the access to the account. Password manager is a handy tool that help not to forget all usernames and passwords. The program generates unique successions which are stored in an encrypted database for all usernames. To enter it, the master password is needed. It is the only succession to be remembered. By the way, some managers support two-factor authentication what makes them more secure.

Set up two-factor authentication

Try to apply it everywhere to protect data additionally. In this case to enter the account, the system requests two different types of data. Username and password is the first type, special code is the second. This code can be entered only by the mobile phone. It comes via SMS or email, sometimes biometric data or a USB key are used, though it occures less commonly. Moreover, a special authenticator application may be the second stage of protection. The app generates codes for entering accounts. This method is more reliable than SMS messages, because they are easy to intercept.

After having enabled two-step authentication in the account, choose which type of data you will enter in the second stage. Then set up backup ways to log in to your account
After having enabled two-step authentication in the account, choose which type of data you will enter in the second stage. Then set up backup ways to log in to your account

Encrypt!

Communicate via messengers that support end-to-end encryption instead of calling or sending SMS. Otherwise, correspondence and conversations will be stored on the servers of operators in the clear.

Enable the encryption of the file system. Then no one but you will get access to the decrypted correspondence, even if they get hold of a phone or laptop. The encryption is usually enabled on mobile devices by default while instructions for Windows or Mac computers are available on the Internet.

Disable displaying messages in notifications on the locked screen. If a hacker sees a one-time password from the Bank, even encryption will not help. For the same reason, put a PIN code on your SIM card: after stealing the phone and moving the card to his own, the attacker will still not get to your funds.

In 2019, hacker attacks on Sberbank began to occur 15-20% more often, and on January 2, 2020, the Bank was subjected to the most powerful attack in its history
In 2019, hacker attacks on Sberbank began to occur 15-20% more often, and on January 2, 2020, the Bank was subjected to the most powerful attack in its history

Encrypt the email: PGP technology will help to do this. The message is encrypted before sending and the interceptor will not be able to read it.

Use the HTTPS Protocol. Unlike HTTP, it encrypts the data that you put on the site, what means that they will not be able to intercept it.

Maintain the information hygiene

  • use licensed software
  • install updates
  • try to avoid public wi-fi networks
  • use anti-virus software
  • learn to make sure that no one is listening to you

Share the security rules with interlocutors whom you exchange data with, and then your correspondence will be protected at both ends.

“Journalistic is not a profession to come into, it is a profession to be seduced”

Cheese maker, journalist, and optimist Halina Spasskaya speaks about the ability of living how you want

Reading time 6 minutes

When Moscow began to grow beyond Sadovoe ring, I was working as a cheese making technologist. I was able to distinguish 100 kinds of cheese. But one day I accidentally turned up at the radio-station and fell in love with it. Journalistic is not a profession to come into, it is a profession to be seduced.

Love and session

I entered Moscow state university but was dropped out of it at the end of the first year. Thus, I understood once and for all my life that love and session are incompatible. My choice was never in favour of session… It is a family feature: my grandfather was expelled from a seminary because of his love affairs. By the way, he married a beautiful woman and became an engineer. He worked at Kurskiy railway station, so lobbied landowner L’vova’s interests when she decided to divide her estate into sites and sell them for dachas. Exactly that dachas are said to be described in “Vishneviy sad” by Chekhov. As for the faculty of journalism, I finished it in Moscow State University of Printing Arts.

“Tyoshcha”, convicts and full bears

This painting was drawn by Halina Romanovna's pupil. By common consent of her old friends, it depicts her character most of all.
This painting was drawn by Halina Romanovna’s pupil. By common consent of her old friends, it depicts her character most of all

One day I was promptly sent to the event in Onega at White sea. When I rushed to the ticket office, it turned out that Onega can be reached just by the only trailer car which went once a week. That trailer car had already gone. That is why I developed the tactic and went with changes to Plesetsk then by Murmansk train to the station from which train for workers, “tyoshcha”, went twice a day. However, I did not count that Murmansk railway was a single-track one and after driving through one section, the train waited for the oncoming one to do the same. Due to this fact, I missed the “tyoshcha”. So, I went to the station masters-on-duty and said that I had to be in Onega till 7 p.m when the event started. They replied, “Easy as pie! Once you have gone right through the taiga about 2 or 3 km, you will see the road along which convicts are carrying the forest. They will give you a lift. People as people. Don’t be frightened, bears are full in Autumn”. Well, I am a sensible woman I asked for another way. It was pretty suitable. Girls stopped the passing locomotive, “You’ ll be transferred to the track crossover. We’ve called the duty. She’ll stop the oncoming car to Onega”. How unique northern people are! I was afraid that convicts might pass by but the duty reassured, “Don’t worry, I closed the crossover, nobody can pass by without stopping”. Yeah, they gave me a lift, so I was in time for the event.

PhD’s envy

Nowadays Halina Romanovna takes any possibility to travel, though, by more comfortable transport. She prefers rucksacks to suitcases which never takes with her
Nowadays Halina Romanovna takes any possibility to travel, though, by more comfortable transport. She prefers rucksacks to suitcases which never takes with her

My progress in journalistic was quick I became an editor at “Podolsk-radio” but still felt that I have lack of knowledge in social science. That is why I started searching for places where I could study. At that very time Institute of Sociology of the Russian Academy of Sciences was opened. It was the only place where sociologists were taught and I was lucky to get after-graduate programme as academic Igor Bestuzhev-Lada tutee. I was attracted by the programme of social psychology. Studying was splendiferous: lectures were held once a week and we got wages for it. Moreover, a month time off was given to us to prepare a dissertation and we could take another one without salary to finish it. Of course, I used them all! My husband envied he said, “I am a scientist of the Russian Academy of Sciences and I have only 45 days off while you have 54”.

Don’t wait – live now

In childhood my health was poor. I had congenital heart disease and diabetes but father always told me, “You can always lie as an ill person but you ought to live energetically. Now”. He taught me to ride a horse, drive a car, swim. There is a 300 metres long pond in our town and father said that I should swim it across to learn how to swim. I was stunned. It was scary… However, I succeeded at the second try. When I was floundering, he held me up. My father skied with me, let me drive a motorbike, even sent me to a shooting club. By the way, I had the first ranking because I could shoot 96 targets from 100. In my opinion, active social lifestyle starts when you stop frightening of working.

Halina Romanovna's Instagram page
Halina Romanovna’s Instagram page

Nowadays, Galina Romanovna is Podolsk star. Over 17 hundred of people are subscribed to her Instagram blog. “Orel i reshka. Babushka” casting must have added fame indeed.

Rihanna named world’s richest female musician

Forbes estimated the fortune of a pop diva at $600 million

Reading time 3 minutes

Popular singer Rihanna topped the list of the richest women in the music industry. She received this status thanks to a large contract with a world leader in the production of luxury clothes LVMH Moët Hennessy Louis Vuitton. The corporation includes such brands as Louis Vuitton, Guerlain, Moët & Chandon, Givenchy, Chaumet and Hennessy. LVMH is headed by billionaire Bernard Arnaud, his family is in 4th place on the Forbes list. Arno’s fortune is estimated at $76 billion.

Fenty Beauty
The greatest income to the singer brings luxury decorative cosmetics

Renowned singer and LVMH have been working together on Fenty Beauty luxury cosmetics brand since 2017. At the initial stage, sales of the line simultaneously covered the Internet and 1,620 stores in more than 17 countries of the world. Products also represented the largest network of cosmetics stores Sephora, which is also owned by LVMH. Within a few weeks of sales, the new cosmetic line brought the creators about $100 million. An important success factor was the promotion of the brand in an Instagram-star account, which is followed by 72 million users. In 2018, the creators of Fenty Beauty earned about $570 million.

LVMH presumably owns 50% of the company, while the singer owns 15%. The official representative of Rihanna denied this information, but he did not share the exact data.

In addition to the cosmetic brand, Rihanna is also promoting her Savage X Fenty underwear line. The singer leads this project together with a large retailer TechStyle Fashion Group. The main idea of ​​the brand is that beauty is different, and girls should not be ashamed of their bodies.

In May of this year, a popular singer with the support of the LVMH corporation presented her own fashion house Fenty. The brand creates luxury clothing, shoes, accessories and jewelry. Rihanna believes that Bernard Arno is the best partner in business and in creativity. According to the singer, the general director of LVMH gave the actress complete freedom of action and trusted her taste.

Fenty luxury brand has become the first fashion house created by Moët Hennessy Louis Vuitton in the last 30 years. The line from Rihanna promotes the principles of inclusion and offers a wide range of sizes.

Messi, Ronaldo and Neymar are the richest athletes

For the first time, three footballers headed the list of the highest paid athletes, according to Forbes

Reading time 5 minutes

Every year, Forbes magazine ranks the richest athletes, which takes into account professional earnings, prize awards and advertising contracts. In 2019, the palm went to Lionel Messi, who earned 127 million in one year. Ronaldo followed with 109 million revenues and Neymar with 105 million.

For many years Lionel Messi and Cristiano Ronaldo have been among the three richest athletes according to Forbes

The captain of the national team of Argentina and Barcelona has the highest salary among football players. The Catalan club pays Messi 42 million dollars a year, in total with image and prize payments he receives 92 million. In addition, Messi has contracts with Adidas, MasterCard and PepsiCo. In the past, Messi had a trial with the Spanish tax service, after which Barcelona had pledged to pay off the player’s debts and pay his taxes. Such a gesture from the club has significantly saved the cost of a football player.

Lionel Messi is the face of PepsiCo soft drinks

Cristiano Ronaldo has repeatedly headed the list of the highest paid athletes. In recent years, he began to give first place to his sworn rival Lionel Messi. The main income is advertising contracts and business activities. Cristiano Ronaldo has his own line of clothing and underwear, hotels in New York, Madrid, Lisbon and on the native island of Madeira. Recently opened cosmetology clinic in Spain. He gave this clinic to his bride, Georgina Rodriguez. Brand CR7 brings a separate income. In addition, Ronaldo has a lifetime contract with Nike, the amount of the transaction amounted to more than $ 1 billion.

Cristiano Ronaldo has a line of clothing and underwear under the logo CR7

After moving from Barcelona to PSG, Neymar’s annual income increased significantly. His salary in the Paris club is 38 million dollars. In total, with prize and image payments, it reaches 75 million. The Instagram player has 120 million subscribers, and one advertising post in it costs almost 500 thousand dollars.

Neymar, like Ronaldo, represents the sports brand Nike

For the first time, only footballers entered the top 3 richest sportsmen according to Forbes. Last year, boxer Floyd Mayweather, who earned the lion’s share of his fees after winning a victory over Conor McGregor, won first place. Tennis player Serena Williams with $ 29.5 million in revenue was the only woman who entered the Forbes list. She earned on advertising contracts five times more than on a tennis court.

The only representative of the female half of the sport was tennis player Serena Williams

The rating from Forbes includes representatives of basketball, football, tennis, boxing and Formula 1 racing.

From Jay-Z to Drake: Richest Rappers

The Forbes rating is headed by the first billionaire in hip-hop culture — Jay-Z

Reading time 7 minutes

In early June, an influential financial publication Forbes published a list of the richest rap artists. The wealthiest rapper in the world is a hip-hop artist Jay-Z, the husband of the famous R’n’B singer Beyoncé. In early 2000s he sang: «I’m already the G.O.A.T. — next stop is the billie». So it happened: today the musician’s capital is one billion dollars. Jay-Z became the first owner of a billion dollars in the history of hip-hop culture.

Jay-Z (Shawn Corey Carter) for the second year in a row becomes the wealthiest rapper in the world

The rapper invested in a private company Uber, music service Tidal, alcohol production company Armand de Brignac и D`Uss. The musician gains his profit from concerts and Roc Nation service, and also a partnership with the recording Studio Def Jam. The real estate of Jay-Z and his wife Beyoncé is estimated at $50 million, and the collection of art objects — $ 70 million.

The younger generation of hip-hop artists takes Jay-Z as an example of success. TV presenter and novice rapper Fab 5 Freddy believes that Jay-Z — an example of how to make the real American dream come true.

Second place — Dr. Dre, $800 million

Dr. Dre (Andre Romelle Young ) was considered the richest artist in hip-hop culture until March 2018

Five years ago, Dr. Dre. declared himself the owner of a billion dollars. However, Forbes did not confirm this information about his financial condition. In 2014, the musician sold his line of headphones Beats by Dr. Dre to Apple for three billion dollars. He owned approximately 20-25% of the company’s shares. For the deal with Apple, hip-hop artist received an advance of about $500 million. Only last summer the company paid Dr. Dre remaining fee, however, even this did not help him top the Forbes’s list.

In recent years, the artist has put his music in the background. Dr. Dre invested his money in real estate and charity. He bought a huge Villa in California for $40 million. Together with partner Jimmy Iovine, he also invested $70 million in the development of the Academy of Arts at the University of Southern California.

Third place — Diddy, $740 million

In 2017, P. Diddy (Sean John Combs)  was recognized as the wealthiest hip-hop artist

Hip-hop artist Diddy earned his first money at the age of 12 by selling newspapers. He admitted this in an interview in the anniversary issue of Forbes. At that time the edition considered Diddy to be the wealthiest and most influential rap artist.

Now the musician takes the third place in the list of the richest rappers. Market fluctuations have a negative impact on his business projects. The most unprofitable were the cable  business Revolt and the clothing brand Sean John.

However, the rapper Diddy owns a successful business as well. For example, the production of luxury vodka Ciroc. Products give the musician a lot of money, as the volume of sales has increased in recent years. According to Forbes, Diddy will soon replace Jay-Z and become a billionaire.

Fourth place — Kanye West, $240 million

Kanye West
In the promotion of the collection of sneakers Yeezy, actively involved the wife of the rapper – Kim Kardashian

The famous performer and husband of epotage Kim Kardashian Kanye West ranks fourth in the list of wealthy colleagues. Recently, the musician can be spotted at private Sunday services on the South coast. West also held an Easter service at the largest Coachella festival.

In 2016, the musician told about his debt of $53 million. Then he suggested the Facebook founder Mark Zuckerberg to invest one billion dollars in his projects. In 2019, Kanye West still entered the top five wealthy artists in hip-hop culture, but thanks to another source of investment. Kanye West has a partnership  with the sports brand Adidas for more than one year. Prior to this brand, the artist had a contract with Nike. This collaboration with Adidas brings huge income to the rapper, his line of sneakers Yeezy is gaining more and more popularity. According to Forbes, if Yeezy sales do not stop growing, Kanye West will become a billionaire thanks to the business.

Fifth place — Drake, $150 million

Drake
Hip hop artist Drake produces strong alcohol, which brings him huge profits

Concludes the list of the richest hip-hop artists 32-year-old canadian rapper Drake. But he is already catching up with his colleagues: over the past year, his musician’s capital has doubled. Drake has invested in real estate and in its own brand of whiskey Virginia Black. The rapper cooperates with the XS Nightclub in Las Vegas, which also brings the rapper a large fee.

In 2013, the musician admitted that earning more money is one of his main goals. And he sticks to the plan: since that time, the average price tag for one concert of the artist has grown from $500,000 to more than two million dollars.

“It’s like if in boxing to give the enemy in the balls”

Леонид Радзиховский в ВШЭ на ток-шоу «В точку»

Reading time < 1 minute

Sorry, this text was translated with Google machine. Mistakes and misunderstandings are possible!

Leonid Radzikhovsky is one of the most witty, sarcastic and columnists of our time. Talk show “To the point” with him as a guest of the Studio was held on Thursday 28 April at 18:00. It was not boring to anyone.

Full version talk show with Radzikhovsky:

Biospace

Leonid Radzikhovsky (November 1, 1953, Moscow) — Soviet and Russian writer and scientist, a psychologist. Candidate of psychological Sciences. Member of the Union of writers of Moscow. The winner of the award “Golden pen of Russia” (1993). Columnist in “Rossiyskaya Gazeta”, the online edition of the “recent comments”, a permanent member of the radio station “Echo of Moscow”. In some publications used the pseudonym “Boris Suvorin”.

More at Wikipedia

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